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PESTEL Analysis of Plus500

   

Added on  2021-02-19

11 Pages3238 Words27 Views
BusinessEnvironment
PESTEL Analysis of Plus500_1
EXECUTIVE SUMMERYBusiness is an action of designing, creating, producing, selling and delivering goods andservices of a company. In a company these all are business activities which are operating by themanagement to run the business of a firm. Business environment is the atmosphere where acompany perform its actions and activities. PLUS500 is a international financial company whichoffer trading services to its potential customers. There are various factor which affect thebusiness environment of the company. To determine these factors the management of thecompany can induct PESTEL analysis. It help in providing deep information about thosecomponents which influence the firm.
PESTEL Analysis of Plus500_2
Table of ContentsEXECUTIVE SUMMERY..............................................................................................................2INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4TASK 1............................................................................................................................................4(a) Overview of the company......................................................................................................4(b) Brief discussion of how the company is governed................................................................5TASK 2............................................................................................................................................6(a) Importance of PESTEL analysis for a business organisation................................................6TASK 3............................................................................................................................................7(a) PESTEL analysis which influence the environment of the company....................................7(b) Relevant practical examples of the factors of PESTEL analysis..........................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................10
PESTEL Analysis of Plus500_3
INTRODUCTIONBusiness refers to the process of selling good and services and trading products in globalmarket. It can be an activity of producing goods and services as consumers needs and demandsor provide them with the motive of satisfying their desires (Prajogo, 2016). Businessenvironment refers to the combination of internal and external components of the organisationwhich affect the operational condition and situation of the firm. This assignment is based onPlus500 which is a multinational financial company. This organisation provide online tradingservices in contracts for difference , across more than 2000 securities and various asset classes.This document will discuss about organisational structure of the company and management of it.Further, will explain about the PESTEL analysis of the company and its importance. MAIN BODYTASK 1(a) Overview of the companyPlus500 is a public organisation and an online CFDs platform which provides tradingfacilities on shares, forex, commodities and indices. It is an international financial companywhich provide online trading services to its target audiences. This company was founded in 2008by Alon Gonen, Gal Haber, Elad Ben Izhak, Omer Elazari, Shlomi Weizmann and ShimonSofer. This firm headquartered in Israel an d has subsidiarie4s in UK, Cyprus, Australia,Singapore and Bulgaria. There 1074 employees are working within this firm and they make theircontribution in operating the business of the company. This organisation operate its business in50 nations and in over 31 languages with the help of multiple operating systems like Windows,smartphones, iOS, Andriod and Windows Phone, tablets, Android and Surface, Web browsersetc. This company operate its business at national and intentional level with the help ofvarious operating systems. The management of this company build a strong foundation which itis well positioned in the market to offer future development. For surviving in market, this firmcontinuously adopt its new consumers and retain its active target audiences (Deasy and et. al.,2016). The administration of this company also make excogitation in its marketing initiatives tospread targeted merchandising origins and produce highly efficient marketing campaigns with
PESTEL Analysis of Plus500_4

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