Table of Contents Introduction.................................................................................................................................................3 Task 1...........................................................................................................................................................3 Analysis of usage of IT systems in diverse functions of organization along with their contribution for attaining objectives.................................................................................................................................3 Task 2...........................................................................................................................................................8 Analysis of diverse methods in which IT systems can store as well as process data for communication, knowledge, data and customer relationship management.....................................................................8 Task 3........................................................................................................................................................10 Evaluation of ways in which IT supports within value added changes for enhancing operations, sustainability as well as performance....................................................................................................10 Task 4.........................................................................................................................................................11 Recommendation..................................................................................................................................11 Conclusion.................................................................................................................................................12
Introduction Information technology refers to set of tools, methodologies and processes that are being utilized for collecting, processing as well as presenting information. It comprises of data communication, coding-decoding, system analysis, storage & retrieval and system control. Basically, it denotes development, maintenance as well as usage of networks, software and systems that are being used for distribution and processing of data(Becerra-Fernandez and Sabherwal, 2014). This report is based on British Home Plc that was founded in 1950 by Colonel Williams. It deals within different subsidiaries, they are retail (supermarket), travel (holidays for customers), property (renting on medium to long term) and consultancy (legal & accounting). This gained lots of profits but was not able grow at same pace. Therefore, Barrack Reagan was hired to modernize as well as invest within technology. This report comprises of usage of IT systems along with their contribution within organization and ways in which information technology stores as well as manage data. In addition to this, it can be utilized for improvisation within operations of business. Task 1 Analysis of usage of IT systems in diverse functions of organization along with their contribution for attaining objectives. Informationtechnologydenoteswidertermthatexemplifiesadvancementswithin technologiesincontextofprocessingaswellasmanagementofdata(Bentley,2012). Organizations are entirely dependent on information systems for execution of their operations as wellasitenablesthemtohavedatarelatedwiththeircompetitorswithinmarketand advancementstheyareabouttomake.Accordingly,largescaleorganizationalterstheir processes. To understand this instance can be taken into consideration like British Home Plc can have their own application through which customers can carry out online purchases and pay for the same via app. By the usage of technology, they can also do promotions of their products as well as services through this they can have attention of more number of customers. In context of British Home Plc they deals within different sectors but as technology is enhancing, they also
need to alter their ways in which operations are being carried out so that accuracy, efficiency as well as authenticity can be maintained. There exist diverse departments in an organization that are liable for carrying out operations respectively(Burrough and et. al, 2015). As they opting to utilize technological advancements within their activities like British Home Plc can make use of emails for transferring information rather than handing over manual documents. Advancement within these departments has been shown beneath: Human resource operations:HR department within organization is liable to carry out processes such as recruiting and selecting individuals according to demands of firm(Hendriks, 2013). It is crucial for HR of British Home Plc to make appropriate choice in this aspect so that they can have effectual workforce. The performance can be improvised as by usage of technology they can more options to choose from and can also screen their resume or CV as per their requirements. This denotes that their performance will be improvised by moving towards digitization. It will also lead them to have higher productivity with respect to work that was done without making use of technology and in terms of time, it will be taking less duration. With respect to British Home Plc, functions of HR by usage of IT has been illustrated below: Email:Employees can be informed about vacancies that has arose in organization along with this messages can be transferred through the usage of emails to students as well as other professionals who are looking forward for job. HR of British Home Plc can opt for job portals and finding out the potential candidates as well as intimate them about their services through the usage of emails(Hitomi, 2017). This means that they can have potential individuals without any crowd as well as their requirements can also be attained. Online advertisements:IT provides management of British Home Plc with an option to post their jobs online, this will save their time along with money which will used while giving advertisements on other offline mediums like employment newspaper. Amount will be required while posting on social media but in this they can have CV or resume of individuals as well as screen them by the usage of software instead of going manually. This will provide them with amplified workforce who are most apt for their job profile. Video conferencing:Online interviews as well as meetings can be carried out by HR of British Home Plc. This will lead them to save cost and time that is involved within carrying offline interviews and meeting, it acts as a feasible method as at present scenario
