Business Environment Assignment - Primark (PPT)
Added on 2020-12-18
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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................1P3 Relationship between different organisational functions that link with objectives andstructure..................................................................................................................................1TASK 3............................................................................................................................................3P4 Positive and negative impacts the macro environment upon business operations............3TASK 4............................................................................................................................................4P5 Conduct internal and external analysis to identify strengths and weaknesses..................4P6 Explain strengths and weakness interrelated with external macro factors........................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONBusiness environment can be termed as the sum of entire internal and externaldeterminants which influence a business activities. It is fundamental to understand and internaland external components which can impact over the practices of business. Safety and healthregulation is an extrinsic factor which can affect the operations of business. This assist incarrying out innovative and creative ideas in for functioning business organisation along withmaximising the outcome and benefits which can be attained. This plays a vital role in theenterprise or business activities which has numerous benefits specially while developing a properengagement and involvement of activities in significant manner. Major purpose of this report isto understand aspects of business environment studying the case of Primark which is an Irishaccessories and clothing organisation, a subsidiary enterprise of AB Food (Aterido, Hallward-Driemeier and Pagés, 2011). The report will carry out different sort of organisation on thegrounds of scope, purpose, size and their traits. It will light over relationship of businessfunctions with structure and objectives of enterprise. It will also conduct proper external andinternal environment evaluation through understanding the weaknesses and strengths. Externaland internal working environment are associated with each other which will be studied in thepresent report. TASK 1Covered in PPTTASK 2P3 Relationship between different organisational functions that link with objectives and structureThey had considered that each company concentrate on their activities as well asfunctions so that they can operate in an proper way and it will help in achieving the objectivesand goals within the company (Fernando, 2011). Firms activities are customers services, IT,Administration, accounts and finance, research and development, operations and production,sales and marketing, human resource etc. these all are very important to operate in an effectiveway. They play a very main role in performing enterprise activities or operations as well asmaintain properly so that objectives or goals can be achieved successfully in an effective way.1
Each activities are interlinked with enterprise targets and goals that must be meeting in a givenperiod of time. Some of clear descriptions are discussed below: Marketing departments: It is a main relationship within a marketplace which aid to acompany in giving a better consumers satisfaction. It is an very supportive and effectivefor person either they are suppliers as well as customers to analysis present conditions,particular trends and market situation by analysing environment (Gecevska and et. al.,2010). PRIMARK also involve and concentrate on giving effective informations as pernew fashion trends as well as modern trends in accessories or clothes by using effectivetechniques and techniques and tools so they can aware about targeted peoples. It will helpin meeting objectives and goals in an appropriate manner. Finance departments: It is an backbone of each company as it help in operating anbusiness as finance should be needed to run the functions of business in an proper way. Itis mainly linked with expenditure or expenses while running activities as well as howcompany utilise their resources for overcoming with all prices so that set goals can bemeet in an proper way. This company focus on proper allocating of funds within variousenterprises functions so they can operate functions in an proper manner. PRIMARK alsomaintain financial statements, cash flow and many others. It is duties of internal auditorsfor monitoring and checking financial performance within company. Research and development: It play a very main role in evaluating proper services andgoods so that buyers wants and needs can be satisfied and also achieve results.PRIMARK also conduct such activities and organise study to evaluate present trends,market positions and customers desired expectations by undertaking effective techniquesand tools to get proper information (Cantwell and et. al., 2010). Organisation alsoimplement the formulated policies, regulations and rules while doing survey or research.It is an most necessary components that aid in giving proper services or products. It isalso aid in enhancing profitability and productivity which operating a enterprisefunctions. Production Department: It is an main activity which can be performed in an proper waydue to company is depending on its services and goods that are going to give to a targetedpeoples as well as meet set objectives and goals (Hamilton and Webster, 2015). It isimportant that help in satisfying the needs and wants of customers can maintain with each2
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