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Business Essentials - Marvin and Smith’s Coffee

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Added on  2020-06-04

Business Essentials - Marvin and Smith’s Coffee

   Added on 2020-06-04

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BUSINESS ESSENTIALS
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Table of ContentsINTRODUCTION...............................................................................................................1MAIN BODY.......................................................................................................................11. Country (within the European Union) that Marvin and Smith’s coffee shop couldexpand into....................................................................................................................12. Marketing mix in relation to the coffee shop..............................................................43. Implications of the need for Marvin and Smith’s to cover a wider geographical area.......................................................................................................................................54. Financial information linked with profitability and liquidity impact on decisions........75. Summary about the overall viability of overseas expansion at this stage.................8CONCLUSION...................................................................................................................9REFERENCES................................................................................................................10
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INTRODUCTIONBusiness can be defined as the coordinated efforts of few individuals tomanufacture and sell to earn profit, the services and goods which satiate therequirement of society. There are several components in business organisation that areessentials to undertake while carrying out business operations that can assist inachieving business objectives (Cobanoglu and et. al., 2011). Patty Smith and HankMarvin are planning to expand their coffee shop in Finland for which the entire researchover the marketing mix, resources, geographical elements, along with ethicalconsideration, logistical considerations and structural challenge in regard of expandingthe business organisation in other nation. MAIN BODY1. Country (within the European Union) that Marvin and Smith’s coffee shop couldexpand intoHank Marvin and Patty Smith has gone through a deep analysis and properevaluation of market along with target market in regard of operating Marvin and Smith'sCoffee Shop. They have determined their USP through dealing with coffee beans fromthe very popular and quality provider organisation Gumutindo Coffee supplier inUganda. Marvin and Hank has opted Finland in which they are planning to expand theirbusiness. Finland, also known as Republic of Finland is one of the sovereign countryamong European nations. The nations has land their edges with Norway, Russia andSweden. With more than 5.5 million population, majority of their public is aimed in thesouthern demographical region. More than 88.7% populations speaks Finnish and areFinnish, people also speak Uralic language along with Swedes and Finland (Engemannand Henderson, 2011). The country is eighth largest nation in the entire Europe and ismost distributed populated nation in the entire EU nation. Understanding the aspects of coffee consumption in the entire EU nations, Hankand Patty have determined to opt Finland as the nation to expand their businessorganisation. As per the their case study, the organisation has determined most suitableresources and best methods in regard of achieving their business objectives. This is thebest and most appropriate option that enterprise can expand their business in as1
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