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people are addicted to smartphones and prefer to have flexibility in terms of time(Jaques, 2017). Finance activities:It is crucial for each organization to have effectual financing and it needs to be accurate as a mismatch within value can lead to decline within their profits. By the usage of information technology, British Home Plc can have intensified results by this as when all the details are entered within the software on continuous basis then finalresults found will be accurate(Laurillard, 2013). For an instance, transaction processing systems can be utilized by them as in this there is minimized probability of errors and will lead them to provide accurate outcomes. By its usage they can accumulate, modify as well as retrieve data on which transactions have to be made. Within British Home Plc, it will assist them to monitor transaction activities with respect to productivity, processing, distribution of raw materials, payments and costs which occurs on everyday basis. This can be attained by organization through the usage of information technology. Research & Development operations:By carrying out analysis of marketing activities, R&D can look forward for to check out the feasibility of information that has been brought up by later department. This will aid them to have view of market along with their requirements (Mohammed and Yusof, 2013). It will provide them with wide range of scope for future growth as accordingly they can make alterations within ways in R&D department of British Home Plc carry out their operations. In addition to this, R&D department can look on what other competitors like Sainsbury, Morrison’s, etc. are doing to grab attention of customers accordingly they can design their operations to have a competitive edge within market this can be attained by the usage of technology. Strategies needs to be formulated by taking into consideration all the aspects that is information given by marketing team, internet and their feasibility to have enhanced outcome. Marketing operations:This denotes core aspects associated with operations that are being carried out firm. By the evolution of technology, there has been increase within usage of smart devices. This means that it will provide British Home Plc with an enhanced option to carry out their activities associated with marketing. This will assist them to have improvised results as ample number of people make useof internet which will aid them to grab attention of customers by furnishing eye catching advertisements(Pearlson, Saunders and Galletta, 2016). It denotes
that by making use of digital platforms, amplified results can be attained. With respect to this, marketing manager of British Home Plc can make use of IT in following manner: Contentcreation:Throughtheusageofwordprocessingsoftware,contentsof advertisements can be saved. In addition to this, by making use of systems, marketing leader can have view of methods or content that is present within advertisements of their competitors(Rainer and et. 2013). This will give them view of what alterations they need to make in their content accordingly. Marketing leader of British Home Plc can make use of online templates to grab attention of wider range of population. E-commerce:As British Home Plc is carrying out their operations in various sectors as well as in diverse locations, by making use of electronic commerce they can have enhanced profitability. But for this they need to utilize opportunities they have rather than carrying their operations through traditional methods. For an instance, individuals are more open to smart devices and doing shopping by its usage. This will provide them (British Home Plc) with wide options to serve their customers in diverse locations. But they need to ensure that all the details of their products are made available within their app along with options for payment. Contribution of IT within attainment of objectives There has been a wider contribution of information technology within every industry. This aids them to render their services in an enhanced manner along with high accuracy, it will yield them desired results(Reichert and Weber, 2012). Information technology must be utilized by British Home Plc for attainment of their objectives. They have been explicated beneath: Product Development:Information technology will pace up the methods through which products as well as their services reach within the market. Organization can exemplify needs of organization through the usage of proprietary and marketing intelligence. Manufacturing software as well as computer aided design (CAD) will assist British Home Plc for making improvisation within their decisions. In addition to this, collaborative technologies can be utilized by them through which team can work as identical unit and sub-sections can perform their responsibilities accordingly. Information technology will assist them to handle requirements of customers which changes rapidly(Schwalbe,
