Exploring Toyota's Business Environment in the UK: Recent History, Strategic Objectives, and Market Analysis

Running head: BUSINESS ENVIRONMENT UK TOYOTA
BUSINESS ENVIRONMENT UK TOYOTA
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1BUSINESS ENVIRONMENT UK TOYOTA
Table of Contents
Introduction:....................................................................................................................................2
Toyota recent history:......................................................................................................................2
Strategic objectives of Toyota:........................................................................................................2
Toyota structure:..............................................................................................................................3
Toyota’s products and services:.......................................................................................................4
The relationships of Toyota with UK:.............................................................................................4
United Kingdom PESTLE analysis:................................................................................................5
Political factors:...........................................................................................................................5
Economic factors:........................................................................................................................5
Social factors:..............................................................................................................................5
Technological factors:.................................................................................................................6
Legal factors:...............................................................................................................................6
Environmental factors:.................................................................................................................6
Economic situation affecting business environment of Toyota:......................................................7
Conclusion:......................................................................................................................................7
References:......................................................................................................................................9

2BUSINESS ENVIRONMENT UK TOYOTA
Introduction:
The aim of this report is to discuss the business operations of one of the largest car
manufacturing companies of the world namely Toyota Motor Company. Despite the fact that the
company has an Asian background, it has now captured the market of all the developed countries
as well as those nations having emerging markets. In each of the markets, Toyota Motor
Company has something different to offer or some different strategies. So that it can get the
competitive advantage in that particular market (Gov.uk 2019). This report will be discussing the
recent history of the company, its strategic objective and products and services. Toyota’s
relationship with the governments of the UK as well as its market is much older and strong.
However, despite all the aspects of the UK market is supportive of the growth of the company
but there are some economic issues especially after Brexit has affected the successful business of
this car manufacturing company. These factors will be analysed in this report in detail.
Toyota recent history:
Toyota Motor Company was established in the year 1937, Aichi, Japan. Initially it was a
division of Toyoda automatic loom works. This particular industry initially had a loom business
which was mainly a part of textile. Under the direction of Kiichiro Toyoda, this company got the
encouragement of making car parts from the government of Japan (Toyota-global.com 2019).
The war with China helped his company to grow sharply in the car manufacturing business
however, till 2012, Toyota was the largest car manufacturing company but now it is one of the
fourteen largest car manufacturing company in the world.
Strategic objectives of Toyota:
Toyota’s objective has three segments which include business, ethical and cultural as
well as environmental objectives (Toyota-global.com 2019).