Role and Techniques of Business Intelligence in eBay Company
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This report discusses the role and techniques of business intelligence in eBay company, including data mining, online analytical processing, statistical analysis, and reporting. It also critically analyzes the competitive advantage using Porter's 5 forces model.
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 MAIN BODY..................................................................................................................................3 Role and techniques of business intelligence in eBay company.................................................3 Theory and framework critically analysing the competitive advantage......................................5 CONCLUSION................................................................................................................................8 REFERENCES................................................................................................................................1
INTRODUCTION Business intelligence is a technology that is used by businessmen to analyse their organization data. This technology provide tools which can help to processed or analyse the data through which company is able to make their final report (Jalil and et.al 2019). Business intelligence technology is adapted by many organizations to construct good performance report of their company. E-commerce company eBay is more popular in UK, company provides electronic items, vehicles, digital equipments as their main product. This report consist of business intelligence role and their used to develop insight into stakeholders, it further discussed competitive advantage of business intelligence tools. MAIN BODY Role and techniques of business intelligence in eBay company For the development of any organization business intelligence technology plays an important role. It gives data in structured form through which company can be able to construct informativebusinessreportfortheirorganization.Businessintelligencetoolshelpedthe organization to develop useful valuable data which is given to stakeholder then they will be able to take decision based on that information for the betterment of their company. Business intelligence technology is adopted by many e-commerce company as for the e-commerce company their product quality matters the most and also timeliness factor also important therefore, business intelligence helped them to complete these tasks (Sun, Sun and Strang, K., 201). eBay company also adopted business intelligence technology to perform better in their market field. As company's main products are electronic items which required detailed and valuable data in short time, business intelligence tool helped them to develop good report which consists of logical, reliable information for the development of their product. Business intelligence tools helped eBay company in their decision-making process as for the e-commerce company their product's quality matters more for that reason company have used these business intelligence tools to attract more customers (Tripathi, Bagga and Aggarwal, 2020). Business intelligence tools collect the data from customer's feed, it gathers the data which involves customer's buying behaviour towards the company's product and also involves the recommendations made by the customer's for the innovation in company's product through this collected information business intelligence tool developed a report which helps the company to
make decisions for their new product developing process to earn the revenues for their company. Employees are the main key stakeholder for any organization, employees in eBay company works along with business tools it helped them to develop more useful information to earn profit for their company. Business intelligence techniques While this could offer about for having some better concepts and that might be important for taking some better things. This could be reason for having proper production system within enterprise, conformed, stored at same location. Here are some of the techniques such as: Data mining:- eBay as data mining keeping supported with the various technology in which reveal about some previously things and that might be also important for having the proper growth about the various stakeholder. This could be myriad in many ways such as: shopping sector and also eBay help them for products and promotion activities (Elmousalami,2020). While such activities will allow for keeping the risk assessment and that might be essential for knowing about those things which could play their effective role. As promotion and advertising will help in such things for which ebay can work and keep them for working with some high impact for their customer. On-line analytical processing:- OLAP cubes dimensions on the edges for their customer and many other stakeholder. While for having such kind of things this could also keep them for working with having better online business and make sure for keeping some better concepts. Drill-down analysis displays more about the information with having many other details. This could also improve those things which could keep them attraction and might be helpful for knowing about some more better OLAP cube relation on another dimensions (Delgosha,Hajiheydariand Saadeatmantesh,2020). Online business intelligence will keep them for working with high customer requirement and try to make sure about their customer needs and wants for which the business can achieve their goals and objective. Statistical analysis:- This can be used for mathematic foundation which quality performance and reliability that could being observed. Along with this also essential for knowing about some more better things and that could play their role in which the many more interesting features that would work