2015). In this context, British Home Plc can utilize this while designing as well as developing services and products which they are about to deliver to their customers. By this they can formulate their decisions accordingly. Processimprovisation:Enterpriseresourceplanning(ERP)canbeutilizedby management for reviewing sales that is taking place with respect to day to operations (Stair and Reynolds, 2013). Along with this, cost associated with operating metrics as well as unified software platform can be analyzed by leader of British Home Plc in real time scenario. Diverse legacy systems for marketing, finance as well as other functional areas can be regenerated that will lead them to have cost efficient and trenchant systems. British Home Plc can make use of ERP system for carrying out their operations within precise, accurate as well as in quickly manner to have amplified results. Cost efficiency:At initial stage, execution of information technology is costly but it results within long-term of cost savings that makes them worth investing. This also results within decrease in errors in transaction and when they being executed. This will yield British Home Plc affirmative results as their will be decrease within waste that will leadtoenhancedproductivityandtherebyincreasestheprofitability.Information technology based solutions ranges from formulation of reports to sending them on network via email as per requirements of employees(Becerra-Fernandez and Sabherwal, 2014). Along with this, while carrying out financial transaction, costs will not be duplicated and again customers will be provided with precise as well as quick services. For this, it is crucial for British Home Plc to invest within IT to have long term benefits. Competitive edge:Instant development of products will lead them to improvise existent systems or processes along with this, it will also lead to save cost. Through this, organization will be able to attain higher competitive position in the market. For an instance British Home Plc can opt for developing their own application as well as provide diverseoptionsassociatedwithselectingitemsandmakingpaymentsforthem simultaneously. It will assist them to have strong competitive position within market as well as grab attention of their customers. Management of British Home Plc can utilize the simulation software within their supermarket as well as retail sector to identify whether their designing is appropriate or not and can make alterations within their services
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accordingly(Bentley, 2012).This will assist them to make their display captivative by just making sue of software. In addition to this, British Home Plc can make use of rapid prototyping, transaction processing systems, e-commerce and various other IT tools to have enhanced productivity within the market. Globalization:BritishHomePlccanoperatewithincompetitiveenvironmentby maintaining their operational flexibility along with their financial stability, it will yield them affirmative results(Burrough and et. Al, 2015). As they are operating in four different industries, they can opt for spreading their business in diverse countries to have intensified performance in terms of productivity as well as profitability. For this, it is necessary that they make use of information technology as this will yield them better results as it is always not feasible to carry out meetings physically and in case of emergency there needs to be improvised results. At this moment of time there will be need of IT so that activities of British Home Plc are not affected. For this it is crucial to make use of networking technologies by which video conferencing can be carried out with other branches as well as their potential customers to depict their requirements. From above, it has been analyzed that there have wider contribution of IT while furnishing services in context of business organization. Apart from, performing the functions quickly, they will be carried out in an precise as well as accurate manner. This will aid them to attain their objectives and goals in given time duration in an improvised way. Task 2 Analysis of diverse methods in which IT systems can store as well as process data for communication, knowledge, data and customer relationship management. Data storagerefers to retention of information through the usage of technology that is being designed for keeping data as well as accessing it when it is required. The major prevailing forms of storage of data that includes object, block and file storage(Hendriks, 2013). Basically, it denotes the piece of technology that can be utilized for holding information either permanently or temporarily in a structured way. Here, structure denotes way in which it becomes easy to have information. There exists different types of storage: they have been illustrated beneath:
Dynamic storage:This denotes that power is required for maintaining the information. For an instance RAM (Random Access Memory) that depicts internal storage space that is being provided by the computer. Static storage:These devices can even maintain their data even in case of power off. It comprises of diverse options, they are as follows: Optical storage:This options is used by British Home Plc for temporary storage of information like for data associated with specified project. In this case, technology utilizes bumps and lasers for encoding data. They includes Blu-rays, CD's and D VD's. Flash storage:In this case, technologies make use electronics specially flash memory (here, data is in both readable as well as writable form and it is also maintained when power is off) for encoding the information. They comprises of SSD (solid state drives) and memory sticks. Magnetic storage:These are hardly used by organizations as at present scenario firms like British Home Plc hardly opt for these. Magnetic storage technologies utilize magnetism as well as small metal pieces that can be integrated within a plastic film for encoding information. They comprises of hard disks, floppy disks, cassettes and DAT tapes(Hitomi, 2017). Cloud storage:This denotes remote version of types that have been specified above. For an instance Microsoft's Azure and Amazon's AWS. British Home Plc can opt for making use of cloud services as along with storage, it will also provide them with security features(Jaques, 2017). For an instance the features for which they have paid are being delivered to them and in case if they need to extend their space then also it can be provided to them with some extra charges & vice-versa. Data management:British Home Plc can opt for cloud storage as it will provide them enhanced security and depending upon requirements data can be retrieved whenever it is being required. In addition to this, cost can also be saved as they do not need to have their own storage space means equipment's for storing information as well as their maintenance(Laurillard, 2013). Knowledge management:The process of creation, sharing, usage as well as managing o cognition and information within organization is referred to as knowledge management. This is a multidisciplinary approach that is being utilized for attainment of organizational objectives by
