Key Issues Affecting Ryanair UK: Business Environment Analysis

BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................................3
Explaining the key issues that have affected the Ryanair UK...................................................................3
Analyzing the issues by using the PESTLE that have affected the Ryanair UK..........................................4
Examining how these issues have impact upon the sustainability of businesses in this or any of the
other subsectors......................................................................................................................................6
Reflection................................................................................................................................................7
CONCLUSION...............................................................................................................................................8
REFERENCES................................................................................................................................................9

INTRODUCTION
The present report is based on the topic business environment. The chosen form of the report is
Ryanair it is operated in airlines. The report will discuss about the key issues that have affected
the company along with this it will also explain the issues that are related to pestle. Further it will
also discuss about the issues that are direct impact upon the sustainability of business in or any of
the other subsectors. Lastly it will also discuss about their reflection data related to challenges
faced at the time of preparing the report. The company was started in 1985 in its first year more
than 5000 passengers have traveled that is between London and southeastern Ireland. The
company has Eve expanding their businesses and by 1989 they have steam air crafts and over 6
lac passengers that have traveled per year. Later on for over for years the company keeps it
increasing their cost which has resulted in ending up with a loss of 20 million. Later on the
company had taken the advantages in 1997 by opening new rooms in different countries that are
continental Europe that is because of the regulation of European Union air transportation
regulation. In the year 2001 the company has established around 160 roots along with the helps
setting around the continent in different countries data Milan, London, Frankfurt and Brussels
which are the most important key players in the European budget airline industry along with this
they have resulted in most profitable airline.
Explaining the key issues that have affected the Ryanair UK
 Different types of regulation by domestic and EU
In European airline industry there are different types of regulation by both domestic and
European Union. In the past 1980 there are many heavy restrictions which were executed by
every individual country to protect their national airlines. Ireland and UK have signed bilateral
agreement to deregulating the industries. At the time of 1997 EU have decontrolled the industries
and any of the European airline can take off or go anywhere within the Europe. And by this
move Ryanair have got many benefits (Chen and et.al. 2019). European Union has introduced
many competition laws which had prevented taking state aid and state commission. Every
different airline has different dominant position in the market and in any of the cost they should
not abuse the dominant position in the market. And by this rule Ryanair have affected.