Business Health Check - Hilton Hotel Assignment
Added on 2021-02-20
21 Pages6028 Words42 Views
Business Health Check1
ContentsINTRODUCTION...........................................................................................................................3MAIN BODY..................................................................................................................................3AC1.1 Analyse the objectives of business...................................................................................3AC1.2 Explain the factor that impact on the business.................................................................5AC1.3 Identify the potential improvements to the business organization and operation............7AC2.1 Review the effectiveness of business...............................................................................9AC 2.2 Plan to make improvement in hospitality business.......................................................12AC 3.1 Current Skills of Staff and Management.......................................................................14AC 3.2 Plan for developing the future skills.............................................................................16CONCLUSION..............................................................................................................................19REFERENECS..............................................................................................................................202
INTRODUCTIONA Business health check is a process to check the overall part of operations that can performin the organization. It is mainly highlight the different area of weakness for pointing towards theright direction. It is a current and overall assessment of the business where series of questionswill help to focus and attention on the enterprises in proper manner. It involves the businessowner and manager which are independently diagnostic the result or outcome of enterprise. It isalso highlights and brining the change of business in terms of improvement. London Hilton Hotel is a leading brand in UK and operates other countries. It is basicallysituated on Park Lane, overlooking the Hyde Park in the exclusive distinct of the London. Thisreport will discuss about the objectives of business and also analyse the factors that help toimpact on the enterprises. Furthermore, This assignment will describe the potential improvementto the business of Hilton hotel. It will describe to review the effectiveness of the businessand also develop plan to improve the enterprise and justify. Moreover, This report will describethe current skill of management and staff and also making plan for the improvement of skill orknowledge.MAIN BODY AC1.1 Analyse the objectives of businessThe London Hilton hotel is situated on Park Lane, it is 101 meter fit tall, has 465 roomincluding 56 Suites. This hotel was opened in April 1963 as name of London Hotel, theirbuilding is made by concrete frame and designed by William architect those who are designedvarious type of hotel infrastructure (Staff, 2016). The Hilton hotel is mainly consisting the wide range of service providers that includesrestaurants, lodging and bar establishment. The organization is setting the specific objectives forbusiness which are including as a planning process that leads to increase the growth of enterpriseand also down the success path. In Hilton hotel, consultant must share the specific objective ofbusiness to their employee so that they are working on the same path for development. there arecommon objectives of Hilton hotel business to maintain the services in proper manner. 3
High Customer SatisfactionIt is an essential part of hotel to maintain their consumer satisfaction because it will helpfor established the good impression among people and also increase the demand in globalmarketplace. Many guest want have a pleasant stay, better quality of services so that it hascreated positive impression towards the customers. It is the main objective of Hilton hotelbecause Many customers can share past experience on company website to shows their ownopinion about the facilities and services (Grasso and et.al.,2017). In this way, it will require tobuild the strong brand image which is possible for increasing the customer satisfaction. Keepmaintain the customer satisfaction through better quality of technique, methods and employeetraining or monitoring.Satisfied EmployeeIt is another objective of business where employees are performing different task indifferent manner. In Hilton hotel, it provides the training and development session to theiremployee which help to improve their skill or knowledge. It is directly impact on the process ofbusiness for increasing productivity and profitability in marketplace. For Example- In Hilton,New chef is unfamiliar with the other type of dishes so that they are wasting a lot of time forfood preparation. In this way, it effects on the business so that it has required to provide thetraining session where employee convey their own emotions to guest through expression and itspast experience. Optimize Food and Beverage ProfitIt should keep to low the price of food and beverage facility while maintain the quality ofservices by Hilton hotel. It is important objective of hotel enterprise to increase the profitabilityin marketplace (Ajunwa, Crawford andFord, 2016). It has been needed to optimum food priceand sold between 30 to 20 percent, which means to maintain margin between 75 to 70%. Hiltonhotel can modify the price of food, drink and other dishes accordingly. Many customers canreview the menu to identify best seller of food items but it may also possible to increase the costof item without affecting the orders. Product and service QualityCustomer love the good services, but the Hilton hotel must provide the better quality ofproduct and services so that customer satisfies. The important objective from hotel to serve thefresh, delicious food to their customer so they always consistent to use the product services.4
