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Business Leadership Assignment

   

Added on  2020-06-04

13 Pages3152 Words77 Views
BUSINESS FUTURE
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Q1. (a) Analysis of leadership theories of Richard Branson Virgin group.................................1Q1. (b) Impact of knowledge management on business leadership............................................4Q2 Principle of Utilitarianism and its application on leadership and organization....................6Q3 Determination of ethical and social corporate responsibility................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONA leader is defined as a person who has skills and traits to manage the performance ofemployees in an organization. They usually motivate their followers so as to achieve greatheights and influence them in right direction to fulfil goals and objectives of organization. Themanagers are now taking the role of leadership in the fast growing industry. Virgin Group has its base in London, UK was found by Nik Powell & Richard Branson isa conglomerate company deals in transportation, financial services, telecommunication, foodproducts and entertainment channels and many others. The ethical and social responsibility ofcompany needs to be undertaken so as to achieve objectives without hindering environment. Theleadership traits and skills needs to be evaluated. Q1. (a) Analysis of leadership theories of Richard Branson Virgin groupThere are many leadership theories stated by various researchers and philosophers allover the world decades ago and is still evolving with changing eras. These are Great man theory,Trait theory and Behavioral theory, Contingency Theory, Transactional Theory andTransformational Theory (Singh, 2008). The virgin group founder and CEO Sir Richard Branson posses traits of leadership whichis major source of success for the company. Leadership quality defines the stress and pressureone can take to fulfill a given task. Each leader has a quality or trait of himself which differsfrom others. The various theories given are evaluated several times and decisions are made ontheir basis (Bryman, 2013). No two leaders are same is a common saying which is clearlydepicted in this report. The types of leadership theories discussed are:1
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(Source:Leadership Theories And Models. 2008)Trait TheoryTrait theory of leadership refers to various capabilities and competencies of a person toperform as well as motivate their followers to achieve the best possible outcomes. The evolutionof trait theory has been in existence from great man theory which state that leaders are born withcertain skills and abilities and cannot be established by learning these traits (Leadership TheoriesAnd Models, 2008). Richard Branson, the CEO and founder of Virgin has a provocative and charismaticpersonality which made him a prosperous entrepreneurial leader. Diagnosed with dyslexia,Richard is one of the enduring entrepreneurs having more than ten thousand employees workingfor Virgin globally (Brooks, 2009). The various skills which made him an entrepreneur areopportunist, creative, fun loving, risk taker, friendly but fast moving, competitive, adventurous,workaholic and many others which distinguish him from others. His motive is simple and hebelieves in people as they are the founders of success. He treats every employee with simple2Illustration 1: Traits of Leaders
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