Factors Affecting Consumer Purchase Decision in the Smartphone Market

Instructions for Capturing your
curiosity

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Various factors affected my purchase decision...........................................................................3
Channels used to interact with the brand.....................................................................................5
Preference of purchase.................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The relevance of consumer behaviour pertaining to the marketing is very important. The
smart phones in the present times has penetrated everywhere which ash resulted into increasing
the comfort level of the individuals pertaining to the everyday lives. The usage of smartphones
has proliferated at the greater pace because of things which has been eased with the usage of it.
This essay provides an insight to the various factors which resulted into affecting the consumers
purchase decisions at every step of consumer decision-making process. It expresses my
reflection of the real life experience of buying of smart phone and factors I took into
consideration in making the final decisions.
MAIN BODY
Various factors affected my purchase decision
When I was about to purchase my first new smart phone, I was very confused in regard to
which one is right and this resulted into making this purchase decision-making process a difficult
task for me. I was not sure what all features I would be requiring for meeting my requirement
and thus, I had to undergo various stages of purchase decision-making which are evaluated
below. This has supported me in identifying my actual needs, the reason for which I want to have
a smart phone.
Need recognition (awareness)
This is the first step which the need is recognised in order to purchase a product. In my
case, I recognized that nowadays things have become very easy with the help of smartphone. For
instance, instant messages, images, books can be easily shared from one phone to another, even
different forms can be easily filled out without the need of computer (Stankevich, 2017). This
has helped in easy communication as in smartphones we can download apps which help in
making life easy which is not possible in other phones. This was the problem being identified by
me which resulted into making me realize about my need for smartphone.
Search for information (research)
The next step of this is the buying decision-making process which starts by looking at the
information which will help in better understanding of the situation and identifying how this
issue will be fixed. Under this, the solution is derived about how the issue identified can be
resolved (Puspitasari and et.al., 2018). In this step, I have researched about the information in
respect to meeting with my problem and this has assisted me in identifying and understanding