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Business Environment - Morrisons

   

Added on  2020-10-04

12 Pages2870 Words51 Views
Business Environment

INTRODUCTIONBusiness environment is an effective combination of internal and external factors whichdirectly impact on the entire function of the company in both positive and negative manner. Itincludes management, demand, supply, customers and so on. Thus, it is important for manager tomanage all these factors effectively to improve its performance level at market place (Businessand the environment, 2017). With the help of this, business organisation easily formulateseffective planning procedures to attain positive results in appropriate manner. Current report isbased on Morrisons, which is a larger supermarket in UK. They serve quality products andservices to its customers and made effective policies to expand their business. This projectdiscussed various major factors of company in macro environment such as objectives, culture,operations and functions. Along with this, PESTLE and SWOT analysis is also mentioned whichhelps in evaluating its actual performance at market place.TASK 1P1 Covered in PPTP2 Covered in PPTTASK 2P3 Relationship between different organizational functionsIn market place, business organisation wants to enhance their productivity level bydelivering quality services to large number of customers. In this context, Morrisons is the biggestsupermarket in UK in which they offer variety of products and service in over the world. Alongwith this, they follow hierarchical structure in which manager easily understands about its staffmembers’ responsibilities. By this, firm attain its set goals and objectives in minimum period oftime. In this, various functions are performed by every business organisation which isinterrelated with another. All these are understood by following points:Sales and marketing: Every business organization have their marketing function inwhich they improve their overall sales by serving quality services to its customers as per theirspecific requirements. (Ahmed, Aamir and Ijaz, 2011). By this company can easily attain theirhigher satisfaction level. Along with this, firm use various tools and techniques to enhance their1

profitability level such as social platform, advertisements, print media and many more. All theseare contribute in enhancing company sale which helps in attaining profitability level of thecompany at market place. Basically this factors is interrelate with research and developmentsection of the company because this will assist in determining customers needs and demandtowards company profits (Auzair, 2011). Furthermore, financial department is linked with this asthis allot enough fund for undertaking marketing research. Human resource: This type of function is important for business organization whichhelps in appointing suitable as well as capable candidates for specific job place within thecompany. In this manager allocate work to its workers as per their skills and abilities which helpin attaining set goals and objectives in effective manner and appropriate time frame. Along withthis, manager also provide better training and development programs to workers in order toenhance their knowledge which leads in increasing their performance level. Basically this sectorsis interrelate with finance department of the company because they provide appropriate funds tomanager for conducting better training and development activities so that they bring innovationat workplace. Research and development: This type of function play vital role in every activities of thecompany. In this manager of Morrison's undertake an effective research to evaluate actualdemand of the customers. By this, organization create their strong customers base by providingthem higher satisfaction level. It also help company in attaining competitive advantage ineffective manner. Furthermore, company also use various methods such as questionnaire andinterview to gather relevant information towards the firm and its services. As per this departmentis connected with finance section in which they allot enough funds to manager to under take aneffective marketing research which helps in increasing the profitability level of the company atmarket place.Finance: It is one of the more important for every business organization to attain itstarget. In this budget is set by every section which follow by company to manage its activities inproper manner. With the help of this, wastage get minimised and enhance its profitability level.Effective financial statement helps in reducing unwanted expenses of company and enhance itsprofitability level (Avramenko, 2012). This it connected with financial department which leadsin attaining competitive advantage at market place and create strong customers base.2

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