BUSINESS HEALTH CONTROL TABLE OF CONTENTS INTRODUCTION 1 LO 1 1 1 1 Business Overview and Objectives

BUSINESS HEALTH CONTROL TABLE OF CONTENTS INTRODUCTION 1 LO 1 1 1.1 Business overview and objectives 1 1.2 Factors that impact on business 2 1.3 Determination of potential enhancement in business efficiency with considering Ansoff's Growth Matrix |High objective |Low objective |Low impact |Marketing strategies |It has been analysed as follows: |High objective |Low impact |Marketing strategies |It has been analysed as follows: |High objective |Low impact |Marketing strategies |It has been analysed as follows: |

BUSINESS HEALTH
CONTROL

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
1.1 Business overview and objectives.........................................................................................1
1.2 Factors that impact on business.............................................................................................2
1.3 Determination of potential enhancement in business efficiency with considering Ansoff's
Growth Matrix.............................................................................................................................6
LO 2.................................................................................................................................................7
2.1 Ascertaining the effectiveness of Subway............................................................................7
2.2 Developing plans to make necessary improvements in Subway..........................................8
LO 3.................................................................................................................................................9
3.1 Demonstrating the current skills of business professionals such as staff and managers......9
3.2 Plans for development of skills for management and employees. .......................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Business health checking is the important aspects that usually deals with the
implementation of different techniques for analysis of business position or condition in market.
It also related with the carefully planned objective which a business enterprise tries hard in order
to achieve (Saaty and Vargas, 2013). Most of senior employees will take time in order create and
declaim appropriate strategic goals for their business in order to illustrate underlying objectives.
Present report is based on analysis of various important objectives of Subway, which is an
international hospitality service industry enterprise has its business operations in different
countries across the world. Further, internal and external environment of organisation is done to
analyse the factors that affect their business position. In addition, effective of business of
subway in international market is also reviewed along with planning to make improvement in
business. At last, present skills and capabilities of employees with enterprise are evaluated in
order to make plan for creation of skills for employees as well as management.
LO 1
1.1 Business overview and objectives
Subway is British fast food restaurant that conducts its business across the world.
Company has more than 44834 restaurants in approx 112 countries. It enters into new market by
using franchise method. Its slogan “Eat fresh” has attracted many people towards the location. It
is specialized in serving high quality sandwiches. Services of the company are amazing that is
why consumers of Subway are highly satisfied (Mäenpää and Brandt, 2016). Recently growth in
fast food industry has enhanced competition in the market. McDonald's, KFC are giving tough
competition to cited firm. The mission of Subway is to provide high quality fresh products to
consumers. Its vision is to create rewarding workplace environment where employee feel happy
and they retain in the organization for longer duration. Entity is planning to become the leading
fast food company across the world and want to enhance satisfaction level of its target
consumers (Kalafsky and Sonnichsen, 2015).
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SMART objectives
 To enhance profit of Subway by 25% till the end of 2018.
 To open 100 more restaurants in India, UK, Africa, France countries till the end of 2018.
 To increase employee retention rate by 30%.
 To gain 95% positive consumer feedback till the end of current fiscal year.
 To increase traffic of the company's site by 50% till the end of this financial year.
Long term goal of Subway is to enhance its revenues and expand its business in many
more countries. Cited firm has strong reputation in the market. It always concentrates on needs
of consumers and accordingly provide them goods and services. Company aims to be in leading
position in restaurant industry (Tate, 2017). Long term objective of Subway is to enhance
satisfaction level of clients. For that it invest money in market research so that it can gather
information about needs of buyers. This helps the firm in providing satisfactory products to them
and gaining positive reviews from them. Entity aims to increase number of buyers for that it
improves its website so that traffic can be improved on its website.
Short term goal of Subway is to give rewards to employees so that they feel motivated
and retain in workplace for longer duration (Dey, 2016). Another short term objective of
enterprise is to improve quality of services. It aims to provide immediate services to consumers
at its restaurants. This can make them loyal towards brand and they can give positive feedback to
others as well.
1.2 Factors that impact on business
There are various factors that impact on health of business to great extent.
