Introduction to Business Information System

Running Head: BUSINESS INFORMATION SYSTEM
INF10003: Introduction to Business Information System
Name of the Student
Name of the University

1INTRODUCTION TO BUSINESS INFORMATION SYSTEM
Executive Summary
Automobile industry is very popular in Australia as most of the Australians prefer to purchase
and use cars. From the start of the 21st century, the automobile industry had a boom in Australia
as the car sales increased by a significant percentage. Honest Jim is one of the companies that
grew up during this time and have enjoyed massive success at a short time. This report analyzes
existing business of Honest Jim and provides suitable suggestions including mock up design of
their proposed website.

2INTRODUCTION TO BUSINESS INFORMATION SYSTEM
Table of Contents
Introduction......................................................................................................................................3
Part A: Evaluations of the Business.................................................................................................3
Industry Background, Business Model and Environment...........................................................3
Value Proposition........................................................................................................................4
SWOT Analysis and Discussion..................................................................................................5
Porter’s Five Forces Analysis......................................................................................................6
Table Creation and Discussion....................................................................................................7
Part B: Information Portal Design...................................................................................................8
Design Review and Justification.................................................................................................8
Discussion on Customer Engagement Techniques......................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
Appendix........................................................................................................................................12
Appendix 1: Excel Screenshots.................................................................................................12
Appendix 2: Mock Up Screenshots...........................................................................................13

3INTRODUCTION TO BUSINESS INFORMATION SYSTEM
Introduction
Honest Jim is a car dealer company that sells cars from various brands. Currently, the
company is looking to develop a website that will help the company to reach more customers and
allow them to purchase cars online. The target audiences for Honest Jim are the middle and
upper middle class people who generally prefer budget cars rather than internationally branded
premium cars. Honest Jim has also considered the international students and immigrants’
demands and provides cars on rental as they cannot afford to buy a new car.
This report mainly analyzes the various business aspects of Honest Jim and provides
suitable suggestions including mock up design of their proposed website.
Part A: Evaluations of the Business
Industry Background, Business Model and Environment
The industry under focus in this assignment is the cars and automobile industry in
Australia. Automobile industry is very popular in Australia as most of the Australians prefer to
purchase and use cars. From the start of the 21st century, the automobile industry had a boom in
Australia as the car sales increased by a significant percentage. The car sales and rents were also
boosted by the incoming of the immigrants who travel to Australia for education and jobs
(Conlon & Perkins 2018, pp.55). A study on the Australian automobile industry revealed that the
annual revenue generated by the industry has exceeded $60bn and has been growing even more.
Due to this, in addition to the large car dealers in the country like AHG (Automotive Holdings
Group), small and growing car deals have also rapidly grown up in various parts of the country.