Business Investigation Report

Running head: BUSINESS INVESTIGATION REPORT
Business investigation report
Name of the Student
Name of the University
Author Note

1BUSINESS INVESTIGATION REPORT
Table of Contents
Executive summary....................................................................................................................2
Introduction................................................................................................................................3
Business opportunity..................................................................................................................5
Technology Solution..................................................................................................................8
Current System Integration........................................................................................................9
References................................................................................................................................12
Appendix - A............................................................................................................................14

2BUSINESS INVESTIGATION REPORT
Executive summary
A business analyst prepares this report to discuss about how Sui Hair Salon in
Melbourne can implement new technologies that will benefit the salon’s business. The
management of the salon has missed to identify the salon’s absence on the digital world. The
existence of Sui Hair Salon on the digital world will hugely increase the revenue of the salon.
Sui Hair salon lacks a proper digital interface and market for client interaction. The website
of the salon provides an overview of the services available of the salon. The website of the
salon is not an interactive platform. The salon lacks potential followers on its social media
handles. The salon needs an exclusive scheme to promote itself on the digital world to draw
more customers and to gain national exposure. The solution suggested to Sui Hair salon is to
launch an online app for the salon. The app will enhance user interaction and help expand its
business beyond the locality. Offers and schemes will attract new customers and will help in
retaining loyal customers. Such a platform will encourage users of all age. Working
individual will benefit from the application. The Su Hair Salon, Melbourne can rapidly
increase its customer base size, customer satisfaction and company revenue.

3BUSINESS INVESTIGATION REPORT
Introduction
The rapidly aging demographic and the internet has opened a huge market for the
beauty service industry. In Australia, the industry has expanded over the past five years. Hair
dressing services under beauty services includes a wide range of services like hair-trimming
and cutting, hair coloring, styling and grooming of facial hair. The number of hairdresser as
of the year 2017 May is 54,400 and the number is expected to grow to nearly 58,200 by 2022
May (aisc, 2019). The current employee analysis shows an upward trend for growing number
of hairdressers. Hairdressers cover 58% of the total number of professionals in the beauty
service industry. The global market in the year 2016 had a value of USD 160 Billion. Data
report by WHO shows an expected rise of 16% in 2050 from a 7% recorded in 2000
(Grandview, 2019). From such records, it is clear that the hairdressing sector of beauty
service industry is a booming sector in recent times and will continue to expand in the future,
in Australia as well as globally. Your business Sui Hair Salon Russell has the competitive
edge because of your pricing policy and unisex customers. The ambience of the salon plays
an advantage too. The locations of the salon helps in drawing customers. Products used by
your salon is of the market standard. The various kinds of hair services provided by your
salon is well appreciated by the customer. The average age of the customers visiting your
salon is of 30 years. Customer service plans by your salon needs to be modified. Senior
customers, those above the age of 50s faces problems of visiting the salon. Improvement in
service for such customers should be considered by your salon. A technological solution for
the current problem will expand the customer base of your salon. Thus, the salon will see rise
in revenue.