Business Environment Task 1.

Business
Environment
Task 1

Cover Content
• Introduction
 Positive and negative impact of macro environment on organization
 SWOT analysis of an organisation
 Interrelation of strengths and weaknesses with the external environment
factors
• References

Introduction
Environment is seen as most indispensable aspect because corporate world
needs to consider micro and macro elements while running business entity.
Therefore, this assignment is going to highlight the study of macro factors
in order to identify its strength and weakness. Furthermore, project is also
throwing some lights on interrelationship between external and internal
components for understanding changes which is incurred at marketplace.

Positive and negative impact of macro
environment on organization
Google is a leading organization because its demand across the international
marketplace as well as make them unique due to its running strategy.
Plenty of things is getting changed such as; consumer choice or
preferences, marketing strategy, political norms, policies, sudden change in
environment, disasters and so on.