Internal and External Factors Affecting Unilever: A Business Analysis

Business in Practice

INTRODUCTION
• Unilever is one of the leading Multinational Consumer goods
company which is based in UK in 1929. It deals with the products such
as food, confections, energy drink, baby food, soft drinks, cheese, ice
cream and many more. Therefore, the following discussion is made on
the internal and external factors which affect the company and the
ways in which a business can impact on the external environment
with proper findings and conclusion (Wu, Wang and Wu, 2020).

Internal factors
SWOT analysis
• Strengths
In context of Unilever, its strength includes that it has the strong financial operational strategy and performance in the market. It is one
of these stronger popular brands available in the industry. It has the evolving portfolio and developing channels. It is developing the
substantial strategic investments in order to drive growth and Research and development department of the Unilever focuses on the
integration of supply chain.
• Weaknesses
In context of Unilever, its weaknesses include that it is declining in the grocery segment due to the high and adverse competition in the
industry and similar product growth in the market. Moreover, it is dependent on the distributors and retailers in the market who are
selling its products and no more direct distribution of its product in the market.
• Opportunities
In context of Unilever, its opportunities include that it has that much potential in the emerging markets that it can develop and grow
and expand its business in the strategic manner. In today's world there is a growing demand for specialized and premium products such as
product in skin care segment specially for women so they can easily look up on such portfolio in terms of the product and services.
• Threats
In context of Unilever, its threats include that it has the strong competitors not only on the regional basis but also on the Global basis.
They are also suffering from the private label brands from retailers and moreover divergent global market environment (Arefieva,
Miahkykh and Shkoda, 2019).