Contemporary Business Ethics: Case Study of Uber - Analyzing Ethical Issues and Recommendations

Contemporary business ethics: Case study
of Uber

Table of Contents
Introduction......................................................................................................................................3
Ethical issues highlighted in the media article................................................................................3
Viewpoint on current case situation in support to company’s code of conduct..............................3
Recommendations & Conclusions...................................................................................................4
References........................................................................................................................................5

INTRODUCTION
The present study is based on the critical evaluation and analysis of the business ethics case of
Uber by considering the major news articles and media content that rose at the time of the case.
Along with this, appropriate discussions, analysis and findings will be conducted so that relevant
justifications and recommendations can be drawn. In addition to this, the study will consider the
analysis of their code of ethics to support the concluding argument regarding their ethical case
situation of Uber.
ETHICAL ISSUES HIGHLIGHTED IN THE MEDIA ARTICLE
Uber is a Transportation Network Corporation offering services including taxi cab hailing, peer-
to-peer ridesharing, food delivery and other transportation services. The apps of Uber faced
global outrage lately, with rapid complaints coming from multiple users regarding the ordered
food and booked drivers. Some of the customers’ complaint that they were charged for the taxi
which they never took. The renowned rideshare app and food delivery app of Uber gone through
worldwide outage with the users in Australia, making a complaint of terrible issues (Zhao and et
al., 2019). Within Australia, the major issue was that primarily the drivers were impacted, and
the majority of the complaints were made from the side of drivers, making a statement that they
were not able to claim or operate their earnings all because of the outrage(Christian, 2018).
Certain drivers of Uber made a complaint that they picked up the placed food order,but after that,
the address of customer and details to contact them did not show up. The issues differed from
passengers not being able to book a car or taxi, while the drivers were not able to claim the
payment for the given rides, unable to see where they were picking the customer up.
The most popular ride-share app that is Uber recently got stuck in trouble, wherein it experienced
issues in and around the world with the reports that the inherent program is down in places such
as Australia. It was reported that users as well as drivers on the app are adversely impacted with
the individuals not capable of booking rides and secure the trips (Young and Farber, 2019). To
face the issue, the company reassured users that their team is operating on the same to backup the
program and run it as smooth as possible. The company deeply apologized for the mistake and
made efforts to restore the functionality(Burns, 2018).