Importance of PESTEL Analysis for an Organization

Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Company is governed and structured..........................................................................................3
TASK 2............................................................................................................................................5
Evaluate the importance of carrying out PESTEL analysis for an organisation.........................5
TASK 3............................................................................................................................................7
PESTEL framework to analyse the external environment of your chosen company.................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business environment is the manner to collect the data of all individual to maintain the
quora in the business. The factor and the entities to maintain the segmentations of an
organisation as on the basis of the performance and task perception, profitability, growth and
survival to manage the term and policies in the management of business(Achim, 2017). The
surrounding of business is the depends on the suppliers, competitors, media, government,
consumers, economic conditions, investors and various sort of structure that depends on the
nature, size and operations of business. It depends on the criteria that defines the scale of the
business. The management consider in this business is Royal Bank of Scotland PLC. It
concentrates on the small scale and medium scale of environment that manage the factors to used
the scale and operations in the industry. It encompasses 600 branches in UK. As many large
towns and cities in the resources that are based on the valuation of sense of knowledge.
TASK 1
Company is governed and structured
Business environment deals with the manner that facilitate the variations in the business
factors of business that will be mentioned as the surrounding of business. It also get affect to the
organisational activities to operates the surrounding of the business. As there are many terms in
which the orientation of business get deal with the operation of individuals and management that
can be viewed as the growth and productivity of the business. As it also involves the most
facilitate surrounding that mention its sources to the division of demographic, socio culture,
legal, political, technological and global surrounding.
Organisation overview :
The Royal bank of Scotland PLC is also known for its extended section of account to
maintain the quora of business that deals the various theoretical manner. It was founded in
Edinburgh in 1727 with the approx 11000 individuals and got served to millions of consumers
and visitors. The company has been motivating their candidates and visitors to maintain their
relations to raise the company and its turnover value and its manner of goodwill. The merge
resulted the segment of resulted in the ownership organisation(Beynon-Davies, 2020).
The national and commercial finance unit are founded in 1968 with the integration form to
practice in 1969. The holding company was renamed The Royal Bank of Scotland Group on 4

July 1979. As they have the various sectors of unit to note the various orientation in the business
to hold the financial service sector.
Royal Bank of Scotland PLC manner of control :
The Royal bank of Scotland PLC enhance the immense manner of banking and insurance
service to deal with the personal services, business supplier and commercial consumers in
business of management. It has controlled and operated sort of various divisions to utilising their
segments in rural and urban field of area. The Royal bank of Scotland PLC approved by the
Prudential standard of control. It participates the term in the mode of faster payments services to
initialise the growth of payments services in the business of management.
The Royal bank of Scotland PLC is the immediate periphery of the organisation that has
been provide an opportunities to manage the business(Agwu, 2018). The operation and function
of every management of business deals with the other factors of the surrounding of business. The
operations of business deals with the situations and operations that intended the source of fund
that deals with the companies to be include in another sector of company. As it significantly
manage the issues and problems in the divisions of field of area. The manner is declared to
mention the holding in the respective manner of segmentation of Royal bank of Scotland PLC to
manage the frequent orientation in the business. The source of verifying the nature to maintain
the frequent approach to plan the merge in the insurance of the management of business.
Royal Bank of Scotland PLC manner of structured :
The Royal bank of Scotland PLC has separated into four basic criteria to get follow by
their consumers with each sector of business. It also support and manage the various sort of
functions in the bank to relates the issues in business.
 Support function : The group of Royal bank of Scotland PLC has been motivates the
various sort of functions and service sectors of department. Royal bank of Scotland PLC
involves the quora of procurement, techniques and methods to control the segment of
managerial activities(Boone, Kurtz, Berston, 2019). It provides the area of growth that
supports the managerial functions in the bank. It also maintain the terms of human
resource, corporates, governance, internal audit, legal issue and orientated problems.
 Retail Banking : The manner of retail banking division follows the issue of business of
the bank. Royal bank of Scotland PLC deals with the various factors of business that