Internal and External Factors of Hilton Hotel
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Added on 2020-10-22
Internal and External Factors of Hilton Hotel
Added on 2020-10-22
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BUSINESS HEALTH CHECK
Table of ContentsINTRODUCTION...........................................................................................................................4LO 1 ................................................................................................................................................41.1 Analyzing the goals and objectives of Hilton Hotels.......................................................41.2 Explaining factors which affect the business environment of Hilton Hotels...................51.3 Ansoff's Growth Matrix of Hilton Hotels.........................................................................9LO2................................................................................................................................................112.1 Effectiveness of Hilton...................................................................................................112.2 Plans to improve the business.........................................................................................11LO3................................................................................................................................................123.1 Current skill of management and staff...........................................................................123.2 Plan for the development of skills in staff and management..........................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
Illustration IndexIllustration 1: PESTLE Analysis......................................................................................................7Illustration 2: Porter's Five Force Model.........................................................................................8Illustration 3: SWOT Analysis.......................................................................................................10Illustration 4: Ansoff's Growth Matrix..........................................................................................11
INTRODUCTIONBusiness health check is a process which is used to analyze overall performance of theorganization operating in their target market. It helps them to understand their managementsystem more to do respective change according to the requirements. This also helps to trackprogress of organization from time to time. This report will focus on Hilton Hotels Companywhich is a leading hospitality industry in UK and study its business environment which includesinternal as well as external factors which affect them by performing PESTLE and SWOTanalysis with carrying out the assessment of Porter’s 5 Forces Model on organization. It will alsofocus on effectiveness of business and evaluating current skills of management and staff oforganization.LO 1 1.1 Analyzing the goals and objectives of Hilton HotelsHilton Hotels Corporation, is an Americanmultinationalhospitality companythatmanages and franchises a broad portfolio of hotels and resorts worldwide. It was foundedbyConrad Hiltonin 1919, which is now led by Christopher J. Nassetta.Hilton Hotels has various number of aim and objectives to achieve in the future toincrease their business in UK. They try to provide better services to their customers which theycan enjoy while staying in their property. Some other objectives of Hilton Hotels are as follows:Provide variety of options in rooms to choose from for their customers.Hilton Hotels wants to grow its business to other countries and withstand pressure fromtheir competitors.Some SMART objectives of organization which they are planning to achieve in theupcoming years are as follows:There aim is to increase overall growth by 90% at the end of fiscal year. This will helpthe company to increase their sales in UK.They are trying to introduce new hotels and resort with fine class facilities for theircustomers in the next five years which can help them to attract more customers as it willbe cheaper in pricing context (Joshi and et.al., 2015).They are planning to expand their business in various countries which according to themwill be very beneficial for the company.
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