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Leadership of Richard Branson - CEO of Virgin Group

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Added on  2019-11-20

Leadership of Richard Branson - CEO of Virgin Group

   Added on 2019-11-20

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Running Head: LEADERSHIP OF RICHARD BRANSON1Leadership of Richard BransonNameDate
Leadership of Richard Branson - CEO of Virgin Group_1
LEADERSHIP OF RICHARD BRANSON2Executive SummarySuccessful leadership in business is one of the key aspects that the world economy needs. The leadership style determines the growth and success of business enterprises. This paper focusses on the business leadership of Richard Branson, the CEO of the Virgin Group. The paper discusses his leadership aspects; how he motivates the employees and his ability to communicatethe vision of the company. Further, the essays discusses my view on his leadership and also my prediction of his business in the period of the coming five years. Therefore, the report is important in unveiling important business leadership aspects.
Leadership of Richard Branson - CEO of Virgin Group_2
LEADERSHIP OF RICHARD BRANSON3Table of ContentsIntroduction......................................................................................................................................2Key Elements of Branson’s Leadership...........................................................................................2Unique Aspects of Branson for Managing a multi-faceted Business..............................................2Key Aspects of Branson that Motivates the Employees..................................................................3 Effectiveness of Branson’s Communication of the vision..............................................................3Determine the Fitness of Branson’s Leadership as a manager at the Virgin Group........................3My Position on Whether Branson is Global Leader........................................................................3Prediction of the Success of Branson over the coming five years...................................................3Conclusion.......................................................................................................................................3References........................................................................................................................................4
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LEADERSHIP OF RICHARD BRANSON4Introduction Richard Branson is among the great entrepreneurs of the time who have grown in the business world. Richard has made many entrepreneurial attempts, among which his main company the Virgin Group emanated. The organization operates in the airways sector running invarious countries of the world. Under the Leadership of Branson, the company has managed to be mentioned among the fast growing businesses in the world (Murphy, 2012). Therefore, the leadership of Branson has a lot for business leaders to learn.Key Elements of Branson’s LeadershipRichard Branson as one of the most successful entrepreneurs has various leadership style aspects that he has applied to attain business leadership success. One of the most important aspects of Branson’s leadership is him being the founder and the chairman of the Virgin Group business. This position has given Branson an opportunity to make primary independent decisionsthat are not influenced by any other party in the business in any way whatsoever. Also, the independence of business leadership gave him a chance to collect comments and opinions from the workers. Such kind of feedback has helped him build the business and also made the employees feel respected in their capacity (Branson, 2010b). The ability of Branson to the lead the business without the influence of other parties has enabled him to have control over the entire business. He regulates the idea implementation process through selection and managing the execution process (Blustein, 2013). Branson can set any objective and work towards achieving it at the proper speed. Therefore, this autonomy has helped him move his business to a greater level since there is no interruption nor resistance to hisviews and plans.
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