SWOT analysis of Subway (Micro factors)
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There are many internal factors that affect overall working of Subway to great extent.
These are explained as below:
Strength
 It has strong fast food restaurant chain
globally.
 Marketing and promotional strategies
of entity are very effective.
 Low start-up cost.
 Healthier meal, quality products and
services
Weakness
 High employee turnover
 Inconsistent services
 Interior of outlets is poor
Opportunities
 High demand of healthier food
 Increasing demand of home meal
delivery options
Threats
 High competition
 Currency fluctuations
PESTLE Analysis of Subway (External factors)
There are many external factors that affect overall operation of business to great extent.
All these components impact on industry and influence operations of the firm.
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Illustration 1: Pestle analysis
Source: (PESTEL analysis of Subway,
2017)
 Political factor: Changes in political condition create difficulty for the restaurants because
they have to make modification in their current practices (Biswas, 2017). As Subway is
operating in many locations thus, it follows regulation of each country so that it can run
its operations smoothly.
 Economic factor: In the year 2007 USA was facing recession that time Subway got
failed to generate profit in the country. Whereas UK is the nation where employment rate
is high and people have adequate income sources this helps entity in generating profit ad
sustaining in market for longer duration (PESTEL analysis of Subway, 2017).
 Social factor: Subway concentrates on taste, preferences of people and accordingly
provide them good and services. In many countries it offers Halat meat that attracts many
Muslims towards location. For kinds it has variety of sandwiches.
 Technological factor: Subway is active on social networking sites, it takes support of
advance technologies in order to make effective communication with consumers.
Technological advancement assist in improving quality of services and minimizing
errors. By this way entity becomes able to gain competitive advantage (Dey, 2016).
 Legal factor: There are many laws that are essential to be followed by restaurants.
Subway follows each regulation such as packaging, food hygiene, food quality etc. This
impacts positive on the firm and it becomes sable to attract people towards the brand.
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 Environmental factor: All products of the entity are environmental friendly. It fulfils its
responsibility towards society and surrounding (Kalafsky and Sonnichsen, 2015).
Porter's five forces
 Competitive revelry: Competition in restaurant industry is very high it affects overall
functioning of Subway to great extent.
 Bargaining power of customers: Buyers can influence business performance, if they are
not happy with brand then they can move towards other firm that can decrease profit of
the firm.
 Bargaining power of suppliers: There are many suppliers those which are offering raw
material to restaurants thus, if Subway is not satisfied with one supplier than it can
change its suppliers. Power of supplier is low (Mäenpää and Brandt, 2016).
 Threats of substitutes: Power of substitutes is high, they are strong force and can
influence business activities.
 Threats of new entrants: It is difficult for new firm to enter into this market because
without market experience these firms can not be able to conduct operation in effective
manner (Dey, 2016).
All these factors impact on overall working of business to great extent. If entity does not
have strong reputation in market then it would not be able to attract people towards brand which
may influence its revenues (PESTEL analysis of Subway, 2017). On other had if political or
economic conditions get changed then in such situation it would become difficult for Subway to
run its business smoothly. It will have to make changes in practices so that it can sustain in the
market for longer duration.
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1.3 Determination of potential enhancement in business efficiency with considering Ansoff's
Growth Matrix
To make the potential improvements as well as development of various operations which
insists that there will be use of suitable techniques and operations which will bring appropriate
administrative power to professionals in managing business operations. However, in accordance
with operational activities performed by Subway will be ascertained and administered as per
having necessary improvements in operations (Shields and et.al, 2015). Similarly, in relation
with analysing growth of business for the long terms period which comprises with implicating
the use of Ansoff's Growth Matrix. Thus, this demonstrate the internal ability of firm in metering
consumers demands in the rights time as well as execution of operational activities of firm.
Illustration 2: Ansoff's Growth Matrix
(Source: The Ansoff Matrix, 2017)
Market development: These techniques incorporated with analysing as well as studying
the new market on which business is started making operating efforts and initiating the business
operations. Therefore, in relation with the operations of Subway it can be said that the
professionals as well as personnel in the business needed to have effective management of the
operations which will be effective and helpful as per analysing the growth of firm in the long
period. It funnels the decision making as well as operational planing of managerial professionals
in terms of analysing market condition in new location as well as consumers preferences which
will be effective as per managing business activities of firm.
