Report On British Airways - Understanding Of Business Environment

Added on -2020-02-05

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BUSINESS ENVIRONMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11.1 Purpose of different types of organization............................................................................11.2 The objectives of different stakeholders in British Airways.................................................21.3 Responsibilities of British Airways and strategies employed to meet them.........................32.1 Economic systems attempt to allocate the resources effectively..........................................42.2 Impact of fiscal and monitory policies on British Airways..................................................42.3 Impact of competition policy and other regulatory mechanisms on the activities of BritishAirways.......................................................................................................................................5TASK 2............................................................................................................................................53.1 Market structures determine the pricing and output decisions of businesses ......................53.2 Ways in which market forces influence the organizational response...................................63.3 Effect of business and cultural environment in shaping the behaviour of British Airways..64.1 Significance of international trade to UK business organizations........................................74.2 Impact of global factors on British Airways.........................................................................74.3 Impact of EU on the policy of BA........................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONBusiness environment is a sum total of internal and external factors that impact theoverall business activities of organization. These include factors which affect the organizationinternally are customers, employees, shareholders, etc. All the internal factors can be controlledby the firm (Shaikh, 2010). On the other hand, external factors include changes in technology,law, government, etc. These factors are not controllable by firms. The present report has beenmade on British airways which are among the top airlines of UK. The report has covered variedpurposes of company followed by understanding the respective business environment. Emphasishas further been given on the global factors that may aid or inhibit in shaping the businessoperations of company.1.1Purpose of different types of organizationFollowing are the purposes of each of the organization:different types of organizationPurposePrivate organizationThe main aim of these organizations is tounderstand the needs and wants of customersand accordingly come up with the product orservice which will be helpful to satisfy them(Cram, 2010). These firms mainly focus onearning maximum profit. For example: Tescowhich is a retail firm is focused onunderstanding the needs of customers andproviding proper satisfaction to them as pertheir needs.Public organizationThese organizations conduct different types ofactivities which are done for the welfare of thepeople. They develop employmentopportunities and work in order to supportpeople. For example: NHS is a public healthgroup which works for the betterment of1
people.Charitable organizationThese organizations help people who aremental and suffering from the physicalproblems. They help these people so that theycan live a normal life (Suder, 2004). Forexample: Rainbow trust which is a charitableorganization of UK, supports families whohave children's with disabilities. Mission of British Airways Mission of British Airways is to become the most preferred airline globally and this will befulfilled by providing high quality services to its customers (British airways, 2015). Vision of British Airways Vision is to use the resource carefully and creating environment friendly image globally (BritishAirways Overview, 2016). 1.2 The objectives of different stakeholders in British AirwaysStakeholders of British airwaysStakeholders are the individual or groups that are interested in working of company andmay also contribute to enhance the overall growth and profit figures. In accordance to the case,there are many stakeholders in British Airways like employees, consumers, suppliers andinvestors. How BA meets the objectives of different stakeholders and challenges faced?There are objectives of different stakeholder in British Airways that are met by thecompany in the following manner. Employees: They are the most important stakeholders. They are the face of theorganization. Through employees, firm delivers their services to their customers (c). Mainobjective of employees is to provide all the services to the customers effectively. Further, firmshould focus on understanding customer’s needs, wants and accordingly services should beprovided which would satisfy them (Keillor, 2013). In order to meet their objectives, BA should2

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