(PDF) E-business: Applications and Global Acceptance

Added on - 21 Feb 2021

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E-Business Applications
Table of ContentsINTRODUCTION...........................................................................................................................1BODY OF THE REPORT...............................................................................................................1Briefly mention the current operations of your selected E-commerce store..............................1Discuss why Artificial Intelligence is very important for the business survival of selectedfirm..............................................................................................................................................2Describe the manner in which selected business uses Artificial Intelligence to perform theirbusiness operations......................................................................................................................3Further research in the peer reviewed recent journal articles in ProQuest..................................4CONCLUSION................................................................................................................................6Recommendations to increase effectiveness of e-store by using internet technologies..............7REFERENCES................................................................................................................................8
INTRODUCTIONInformation and communication technology plays an important role in today'sorganisation and assists them within carrying out their operations. Electronic commerce refers toutilisation of electronic medium by which commercial transactions can be carried out in anappropriate manner (Grossman and et. al, 2013). Artificial intelligence denotes simulation ofhuman processes through the utilisation of systems. This report is based on eBay Australia is amultinational e-commerce firm and facilitates business to consumer and consumer to consumersales via their website. They provide their customers with instant buy. This report comprises ofoperations of firm, role of artificial intelligence and its utilisation. Along with this, some articleshavebeen analysed and recommendation is given with respect to that.BODY OF THE REPORTBriefly mention the current operations of your selected E-commerce storeTo prepare this report, eBay Australia is selected. eBay Australia is a multinationalcompany which is headquartered in California, USA. This company serves worldwide and offersonline shopping services to their customers (Camarinha-Matos, Afsarmanesh and Rabelo, 2013).This company also has wide presence in Australia. In Australia, there are different operations ofeBay Australia which benefits them in competing with other E-commerce stores in anadvantageous manner. Current operations of concerned company in Australia are mentionedbelow:Mass customisation:It is the way to deliver wide-market services and goods that areimproved to fulfil the requirements of customers in a proper manner. It is a marketingtechnique which is used by eBay to maintain low unit costs. This benefits eBay inchanging slight features of a product according to the desire of customers withoutincreased overall cost.Customer centred strategies:Another important operation of eBay is to prepare thosestrategies which are in favour of customers so that concerned organisation can gainmaximised sales. For example, By providing discounts and attractive offers to theircustomers, company gains their trust. This benefits the company in retaining theircustomers for a long time period (Cassidy, 2016).
Customer fulfilment network:This operation of company emphasize on augmentinggross profitability by purchasing products such as books, accessories and equipmentsdirectly from manufacturers without involving any intermediaries. This operationsbenefits, eBay Australia in saving their extra costs due to which they are able to sellproducts to their customers in affordable rates (Chang and Graham, 2012).Quick shipment:Another efficient operation of eBay is to provide hassle free deliveryof products to the customers. All the products which are ordered by customers reachedthem before the estimated delivery time. This benefits the company in earning wideappreciation from customers. It helps the concerned firm in competing with other onlineretailers in an advantageous manner.Discuss why Artificial Intelligence is very important for the business survival of selected firmArtificial intelligence is defined as a field in computer science which focuses on creatingintelligence machines which can work like humans. Artificial intelligence is also known asmachine intelligence. In this technology, smart work is performed by machines not by anyperson. With the help of Artificial Intelligence, organisations such a eBay Australia is able toperform their work in a systematic manner without spending high costs on the training anddevelopment of employees (Chen and Zhang, 2013). Installing Artificial Intelligence for the firsttime is a costly process due to its high advantages and costly equipments, but after installation itoffers numerous benefits due to which overall production and management cost of a eBayAustralia will decrease. As technology is getting advanced day by day, people prefers to performtheir daily activities with the help of internet. Due to this, they are not required to appearphysically at any location to purchase something. But offering different services via digitalmedia is not easier for business firms as to deal with online customers, educated and skilledworkers are required. Providing training to employees to use internet and interact with customersis time and cost consuming process.
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