BUSINESS MANAGEMENT 8 BUSINESS MANAGEMENT
Added on 2021-05-31
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Running head:BUSINESS MANAGEMENTBusiness ManagementName of the StudentName of the AuthorAuthor note:
1BUSINESS MANAGEMENTTable of ContentsIntroduction................................................................................................................................2Brief Overview of the Scenario..................................................................................................2Part A.........................................................................................................................................3Part B..........................................................................................................................................8Part C........................................................................................................................................15Conclusion................................................................................................................................18References................................................................................................................................20
2BUSINESS MANAGEMENTIntroductionThe development of business Internationallytakes place with thetradeprocesses,direct foreign investment, of capital, advancement of technology in undevelopedcountries and migration. To get thedevelopment of global business that is sustainable, themanager of development needs to find outprocess of societies and culture adaptations withinwhich they would conduct and operate the business. With theeconomy globalization, thecultures and societiescontinue, and countries become integrated with the exchange networks,development of international business and strategic global management carries on to evolve.The manger must attain the complete knowledge of the country that they are working onsubjects like ethics, practices, and standards (Thomas and Peterson 2017). The Developmentmanager needs to understand the history, economy, laws, culture, trade patterns and businesspractices of the nation that is target. Thisinvolves at the same time a broader perceptive of thecommon challenges to any worldwideoperations that includes risk mitigation,internationalcontracts, global travel and others. The international businessdevelopment and industry establishment in the industrystrategic global management is a commercial field that isspecialized and penetrates themarkets that are existing and innovatesthe same by new commodity introduction tobusinesses,non-profit organizations, individuals and government agency.Brief Overview of the ScenarioIn the given case the Senior International Business Development Manager who hasappointed newly at Lush, a UK cosmetic retailer, who has no previous business developmentexperience outside the country.Have been joined in Lush, shehas the responsibility ofexpanding Lush’s opportunities in the market, and is planning to establish a new international
3BUSINESS MANAGEMENTresearch and development centre in Japan. This would enable Lush to develop productstargeting Japanese consumers in cooperation with Japanese universities (Mach and Baruch2015). The discussion deals with the various analyses that is to be made by her in order toestablish the business globally.Part AAs Berry (2015) has said Culture is the knowledge acquiredof thefor the processofinterpretation of the social behavior and experiences. It is vital to find out that culture helpsto acquire knowledge of the people in their ability to communicate as well as interact witheach other within the society. In the place of culture there are different thoughts and values,many businesses face a difficulty of adjusting. The evolution of culture takes place withineach of the society and its characteristics distinguish with its people. Firstly, it captures thetechniques in which the members of the society dwell upon like thefood habit, the way theydress up and lifestyle. Secondly, it represents the technique in which the individuals reacttoward each other and with other parties. Thirdly, it shows thevariety of valuesand beliefs ofmembers and the mechanism in which they perceive the meaning of lifeThe Cross-cultural management is an issue that is important and possesses a vitalimpact on the success of operations of international business. According to Karin et al. (2014)management of international business is not differentiable from the pattern of culturalbehaviors of the nations as representation of culture is in terms of shared as well as pervasivenorms, thoughts, values and symbols which would escort the regular life of different groups.In the given case the International managerneeds to choose, decide and adjust the variousbusiness strategies as per the variety of cultures of the nations (Bird and Mendenhall 2016).The strategies that were used by them previouslyfor business management was to handle
4BUSINESS MANAGEMENTworkforce that is culturally diverse, provides insufficient solution as well as this will beunable to resolve the diversity issue of cross cultural during this globalization era. As per French (2015) the concept of diversity cultural can be said to be as the“differences in race, ethnicity, language, nationality, religion, and sexual orientation arerepresented within a community. A community is said to be culturally diverse if itsresidents include members of different groups. The community can be a country, region orcity. Cultural diversity has become a hot-button issue when applied to the workplace”.In the management of the Culturally Diverse Workforce, When the SeniorInternational Business Development Manager at Lush, a UK cosmetic retailer attempts toextend its business geographically to multiple countries; there is a tendency to establish as aculturally diverse association. However, the greatest challenge which will be considered byInternational Business Development Manager at Lush at that point will mix representativesfrom various social foundations (Vertamo, 2014). At the point when representatives from atleast two different cultures connect with each other all the time, it comes about intomulticulturalism. The business extending into another country needs to change their styles ofauthority, correspondence designs as well asvarious practices to adjust with the host countrystyle that is Japan in the present case (Jiang, Gollan and Brooks 2015). At times therepresentative from the parent nation that is UK in the present case is considered as a thirdnation. These two classifications of representatives are known as expatriates, since they havea place with different nations. The business needs the combination of cultures of theserepresentatives so that more prominent profitability is guaranteed. Hindrances and Challenges to inter cultural adaptations There are various obstructions to social adjustments, some of them are Parochialism,where the worldwide operations of extending business leads to situation whose adopted
5BUSINESS MANAGEMENTframework of socializing is similar to the framework in which the company is situated. Theentirely new framework of socializing manipulates the reactions of people reactions that areincorporated (Jyoti and Kour 2015). The representatives presented on other country show apractice assortment that is constantly consistent with their nation as well as the people of thenation. Thus the perception of the key contrast among the several societies and theirparticulars might be neglected (Hauff and Richter 2015). Regardless they have a propensityto infer that the consequence of those discrepancies is insignificant. A workforce portion canbe on an average “individualistic”, which suggests that they give more worthy prominence ontheir requirements as well as wellbeing. However, individualism refers to the notion thattheir action essentially needs to be directed by the belief , ― “look out for themselvesbefore being concerned about others Ethnocentrism which is another potential hindranceto simple adjustment to another culture”. This happens when persons are persuaded in orderto trust the fact that their country circumstances to be the finest. It is such a disposition whichis popular as the basis of self-reference or ethnocentrism (Babatunde and Low 2015). In spiteof the fact that such type of reasoning is regular which interferes along with comprehending“human behavior” within dissimilar cultures as well as acquiring competence from the nearbyrepresentatives. Therefore to synchronize both the foreign as well as neighborhood context ofsocializing worldwide workforces need comprehension in the social context of nearbyconditions. However, in spite of this understanding, they must then sufficiently useful inordeto integrate the network of eagerness of the minimum two societies that are incorporated.Keeping the end goal in mind in order to anticipate adjustment measure which couldbe needed while a business moves to some other nation, it is extremely beneficial in order tocomprehend comprehend the cultural separation among two or more than two nations. It isthe amount of difference between any two social systems, and this may range from minimalto substantial. Irrespective of the social separation measures, it have a strong impact on the
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