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Diversification: Subway is currently working in various nations or locations which have
huge variation in terms of consumers preferences, culture, tradition as well as availability of
material. Therefore, before initiating business operation it is required that professionals must
have effective balance of operations which will be indicative as per designing products which
meet consumers desired level (Nagaraj and International Business Machines Corp, 2016). On the
other side, there has been variations in economic scale of firms which has impacts over the
revenue generation as well as management of costs for long period. Thus, these kinds of
diversification will have impacts over revenue and growth of business activities in the coming
period.
Market penetration: It insists use of various marketing techniques which will be assistive
and helpful in terms of meeting the operational requirement of business. Considering the changes
in the product line as well as making new offers and packages which will be attractive to
consumers (Biswas, 2017). To attract, retained or generate consumers for business on which
subway needs to have effective strategies.
Product development: It encourages Subway in terms of making innovative changes in
the product line such as adding new products or making changes in existing goods. Innovation
plays main role in attracting the consumers as well as fetching their attention in terms of
developing business objectives.
LO 2
2.1 Ascertaining the effectiveness of Subway
In relation with analysing the operational efficiency as well as designing the fruitful plans
for a restaurant business which insist that there will be fruitful changes in the operational
practices of Subway. There are various areas and factors which are needed to be considers by
industrial professionals in terms making suitable plans and strategies for growth and
development. The administration of all plans and policies which will be effective as per
analysing brand image in market or among consumers. To suggest the effective changes in the
operational activities there has been various factors which are needed to be ascertained such as:
Product/ Services: Subway is widely known for best sandwiches and food articles
offered by them in market. They operating in various locations and they have interactions with
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various consumers. Thus, to meet the needs of such consumers there is need to have appropriate
innovations, costs, quality as well as best tastes than rivalries in market.
Marketing: This technique which helps in creating the image of business in the market as
per having appropriate operational growth and businesses control operations. Considering
various fruitful and appropriate channels and medium of marketing the goods and services in
business which will be assistive and helpful as per developing the business operations.
Sales: Professionals of Subway needed to have effective plans and operational
development of goals of business (Kalafsky and Sonnichsen, 2015). Therefore, it will be
suggested to them that they must make necessary improvements in techniques of dealing the
goods and services in the market. Focus is needed to be payable over controlling costs of
manufacturing the units
Finances: Subway professionals are suggested to make appropriate recording of all
transactions in the books which are needed to be managed and periodically audited by them.
Thus, the implication of such techniques will be effective and helpful as per improving financial
health of the business.
Staffing: Allocating the roles and duties among professionals as per their qualification
and ability to perform the duties. Subway needed to assign the jobs to skilled employees as well
as bring them appropriate training to make suitable efforts in the firm.
Business Image: It is the most sensitive are which bare needed to be considered by
professionals at Subway which are making qualitative efforts in terms of creating good brand
image in market.
Record Keeping: Preparing the books of accounts which will be a helpful tool in terms of
keeping records of all the transactional data such as purchase, sale as well as various costs
incurred in operations. Therefore, it will funnel the accounting professionals of Subway in terms
of decision making as well as analysing the soothing way to reduce the costs of firm.
2.2 Developing plans to make necessary improvements in Subway
There have been use of various techniques and operational tactics which will be effective
as per making suitable strategic plans. Therefore, there will be development of various plans and
objectives which inn turn will be effective and helpful as per analysing business requirements.
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However, there are various plans and operational techniques which are needed to implicate by
Subway professionals in terms of developing business objectives such as:
 Business is obliged as per making necessary improvements in financial stability as per
making forecasting,
 Commitment through professionals and staff members in the business as well as execute
the performance made by them in due period.
LO 3
3.1 Demonstrating the current skills of business professionals such as staff and managers
To administer and manage the operational practices of staff which will be effective and
helpful as per determining the various objectives as management of operations in the long
period. There are various areas which are needed to be improved by the business professionals as
per making satisfactory changes in the operational efficiencies. It included developing the skills
and talent of employees to operate the multiple duties in the organisation. It can be effective as if
Subway make implication of various operational techniques such as balance scorecard as well as
financial stability of firm.