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and confidence for intervals analysis. Moreover, this could also help theeBay company for taking the huge advantage and might be essential for working with some things so that could try to keep their data secure. This help for making data about those sources for which the work and maintain their things for which the process and that could help them for working with some better process about industry. Reporting:- Schedule, design, performance, saving report about the BI for theeBay company. While this could help them for keeping some better ethics at their organization and also keeping support towards report and many other things in company. This could help the business for keeping the information about the various things and that could also essential for working with some better features and management (Prakashand et.al., 2020). While such kind of process that gather and present information about the management, decision making and planning process. In such kind of activities this could keep them for working with some better management process so that could eBay work and maintain their report about the various things. Theory and framework critically analysing the competitive advantage Business intelligence language that could potential help the business for working with some better growth and also make sure for keeping with day-to-day operation. While this theory will also examined about those things which could help theeBay for working with some regular activities and that could keep them for having the estimation about the various terms and conditions (Aggestam,and True,2020). This model will help bridges gap and also offers concepts familiar to taking the business decision making and that could keep them for working with some effective role and make sure for business organize along with vast amount of the enterprise into external environment. Business intelligence model that could keep the proper sales volume in eBay company and try to make sure for having some better estimation about the sources. While such kind of things and activities that could help them for working with some better estimation and keep their high quality for work. It is possible for known top-down things and take place within the resources required for the customer.Technically, automated reasoning encodes the two problems into a disjunctive data log program. Currently many things that could keep their more supportive and might be having some more decision making about those sources which could being essential in knowing about their tools.
Porter's 5 forcesIntensityDescription Competitionin industry loweBayorganizationhavehugecompetitioninthe market. While for which they have to pay huge loss and they also required to offer the high number of products and services to their customer. Suppliers and buyer could deal more with having the some better concepts and that might be more helpful for the eBay company. While in such cases this could also play their essential role and complete over their more estimationaboutthosethingswhichcompetitive rivalry could be low and greater power for charging thehighpricesovertheirproductsandservices (Anwar and Abdullah,2021). This could also help them for setting some profits and sales volume could be high with having some benefits. Newentrantsinto industry highAstheeBaycompanyhavethepowerfortheir organization affected by the forces of new entrants into its market. This could also led with less time wasting and money and being more effective towards the competitor. In such kind of activities this could led with some better option and might play their role for which the company would more able to keep their higher price and negotiate about some better terms (Cuypersand et.al., 2021). eBay should think about the new entrant at their organization in which they can easily keep their high customer and that could also play their effective role for which the concepts that could be clear. In such things this could also essential for knowing about some basis things before starting new entrants.
Suppliers' bargaining power LowThis could affect the high number of supplier and make their employee for working more and more. While having such things this could help them for working company that switch to another suppliers. As many suppliers from theeBay company have switchingtheirbusinessthroughhavingthelow prices of their products and services. Cost between rivals suppliers and that could also led with having some more better things and that keep input costs lower and enhance its profits.The fewer suppliers to an industry, the more a company would depend on a supplier. Power of customerHighThis could effected the many buyer and suppliers with drives about the prices level (Helanderand et.al., 2020). As for customereBay need to make sure about their high range of products and services and that could keep them for working with having many things. As they also required to make their business in many countries through which the level for the customer can be reach out and which could play their effective role for working and make sure for keeping some better things for their independent customer. Threat of substitutesMediumeBay works more for their customer satisfaction in which they can keep their estimation about those things which could keep them for developing. In such activities this could also essential for taking high benefits and make sure for keeping their working term with having some favourable terms. Customer will keep their option for purchasing products and services and for which the company need to provide
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manyotherproductsandservices(Dijkstra,van Beukeringand Brouwer,2020). CONCLUSION From the above discussion it is concluded that for the development of any organization business intelligence technology is must have needed. In this new era every organization has adopted business intelligence technology as it produced better result in short time. Business intelligence tools helped the companies to construct good report for the betterment of their company. Business intelligence technology provides complete scenario of the organization and for the e-commerce company it played an important role to construct a report based on customer's buying behaviours, it helped to develop the report based on this and with this report companies are able to make better decision for their company.
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