having appropriate usage of knowledge. This can be used by British Home Plc for creation of values as well as accomplishment of strategic as well as tactical requirements of organization. This will also assist them to retrieve knowledge from information that is being stored on database(Mohammed and Yusof, 2013). Communicationmanagement:Itreferstosystematicplanning,implementation, monitoring along with revision of entire channels through which communication takes place within organization. When knowledge as well as information is maintained is becomes easy communicate with others as valid points can be illustrated that will lead to creation of strong impact on projects as well as stakeholders of British Home Plc. Customer relationship management:Through the usage of IT enhanced relations can be maintained with consumers as there will be wider options through which interaction can be carried out in between(Pearlson, Saunders and Galletta, 2016). This also denotes that British Home Plc possess separate team for handling disputes as well as answer queries that are being raised by their customers either via online or offline mediums. Task 3 Evaluation of ways in which IT supports within value added changes for enhancing operations, sustainability as well as performance. Information system refers to software that assists within organizing as well as analyzing data. This denotes that by the usage of technology British Home Plc can transform raw data into meaningful information that can be utilized for formulation of effectual decisions that can aid them to have further growth(Rainer and et. 2013). Organizations work harder for being a leader within market in all the situations that prevails like inflationary, enhanced competitions as well as recession so that their goals are not affected and they can attain competitive edge. Some points have been illustrated below which depicts that IT renders value added changes: oInformation storage & analysis:Organization at present scenario, do not opt for storage of information manually through the usage of hard-copy formats and registers. By the usage of information systems organization can go for comprehensive as well as sophisticated database that comprises of crucial data required by British Home Plc. For an instance, as firm can go for making use of cloud computing a storage space will be provided and in terms of value,
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information can be accessed from anywhere this denotes that it do not matter where the information resides but what matter is that data can be accessed whenever it is needed(Reichert and Weber, 2012). oFormulation of decision:The sustainability as well as performance of business entirely depends on the ways in which decisions are being taken by them. This means that their needs to be extraction of knowledge from information as well as utilize it when that is needed. While making decisions, all the information must be taken into consideration that has been attained from knowledge management system. By the usage of IT leaders as well as managers that are present within different stores can communicate with one other via video conferencing and share the crucial details they have attained through carrying out market analysis. This will assist them within formulation of their decisions(Schwalbe, 2015). oAssistswithinbusinessprocesses:Informationtechnologyassistsorganizationto develop within wide number of value added systems. For an instance, British Home Plc can merge information technology with their manufacturing processes to make sure that outcome that is attained is as per required quality management standards. By this leader can ensure that unnecessary activities can be eliminated. It has been observed that, information technology yields affirmative results with respect to value added services as it aids organization to store information as well as retrieve this whenever it is required(Stair and Reynolds, 2013). Along with this, through decisions can be made timely that will lead them to have sustainability and ensure timely delivery of services with amplified qualities. Task 4 Recommendation IT systems can be utilized by British Home Plc to have enhanced results as well as ensure sustainability within market for longer duration of time. For having precise results, they can make use of transaction processing systems as this will enable them to carry out their financial requirements in an appropriate manner. For storing the information they can opt for cloud storage as it will yield them strong capabilities to formulate decisions whenever it is required by them. In addition to this it will also give them cost benefits, depending upon the space required,
alterations can be made. Apart from all this, British Home Plc needs to have their own application by which they can grab attention of diverse individuals towards their services. Conclusion From above, it has analyzed that information technology is defined as storing, collecting, processing as well as retrieving data from diverse resources. Firms can opt for making use of systems that can be utilized by them for improvising overall activities and operations that are being performed through them. It will lead them to have intensified results in terms of productivity,profitability,sustainabilityandpreciseness.Asinformationcanberetrieved whenever it is needed as well as quick decisions can be formulated.
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The six important business objectives of information technology. 2019. [Online]. Available through:<https://smallbusiness.chron.com/six-important-business-objectives- information-technology-25220.html>.