Marketing Mix Analysis of Lucozade Energy and Red Bull Energy Drink

Business

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................2
FINDINGS.......................................................................................................................................2
1. Comparison of target markets..................................................................................................2
2. Product.....................................................................................................................................3
3. Price.........................................................................................................................................3
4. Place.........................................................................................................................................4
5. Promotion.................................................................................................................................4
RECOMMENDATIONS.................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

EXECUTIVE SUMMARY
This report is a summarisation of different aspect that marketing mix possess that are
related with the two different firms namely Lucozade energy and Red Bull energy drink. Further
this project includes the summary of the aspects of marketing mix like product, price, place,
promotion, etc. that are an integral part of each and every firm that is doing its operating in the
market irrespective of the industry in which it is operating.
1