Business Information Systems

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BUSINESS INFORMATION
SYSTEMS
6/17/2019
System04121

BUSINESS INFORMATION SYSTEMS 1
Introduction
Initiating a business provides an opportunity, but it also comes with challenges that an
individual needs to face while starting up a venture. Moreover, it has been identified that the
technological and social environment has rapidly changed, which has increase the
opportunity of being an ecommerce business. Ms Lara is willing to initiate a cat related
garments business through ecommerce, for which the key aspects and element that she
needed to consider will help her in setting up and conducting business successfully would be
discussed in the essay further. E-commerce is a business conducted online where trading of
the goods that is buying and selling of the goods is conducted over the internet. This can be
done through various modes and level of use of the internet and platforms. The essay purpose
is to analyse the key activities that Lara needs to do while conducting online business. For
instance, the key aspects to be discussed include various areas that would be appropriate to
address the E-commerce to work effectively (Tiago, 2014).
E commerce
Initially, in order to initiate an e-commerce business, it is important to understand key
ecommerce elements for instance technology. Technology plays the most important role in
this business; it is the technology that will let Lara develop a website or other platform to sell
its product. The technology would be in form of hardware that are the assets in which Lara
would require to invest like laptops, barcode scanner, and softwares that will let Lara connect
to their potential customers that is internet, development of websites, development of social
media pages, posting of pictures and its content to sell the products. Most importantly the use
of technology would be for payment of the products through online; this would require

BUSINESS INFORMATION SYSTEMS 2
different modes to be made available to the customer to make payments like mobile wallets,
debit card, credit card, net banking and similar options (Ryan, 2016).
Another important aspect to initiate business through ecommerce includes the role of
government that must be considered by Lara (Thomson, 2016). The regulatory system of the
nation is to be considered and abide by Lara to conduct business. For instance, the consumer
rights that need to make sure by Lara that the conduct of business is legal and relevant. The
regulation is becoming strict and precise due to the increase in cybercrime and illegal conduct
of business through online mode. For example, electronic commerce regulations 2002 (unido,
2019) is the act implemented; thus, if Lara business is able to conduct business online or not
will be dependable over the government of the UK. In 2013, the UK law was updated and
affect the business due to the implementation of EC directive regulations 2002. This
regulation was introduced with the purpose to clarify the online business rule and regulation
and enhance the customer confidence and trust towards ecommerce companies. Eventually, it
can e said that each website that is developed and initiated over the internet needs to be
covered as per this acts and regulation, which h has to be abiding by Lara for initiating
business (pinsentmasons, 2019).
Digital marketing
In order to trade goods online, Lara needs to understand the key elements of digital
marketing. For ecommerce activities the marketing is also conducted through the internet,
this includes placing, promotion, and trading of goods through digital mode. Digital
marketing strategies need to be planned and implemented to conduct the business effectively.
The digital marketing plan for Lara would include strategies like the use of websites and
mobile application for the placing strategy. Moreover for the promotional strategy Lara could
use various strategies like social media platforms, search engine optimization, email