Challenges and Strategies for a Hairdressing Business in the UK Market

Report

Executive Summary
It is essential for every entrepreneur to prepare an effective planning for their new business to
identify the challenges and issues of their business so that they will make effective strategies to
mitigate these challenges. There are various kinds of challenges to manage a SME business like
funding issue, recruitment issue, technological issues and many others. Effective government
schemes will help the company to mitigate few of these issues. PEST analysis will help the
company to identify their external business environment for their business. The following report
covers a new start-up of Hairdressing business within UK market. The name of the company is
Style Your Hair Salon and it has 4 employees at its initial stage. The following report will cover
how the business will survive within the market by mitigating all their challenges and what all
recommendations and strategies they need for effective growth.

Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Findings...........................................................................................................................................4
Nature of the entrepreneur...........................................................................................................4
The start-up process.....................................................................................................................5
The business concept and any source of competitive advantage.................................................6
The current level of demand and competitive environment........................................................6
The growth and development of business...................................................................................7
The challenges of managing and running the business...............................................................7
The SME’s current growth and strategies...................................................................................8
Government support to overcome the challenges faced by company.........................................9
Conclusion.......................................................................................................................................9
Recommendations..........................................................................................................................10
References......................................................................................................................................11

Introduction
A new business is considered for the report which is a hairdressing business. The name of the
company is Style Your Hair Salon (SYHS) and it will be located in London. SYHS is a small,
friendly and professional hairdressing and beauty salon. Various ranges of services is provided
by the company like cut and blow dry, hair highlights, face art makeup, manicures and pedicures,
waxing and many others. This report covers nature of entrepreneur, start-up process, sources of
competitive advantage, current level of demand and competitive environment, growth and
development of business, challenging of managing and running business, current growth and
development strategies, government support to outcome the challenges and recommendation.
Findings
Nature of the entrepreneur
Entrepreneur is involved in hairdressing business where a brand new hair salon is opened at
London with quality services of hair cut, highlights hairs, massage and many other services. This
is the first business in which the entrepreneur is involved in and the idea of this business is
gained from family members due to their experience in similar industry.
Table of illustration-
Characteristics Qualities to
conduct
hairdressing
business
Benefits for
choosing
hairdressing role
Advantages of the
business and selected
job role
Disadvantages of
the business and
selected job role
Every client is
special
Creative Good job security Opportunity to talk to
different people
Earnings are less
Embrace
technology
Customer service Opportunity to work
anywhere
Less job pressure High competition in
the industry
Keep it clean Listening skill Flexible role No senior authority to
answer
Limited promotion
opportunity
Communication is
key
Time management No day is spend dull Decent work-life
balance
Low social status
Employee
recruiting
Communication
skill
A positive
experience
No need of college
degree to become
hairdresser, just
experience.
Ignorance of learning
hard skills.