logo

Business Essentials Sample Assignment

   

Added on  2020-12-09

14 Pages3164 Words90 Views
Business Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1Expansion of the Marvin and Smith into the Poland...................................................................1Marketing mix in relation to the coffee shop expansion plan......................................................2Issues and challenges raised by the Marvin and Smith Coffee shop...........................................4Profitability ratios:.......................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9

INTRODUCTIONBusiness essentials is an innovative set of self-paced courses in different typesof key business areas which are designed to improve the critical skills of the business.Business essentials allows in developing the business skills among individual in orderto carry out the sustainable operations within the company. The report is based on Newventure that is Marvin and Smith's coffee shop which is currently situated in SouthLondon. This report will help in providing the better place for the expansion of thebusiness and also help in determining the key competitors, target market, location andcapital required to establish a business. It will also helps in finding the ways to get finestcoffee beans supplied from Uganda.Moreover, In order to carry out the fair trade practices various Marketing mixelements and various issues related with the Human resource and operationmanagement of the firm.Expansion of the Marvin and Smith into the PolandAs the Marvin and Smith coffee shop is currently performing its operations in theSouth London which have rapidly grown since recent years (Botelho and Kulishov,2018). In order to expand their business in the international market, both the partnersdecided to diversify the business in Poland. So they have to consider proper Marketingplanning of the Poland In order to sustain the business for the long term in the Polandmarket. As it is not easy to offer a great coffee to the customers and gain their faith andloyalty at new places as large number of competitors have already established theirpotential brand image on the customers. Marvin and smith coffee shop has increased itsfocus on high-quality snacks and excellent customer services. However, Poland has ahighly fragmented yet flourishing Coffee shop market which undergoing considerableconsolidations as international brand expand and weaker chain still struggle to survive.The main reason behind opting the Poland for expanding the coffee business are asfollows:Foreign Policy: As the country is a member of the North Atlantice and the EuropeanUnion (EU) enjoys the good relation with the US. This helps the Marvin and Smith'scoffee business in economic security. As the polish government has been a strongsupporter of the American Military presence in Europe.1

Out sourcing: Poland is emerged as a Business process outsourcing hub help theMarvin and Smith's coffee business to outsource its products and expand the businessoperations.Legal structure: The current legal of the Poland is based on the foundation of polishlaw. This system relies on series of codes such as Labour law, custome, foreignexchange act etc (Cienski, 2018). Law of public finance and Chamber of control allowthe business to adopt the flexible operations within the firm.Environmental policies: Also Marvin and Smith enjoy the environmental policies of thePoland that helps in improvising the quality measures and standards. Also it allows theMarvin and Smith company to manage the waste management of the firm which helpsin attracting large number of customers.Marketing mix in relation to the coffee shop expansion planIt is putting a right product in a place in right time. For this each and every aspectof business plan is needed to be known. Marketing mix always helps in understandingthe product, place, price, promotion and various other factors that can help in expandingthe business internationally or in another city or country (Verhoef, Kannan and Inman,2015). For expansion of Marvin and Smith’s coffee shop in abroad they will usemarketing mix 4 P's model as marketing mix is associated with 4 P's of marketing.Marvin and Smith wants to expand their coffee shop in Poland So they have made abusiness expansion plan based on marketing mix strategy which has been describedbelow:Product: the product that is to be sold to the customers in Poland will be bothtangible and intangible. Tangible products that they will be selling to theircustomers will be high and finest quality tea and coffee to their customers. Notonly this they will be selling snacks, cold drinks and pastries inspired from EastAfricans. Intangible products that they will be selling to their customers will beexcellent customer experience. Experience will be one of the most important andbasic product they they will be selling. They will be providing their customers withgood and finest quality of tea, coffee, food, other beverages. Other than this theywill be selling excellent ambiance, relaxing environment as per their customersrequirements. Their unique selling proposition will be the additional features that2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Essentials Hank Marvin and Patty Smith | Report
|11
|3304
|39

Expansion of Coffee Shop Business in Poland: Factors to Consider and Marketing Mix
|9
|2900
|86

Business Essentials: Advanced
|9
|3127
|21

Business Essentials Advanced – Case Study Assignment
|11
|3313
|380

(PDF) Business Essentials - Marvin and Smith's coffee shop
|11
|3518
|19

Business Essentials Advanced Assignment (Doc)
|12
|3401
|129