The assignment content discusses the recent changes in upcoming BMW models and concludes that the company uses various business aspects such as HRM, marketing, brand value, pricing, and supply chain to compete with other companies. Additionally, it highlights several competitive advantages, including status representation and achievement, research and development, agonistic post-sales work, effective designing, and adding new features. The corporation can also leverage artificial intelligence, new materials, autonomous driving, etc., to differentiate itself from competitors.