Hotel guest look for comfortable rooms where they can enjoy their great time with Family andfriends. It is another important objective of business to maintain and manage the services ineffective manner. AC1.2 Explain the factor that impact on the business.Pestle analysis a type of strategic tool and platform to analyse the macro environment ofHilton hotel. Pestle stands for political, economic, social, technological, environmental and legalfactor that impact on the business of Hilton hotel (McCarty and et.al., 2019). The change in themacro environment factors that have direct impact on the Hilton hotel. It is directly impact onindividual firm competitive advantage and overall profitability level of services. PESTLE Analysis of HiltonPolitical Factor- It plays important role for identifying the factor that impact on Hiltonhotel long term productivity and profitability in a nation and market. It is also achieving thesuccess in such dynamic way across the different countries. Political stability is required to thesuccess of Hilton hotel because it always influence the large number of visitors and traveller visitto other country. It affects the Hilton hotel due to increase danger of terrorism, political climateand international relations. These are the biggest threat that develop conflict between travellers.It is mainly targeting the international hotels such as Hilton hotel. Economic Factor- this Factor will affect Hilton hotel and also slow down the speed ofeconomic growth in other countries. the global financial and economic crisis impact on theHilton hotel business. In additional, GBP exchange rate against to the other currencies orinflation rate in UK significantly impact on the performance and speed of country (Vars andEdwards, 2018). Economic factor influences the Hilton business to reduce the buying power ofindividual and travelling ability. The based on long terms economic threat and issues alwaysincrease the inequality or stagnation in the hotel business. Social Factor- Social Culture might be impacts on the culture of Hilton hotel and itsenvironment. It has shared the attitude and belief of the population that plays important role thathow the business marketers at London Hilton Limited will identify the requirement ofconsumers. Social Factor make the future of Hilton hotel become good because there are largenumber of traveller that has planned travel from one country to another. Culture change mayimpact on the Hilton hotel to increase the Asian travellers. 5
Technological Factor- Technology have been huge impacts on the hotel business in theform of given rental services like Airbnb, which lets individual rent rooms to the travellers.Technology is the fast disrupting technique that can used by Hilton hotel across the world. Thereare 6million people stayed in the Airbnb properties in 2015. One of the major threat of Airbnbpose the traditional hotel firm that can avoid more expenses regarding fire regulations, taxes etc.the Airbnb is enabled to cut the rate and cost of rooms in global marketplace. Legal Factor- It is a major impact on the business of Hilton hotel because the legalframework and other institutions will not efficient and robust to protect the right of business. Ahotel must carefully evaluate before establishing new position in marketplace but it has increasedthe theft in the firm to impact on the overall performance of Hilton hotel. There are somecommon legal factors consider by Hilton hotel such as Discrimination law, consumer protection,e-commerce, health and safety law etc. Environmental Factor- The Global market have followed the multiple standards ofenvironmental which can impact on the profitability of Hilton hotel. Even the country can followthe liability and environmental laws. For Example- it has increased the price of fuel inmarketplace that impact on the Hilton environmental. Climate change is another factor that canimpact on the Hilton hotel due to high temperature. This could force to change the location ofhotels. SWOT Analysis of Hilton HotelSWOT analysis is basically type of strategic planning platform that can use by Hiltonconsultant to do analyse the situation of business. It is a technique to understand the strength,weakness, threat and opportunities of hotel. Hilton is a leading company which always maintainthe position in market by analysing or reviewing through SWOT analysis. StrengthHilton is a type of high brand recognition hotel to use technical innovation and improvethe experience of customers. It is based on the good employee retention in Hotel. There are total 540 hotels across 278 countries established and explore their product orservices. 6
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