Expansion of Coffee Shop Business in Poland: Factors to Consider and Marketing Mix

Business Essentials
Advanced

Table of Contents
Business Essentials Advanced..............................................................................................................1
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Expansion of business into new unfamiliar territory..................................................................3
Marketing mix in relation to the coffee shop..............................................................................4
Factors to be considered in establishing the coffee shop in Poland............................................5
Explain the business according to the ratios calculated and evaluate the performance and how it
helps the company is their expansion plan..................................................................................6
CONCLUSION....................................................................................................................................7
REFERENCES.....................................................................................................................................9

INTRODUCTION
A business is form of activity related to trading of goods and services in order to generate
profits. A business is called as institution or organization that perform his activities to provide goods
and services to the society that helps in satisfying their needs and wants. To run smooth business,
finance play an extreme important role. If the finance is not included in any business, then the
business cannot sustain. finance involves all types of business funds (Camargo, 2022). Whether it is
small organization or large enterprises, finance is needed in both types of firms. The report is given
is case study in which Hank Marvin and Patty Smith run a food and catering business. The case
study includes in which country the business of food and catering should open, the marketing mix
in relation to coffee shop expansion plan and the factors to be considered in order to expand the
business into unknown country.
MAIN BODY
Expansion of business into new unfamiliar territory
Hank Marvin and patty smith work together to open a new firm of food and catering. They
have to decide to open the coffee shop and the best territory for them to establish the coffee
business is Poland. It comes in one of the republic country in central Europe. it is considered as the
one of the most developing country that offers moderate level of salary, low housing prices and low
taxes as compared to other European countries. Poland can be considered as best country to expand
the coffee business because the country fines low taxes which can help them in establishing the
business. The temperature of Poland remains below 0 degree Celsius. The people live there prefer
coffee so as to make the body temperature moderate. The main opportunity of opening coffee shop
in Poland hells in increasing the sales and develop the brand valuation and recognition. The
population of it is more than 3.8cr (Trejo, 2022).
Coffee is one of the most famous drink in Poland. More than 85% of people prefer coffee
and more than 58% of adult in Poland drink coffee every day. The unemployment rate in this
country is above moderate that can be an opportunity for the Marvin and Smith to employee the
people at minimum wages. The international coffee organization has the latest statistics and figures
that shows Poland consume more than 5% of worlds coffee consumption. The central Europe is
considered as the biggest importer of green coffee. The Marvin and smith uses finest coffee beans
from gumutindo coffee from Uganda. They provide high quality of coffee to their customers and the
citizens of Poland prefers high quality of coffee beans in their coffee. If the business enterprises is
successfully captured the market base of the Poland then it will be easily for them to capture other
nation customer base because Poland is one of the most coffee consuming nation all around the