Assignment on Business in Operation Management

Business in Operation Management

PART A
Business process modelling refers to a way of graphically representing the flow of information
from one end to another so that operation flow of business would be identified and improved
Estelles-Miguel, S., Garrigos-Simon, J. F., Gato, M. E. P., & Guillem, J. M. A. (2019). Main aim
of BPM is to eliminate the extra actions or those steps which are degrading the overall
productivity of a business process so that no obstacle would be faced by business while working.
There are various advantages of using BPM like improve communications between stakeholders,
improve operation efficiency by eliminating excess steps, align operations of business according
to their goals and vision, gain competitive advantage over others by improving operations etc.
According to the case study, CC music management is now planning to re-launch their brand and
associate with other brands to launch them in the market which requires proper analysis of
business operations which is explained below by taking functional example of CC music
O’Reilly, D., Larsen, G., & Kubacki, K. (2016).
Existing business operations of CC music follow flowchart in their operations
(Baskerville & Baskerville, 2018). The first step is when query raised by client for bookings and
sent their quotations to Chris and Clive. After that, both the members, start planning their tour
and other work like studio work, radio programs, marketing or social media management etc if
client fee is according to CC expectations or demand. All the requirements which are essential to
fulfil the contract like legal documents, demands of CC and other aspects are managed solely by
Chris and Clive only. Due to which they could not be able to concentrate on work which they
supposed to do like practicing music or promoting their music on different platforms to gain
more fan base etc. At last, if all the payment, arrangements, marketing etc are done then their
band, Northern Soul performs in the functions. Overall process of business is full of flaws, like if
both the partners are planning to represent other band for agreed fees, then specific time must be
devoted for their marketing as well. Apart from this, more employees are required if CC music is
going professional as proper communication with the client, management of social media and
other marketing activities will become the most important part of their business. For instance,
Chris and Clive is working as an artist as well as manager for CC music, but after collaborating
with other band, it will become more chaotic and complex for them to manage everything on

time resulting in unfavourable image in the market thus poor performance in the future
Hepworth-Sawyer, R., Hodgson, J., Paterson, J., & Toulson, R. (2019).
As mentioned above, it is now essential and mandatory for Chris and Clive to hire
employees for their work, so Chris Daughter and Clive Niece must be hired and mentored by
both the members so that they would be more aware and knowledgeable about the work they are
going to do in the future. There are two position which could be fulfil by the family member i.e.,
manager of collaborated band which includes their marketing activities, arrangements etc and
other for Northern Soul itself.
The other business model which should be used by CC music band for their existing as
well as proposed business process is Gantt chart. It is the model which is kind of bar chart that
identifies project schedule Gamble, J. R., Brennan, M., & McAdam, R. (2017). This represents
relationship among current schedule status and activities. CC music has to determine each and
every activity in current time period along with things required to perform it. For example, if
they want to conduct live perform in any place then there is requirement of advance booking,
number of guest, place required, location, instruments, staffs and many more which should be
identified before initiating performance in best manner. This is easiest business model which
assist respective music to identify their activities and work to be performed. This makes work
easy and simple and all activities and operations are divided into advance for attainment of
positive outcomes. It provide graphical diagram of schedule which assist in coordinating,
planning and tracking particular task of assigned work Grünhagen, M., Zheng, X. V., & Wang, J.
J. (2017).
Strategic analysis is defined as procedure to conduct research work on business
environment that exist in organisation for formulation of strategy Gouzouasis, P., & Bakan, D.
(2018). This is very important for all types of organisation to do strategic analysis for attainment
of goals and objectives. CC music has used SWOT model for strategic analysis. This is defined
as the way to identify strong and weak points of respective band at marketplace along with
opportunities and threats which can be faced by them. It is described below:
Strengths Weaknesses
Famous Band- CC music is famous and
popular band at marketplace which is
Less number of People- CC music has few
numbers of people to run their program which

providing services from long time ago to their
users in effective and efficient manner.
Customer Service- CC music focus on
providing high quality customer service to
their people so that they feel happy and
satisfied with band.
create problem to coordinate with users in
terms of booking, venue and many more. This
is the biggest weaknesses faced by them.
Poor Marketing- The respective band uses
traditional marketing which is not effective in
current scenario. As large numbers of people
are connected to social media through which
they get all relevant information. CC music has
to use online marketing for their services to
audience.
Opportunities Threats
Expansion- CC music has great opportunity to
expand their band in different places due to its
fame and name at marketplace. For this they
have to hire more number of people that can
lead them to attainment of success and growth
at market.
Earning of High Profit- It is the second
opportunity for CC music to earn high profit
margins by establishing their music band in
different places to provide services to their
people in an appropriate manner.
Competition- It is the biggest threat which is
faced by CC music. As there are large number
of competitors of respective band such as Joy
Division, Pink Floyd, Radiohead and many
more.
Sales Decline- In current time, people are more
focused towards using of products like internet
downloads, mp3 downloads and other which
leads to declination in sale of music band from
market.
PART B
It is very important for CC music to have proper software so that their activities and
operations can be conducted in most easiest and simple way Lyons, F., Sun, H., Collopy, D. P.,
Curran, K., & Ohagan, P. (2019). This provides solution to business for attainment of positive
outcomes. The respective band has used CiviCRM open software for their business. It is defined
as web based source which is internationalised software for maintaining customer relationship
management. This has been designed in order to manage information of their business donors,