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E-PORTFOLIO

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Added on  2023-03-17

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This document is an e-portfolio that covers various topics related to e-commerce, including site management tools, key security threats, technology for secure internet communications, major e-commerce payment systems, B2C and B2B business models, online marketing strategies, search engine marketing, Facebook marketing, Twitter marketing, mobile marketing, challenges faced by online retailers, business models of on-demand service companies, and major trends in the online travel services industry.

E-PORTFOLIO

   Added on 2023-03-17

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Running head: E-PORTFOLIO
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Name of student
Name of university
Author’s note:
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Week 3:
Site management tools: The SuiteCommerce Site Management Tools allows the user
to perform the various crucial website management associated tasks that includes the manage
content, assigning of the items to the categories, adding the landing pages and then improve
the prevailing pages, and the management of the categories of the commerce as well as the
subcategories.
The eCommerce packages are majorly intended to offer the functionality of the
money savings as well as the time saving (Thaker 2016). Moreover, customisation of the
websites costs significantly higher (Metsalu and Vilo 2015). Any E-Commerce suite is solely
reliable and also robust in the functionalities when it provides the required support for the
various business models, the reporting system as well as the management tools that works
with the visual aid. Moreover, software packages has been also allowed for the handling the
direct payment transaction from the customers or using the payment gateway (Chen, Tang
and Lin 2017). The server software of the merchant majorly handles the sensitive information
using the SSL or the digital certificates.
Week 4:
Key security threats in the e-commerce environment
In the present business environments, with the growth of the eCommerce in the
business platforms, more and more business are functioning in the eCommerce environments.
From the communication among two persons who are placed in the two distinct places in the
world to the finalizing of the business deals, there is the introduction of speed and efficiency
(Prakash 2015). The major reason for the development is the increased use of the internet
platform that has helped in the making the life easier for any average person by the providing
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the plethora of the options. The major driver for the technological advancement is the
introduction of the eCommerce in the business markets (Jiang, Jun and Yang 2016).
How technology helps secure Internet communications channels and protect
networks, servers, and clients.
The use of the encryption is being extensively done for the securing of the internet
communication. The cryptography is the sector of the encryption where the encrypting of the
information or the digital data is done by the utilization of the mathematics. The
implementation of the firewall is being extensively done for securing the network of the
organizations. In the public key encryption technique, any user who desires to ensure the
secure communication requires the two distinct keys. These particular keys are the private
keys and the public keys. Each of the keys that could be used by the user has the distinct roles
during the communication over the internet platform.
Major e-commerce payment systems in use today
The credit cards constitutes the popular method of the online payment but it could be
significantly expensive for any merchant to accept this particular thing due to the fact that the
transaction fees commonly. The debit cards comprises the excellent alternative with the
similar kind of the security but it commonly charges less (Tandoc Jr and Vos 2016). The
PayPal is being extensively utilized in the present business world as it allows the payments
and the money transfers over the internet platform. Google Wallet is one more method that is
used for making the payment across the internet platform. It provides the secured platform
across the internet.
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Figure: E-Commerce security
Source: (Gupta, Agrawal and Yamaguchi 2016)
Week 5:
B2C business models
The B2C could be considered as significantly effective for the smaller companies as
the individual consumers are not as concerned with the recognition of the company as the
consumer are gaining the product at the most favorable price. The B2C companies could
divided into the major five categories that includes the direct sellers, online intermediaries,
community based models, advertising based models and the fee based models (Iankova et al.
2018). Each of the kind is significantly different from all other and the comparison among the
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