Business Health Check - Report
Added on 2021-02-20
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Business healthcheck
Table of ContentsINTRODUCTION ..........................................................................................................................3LO1..................................................................................................................................................41.1 History of the organisation ...................................................................................................4LO2..................................................................................................................................................92.1 Reviewing the effectiveness of the business.........................................................................92.2 Development plans to improve the business.......................................................................10LO3................................................................................................................................................163.1 the current skills of the management .................................................................................16CONCLUSION .............................................................................................................................19REFERENCES..............................................................................................................................21
INTRODUCTION Business health check plays a vital role in checking the health and stability of thecompany and also their retention among the employees and other staff in their working structure.It examines the overall productivity of the company and also their reputation and goodwill toachieve goals and targets within the stipulated time and efforts. It majors highlighted on the longterms and short term goal of the company and their strategies and polka to achieve such objectivein better way (Botha, Grobler and Eloff, 2017). Present report is based on Hilton hotel andresorts which is founded by Conrad Hilton in 1919. These hotels are mainly based on Londonand also had 5865 properties in almost 85 countries. They maintained there brand reputation inthe market and also there long term goal is to establish more hotel or lend franchises which is tobe raised by 20% in hotels industry. Hilton hotel are famous in maintain their stability andreputation in the market through their services and animates which they are offering to theircustomers. This enhances the customer interest towards their brand name, and they get moreprofits and retention period for longer growth.Reports will includes the various objective which the business focus in achieving goalsand also its impact which varies at the time of operations. It also includes the business
development plan which includes the matters in respective of marketing, products/ services andother financial matters of the company. Lastly the report ends up with the current skill whichrequires for the development of management and staff in the organization. LO11.1 History of the organisation Hilton hotel is a multinational hospitality which franchise and manage the broad portfolioof the resorts and hotels. It is one of the global brand of the full services of hotels and also theflagship of the American multinational of the hospitality of the Hilton in company. It has beenfounded in the may 1919 and also in the present time the corporation has been led by theChristopher J. Nassetta. The main headquarter of the Hilton hotel is in Tyson's Corner, Virginia.The portfolio of the hotel has been involved the 5,757 properties with the 923,110 rooms in 113countries and it has been mainly targeted the both leisure travellers and business with thelocations in the major city centres, near airports, convention airports and also the popularholidays whom destination has been around. It has become the public company which day byday raising the $2.35 billion in the second IPO(Woringer and et.al., 2017. ). Objectives of the businessThe objectives of the business are the main results in the hope to achieve the grow andrun of the business. It has been connected to the each and every aspects of the Hilton Hotel and italso needs to have the clear and strategic goals in the mind of the company to stay on the track.There are some business objectives of the Hilton hotel which become the foundation of thebusiness planning as follows;Hilton hotel promote the industries of hotel and it also protects the rights of lawful oftheir members. Hilton hotel has been created the uniformity in the rules and regulations of themanagement and administration of the business.The objective of the Hilton hotel is to raise the standard of the hospitality services by theassistance of staffing of Hilton and also the interchange of the assistance of the Hiltonhotel. It inquires and investigate all the issues and problems which has been faced by themembers.
Hilton hotel promote and make good relationship and understand among the employersand employees within the company. It also promotes the co-operations among the international, national and regionalorganisations which is related to the tourism and hospitality industry(Arroyo, andet.al.,2017.). The long term objectives of Hilton hotelIn addition to this it has been stated that the measurable of the short term objectives, Hilton hotelhas been also committed the focus on the long term objectives which offers the significance ofthe long-term benefits. There are some points which has been mainly focused on the long termobjectives of the Hilton hotel:Brand recognition:- it is also a long term objective of the business goals which has increases theawareness of the brand and also the recognition of the names. It is an ongoing process which hasbeen easily recognisable in the community and goes for the long term. It easily obtains the newcustomers and also keep the current customers. It is a long term objective which is beneficial forthe Hilton hotel.Creating stellar Reputation:- it is long-term objective of the Hilton Hotel which has beenrestricted to the financial market. It builds up the street credentials for the Hilton. It is a crediblesource of vouching the business which help in gaining the trust of the customers and make thedirect way for the clients of Hilton hotel. Grow social media following:- These days people get daily pop ups in their social media feeds.From growing on the social media it can take some time but reach the customers for receivingthe worth. It mainly focuses on the marketing outlets which is familiar with the Instagram, facebooks and so on sites(Carrà and et.al., 2016. ). Host promotional events:- sometimes it belongs to the short term goals of the Hilton hotel butis has been depends on the measuring of the hotel. It has purely executed to the successful eventswhich is short term goals. It can basically affect the long term objectives of the Hilton hotel. Thisevent relate to the accomplishing the several marketing events which involve the awarenessstrengthening the relationship with the consumers and boosting the revenues of Hilton hotel. The short term objectives of the Hilton hotelIts necessary to set the short term goals which helps in achieving the attainable goals and it alsoexpands the Hilton hotel in the new market.
Make marketing and sales a priority:- It is always been clear in mind the marketing and salesare key to success. It is necessary to set the strategy of the Hilton hotel for achieving the shortterm objectives. It always helps in optimising the search engines and raise the lead generationwhich make it and its easy for them to maintain and launch the market campaigns. Getting and staying profitable:- it is short term goal of the Hilton hotel which basically meansto maintain the profitability and also making sure about the revenues of always stays ahead of thecost and capital of doing the business. It also focuses on the controlling the cost in operations andproduction for maintaining the margins of the profits on the services(Singh and et.al.,2018). Excellent customer services :- its is also a short term goals which helps in making the long termprofitability. From providing the best customers services will help in retaining the clients andcustomers and also generate the repeated revenues. It keeps the customers happy which is aprimary objective of the Hilton hotel. Simplify the day to day activities and automate the workflows for improving theproductivity:- it is also a short term objective of the Hilton hotel where they try to make andbuild the better customer's relationship management and also make the project managementsolutions which will respond in the less time in the administration task. 1.2 the impact of factors on business. SWOT analyses SWOTHilton hotel Strength It has the vast scope of the business andalso extensive experience. It has strong portfolio of the property.Hilton hotel has the high level of the customisation services through technology integration. WeaknessIt so much depended on the US market.It has little share of the global market and despite to the large and big portfolio of the brands. It has lack of flexibility due to its large size(Barik, and Kumar, 2018. ).
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