Business Health Check Assignment

BUSINESS HEALTH
CHECK

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1: Analyse the objectives of business.......................................................................................3
1.2 Define the factors that impacts business operations in a considerable manner....................4
1.3: Determine potential improvement in the operation of business..........................................7
M1: How the objectives of their chosen organisation meet the ‘SMART’ criteria of
organisational objectives.............................................................................................................9
D1: Contribution of Ansoff’s Growth Matrix in the improvement of Merlin Entertainments
Plc................................................................................................................................................9
TASK 2............................................................................................................................................9
2.1: Review business effectiveness.............................................................................................9
2.2: Plans to improve the business effectiveness......................................................................11
M2: Determination how effectiveness of business can contribute to the organisational growth
...................................................................................................................................................11
D2: Analysis of development plan which can lead to the improvement in business................12
TASK 3..........................................................................................................................................12
3.1: Evaluation of the current skills of management and staff..................................................12
3.2: Plan for developing management and staff skills..............................................................13
M3: Analyse of current experience, skills and abilities of management and staff....................15
D3: Different methods that can be used to develop the skills of management and staff..........15
CONCLUSION..............................................................................................................................15
REFERENCES ...............................................................................................................................1

INTRODUCTION
Business health check refer to the viability check that helps business to determine
strength and weakness so that business can be sustained for long duration (Ambec and et.al.,
2013). Within hospitality sector health check helps to maintain the sustainability in order to
operate business for long duration. Thus, it assist the business to maintain clarity through which
hospitality business can accept the business and run the process smoothly. For the better
understanding of report InterContinental Hotels Group has been selected which is multinational
hospitality company and its headquarter is in United Kingdom. It has wide chain of hotels and
resort to cover the national and international tourist successfully. This report cover following
topic such as objective of business and impact of factors on the operations of business.
Moreover, potential improvement in the operations of business organisation and review on
business effectiveness. Further, develop plans to improve business as well as evaluate current
skill of management and staff. Devise plans to develop the skill of management and staff are
covered in this report.
TASK 1
1.1: Analyse the objectives of business
The inter continental hotels group operates in the hotels and hospitality sector. This hotel
was established in the year 1946 by Juan Trippe. Its headquarter is at Denham in UK. They are
one of the leading hotel companies in the context of United Kingdom. They have the 100 hotels
in different countries as well as about 766837 rooms are available in over the world. Basically,
they offer wide range of hospitality services as per the need and demand of their customers
across the world. Apart from it, as per the data of year 2017 their revenue was $4075 million and
it year 2018, their revenue was $ 4337. So overall their revenue is increasing continuously.
Additionally, their major shareholders are the capital international investors who holds 39.16 %
shares as well as FMR LLC holds the shares of 36.12 %. So overall their shares are divided into
multi-pal shareholders. Herein, below mission, vision and objectives are mentioned below:
Mission: Every company has their own mission which they want to complete with the
use of available resources. Such as the inter continental hotels group operates their business with
a mission of providing those services and products to the customers so that their need, demand
can be satisfied. Herein, it is important to know that it is not a mission of their origin branch but

also it is common for all their branches which are located into different countries. As well as by
providing quality products and services companies can be able to attract more customers.
Vision: It refers to the futuristic goal that are needed to be fulfilled by the companies
with the effective use of available resources. Like the inter continental hotels group's vision is to
make all their hotels in the category of five star hotels. For this purpose it is necessary for the
inter continental hotels group to achieve the competitive advantage over the rivalry firms.
Objectives: The objectives of companies can be divided into two parts which are short-
term and long term objectives. Each company has some objectives such as the inter continental
hotels group, has some short and long term objectives which are mentioned below:
Short-term objectives:
 Prime objective is to increase the profit margin by 10% in upcoming years.
 As well as to increase the revenue by 15% in next 2 years.
 To increase their services in more and more countries (Dennis, Wixom and Roth, 2018).
Like they have their branches in 100 countries so their target is to increase their branches
in 150 countries.
 Additionally, they want to enhance their current services as much as possible.
Long term objectives:
 Their first long term objective is to provide attractive services as per the proposal from
the holiday planners.
 As well as their another objective is to increase the market share and growth.
 To improve the rich guest experience by effective welcoming, respecting and offering
needed services.
 To lead the hotel industry continuously not only in the UK but also other countries in
which they have their branches.
So these are long and short term objectives of the the inter continental hotels group.
1.2 Define the factors that impacts business operations in a considerable manner.
It is necessary for the companies to analyse all the factors of the environment so that they
can sustain. This is why because environment consists two kind of environment which are micro
and macro both have significant impact on the business. For this purpose companies conduct
SWOT and PESTEL analysis. The Swot analysis is suitable for micro environment analysis and
Pestle analysis is for macro environment analysis. So overall it is necessary for the companies to