3.2 Plans for development of skills for management and employees.
Skills Management Time limit Justification
Planning and
managing skills
Management of
subway is required to
adopt these skills
through effective
market research and
analysis of other
competitors brand in
order to plan for
implementation of
different strategies
(Nagaraj and
International Business
3 months Competitors analysis
will provide support in
understanding various
important strategies
which can be applied
to improve
management of
business operations.
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Machines Corp, 2016).
Decision making Qualified and
experienced staff
should be hired which
provide innovative for
improving health of
business in market and
helps in making
beneficial decisions.
2 months Participation of
employee will enable
every business
enterprise to attain
objectives.
Innovation Training must be
provided to individuals
in order to develop
their potential and
enable them to
generate new ideas for
improvement of
products and services.
3 Months Increasing efficiencies
of employees help
organisation to raise
innovation. For
example; Apple
provide training to
their employees about
use of new
technologies so that
they can be able to
make new products
and services.
Communication skills By implementation of
new and unique
communication
channels such as social
media market, digital
advertisement and
internet, company will
be able to promote
communication
2 months Effective and unique
promotional channels
will provide support to
marketing department
of subway in
increasing brand
loyalty among
customers (Shields and
et.al, 2015).
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(Lencioni, 2012).
Skills Employee Time Justification
Communication Most important skills
that needs to improved
through training and
their participation in
various management
activities
2 months Effective
communication skills
will help employees to
interact with
customers and
influence them to
purchase products and
services.
Strategic management Managers in Subway
will also be trained to
increasing their
efficiency towards
management and
implementation of
strategies (Cummings
and Worley, 2014).
3 months Strategic management
will provide support to
managers in attaining
organisation objectives
and improvement of
brand position in
market.
Innovation Various learning and
training sessions will
be organised by
management to
improve employees
efficiencies towards
development of new
products and services
2 months Innovation helps the
Subway to attain high
recognition among
customers and
achievement of brand
loyalty
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CONCLUSION
In this report, it is concluded that analysis of business health is important activity and
needs to be perform by management of subway for improvement of their business operations in
hospitality industry. High employee participation will provide support to enterprise in attaining
business objectives. Further, there has been various techniques and operations which have been
suggested to the professionals of Subway in terms of managing the business operation as well as
developing the policies and techniques in terms of meeting the needs and requirements of
consumers for the long period. On the other side, there has been variations in economic scale of
firms which has impacts over the revenue generation as well as management of costs for long
period. Thus, these kinds of diversification will have impacts over revenue and growth of
business activities in the coming period.
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REFERENCES
Books and Journals
Biswas, S., 2017. Market Analysis and Consumer Experience Enhancement.
Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage
learning.
Dey, K., 2016. The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN
and Porter's Five Forces.
Kalafsky, R. V. and Sonnichsen, T., 2015. Employing SWOT analysis in coursework on the
geographies of regional economic development and trade. Journal of Geography. 114(5).
pp.177-187.
Lencioni, P.M., 2012. The Advantage, Enhanced Edition: Why Organizational Health Trumps
Everything Else In Business. John Wiley & Sons.
Mäenpää, J. and Brandt, A., 2016. Successful foundation for concept entirety and marketing:
Case Restaurant Fregatti.
Nagaraj, U.S. and International Business Machines Corp, 2016. Tunnel health check mechanism
in overlay network. U.S. Patent 9,253,061.
Saaty, T.L. and Vargas, L.G., 2013. The logic of priorities: applications of business, energy,
health and transportation. Springer Science & Business Media.
Shields and et.al, 2015. Managing Employee Performance & Reward: Concepts, Practices,
Strategies. Cambridge University Press.
Tate, T. A., 2017. PlentiFull Business Proposal.
Online
PESTEL analysis of Subway. 2017. [Online]. Available through
<https://www.howandwhat.net/pestel-analysis-subway/>
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The Ansoff Matrix. 2017. [Online]. Available through
:<https://www.mindtools.com/pages/article/newTMC_90.htm>.
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