Importance of PESTEL Analysis for Business Organization

Business
Environment

EXECUTIVE SUMMERY
Business is an action of designing, creating, producing, selling and delivering goods and
services of a company. In a company these all are business activities which are operating by the
management to run the business of a firm. Business environment is the atmosphere where a
company perform its actions and activities. Plus500 Plc Plc is a international financial company
which offer trading services to its potential customers. There are various factor which affect the
business environment of the company. To determine these factors the management of the
company can induct PESTEL analysis. It help in providing deep information about those
components which influence the firm.

Table of Contents
EXECUTIVE SUMMERY..............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
TASK 1............................................................................................................................................4
(a) Overview of the company......................................................................................................4
(b) Brief discussion of how the company is governed................................................................5
TASK 2............................................................................................................................................6
(a) Importance of PESTEL analysis for a business organisation................................................6
TASK 3............................................................................................................................................7
(a) PESTEL analysis which influence the environment of the company....................................7
(b) Relevant practical examples of the factors of PESTEL analysis..........................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
Business refers to the process of selling good and services and trading products in global
market. It can be an activity of producing goods and services as consumers needs and demands
or provide them with the motive of satisfying their desires (Prajogo, 2016). Business
environment refers to the combination of internal and external components of the organisation
which affect the operational condition and situation of the firm. This assignment is based on
Plus500 Plc which is a multinational financial company. This organisation provide online
trading services in contracts for difference , across more than 2000 securities and various asset
classes. This document will discuss about organisational structure of the company and
management of it. Further, will explain about the PESTEL analysis of the company and its
importance.
MAIN BODY
TASK 1
(a) Overview of the company
Plus500 Plc is a public organisation and an online CFDs platform which provides trading
facilities on shares, forex, commodities and indices. It is an international financial company
which provide online trading services to its target audiences (Plus500 Plc. 2018). This company
was founded in 2008 by Alon Gonen, Gal Haber, Elad Ben Izhak, Omer Elazari, Shlomi
Weizmann and Shimon Sofer. This firm headquartered in Israel an d has subsidiarie4s in UK,
Cyprus, Australia, Singapore and Bulgaria. There 1074 employees are working within this firm
and they make their contribution in operating the business of the company (Plus500's
Competitors, Revenue, Number of Employees, Funding and Acquisitions. 2019). This
organisation operate its business in 50 nations and in over 31 languages with the help of multiple
operating systems like Windows, smartphones, IOS, Andriod and Windows Phone, tablets,
Android and Surface, Web browsers etc.
This company operate its business at national and intentional level with the help of
various operating systems. The management of this company build a strong foundation which it
is well positioned in the market to offer future development. For surviving in market, this firm