Impact of Job Satisfaction and Motivation on Organizational Performance

This dissertation aims to investigate the impact of employee job satisfaction and motivation on the efficiency and performance of an organization. It explores the significance of job satisfaction and motivation in enhancing business efficiency. The study is conducted on Iceland food plc, a British supermarket chain specializing in frozen and non-frozen items.

Business Management
("Can Job Satisfaction and Motivation Impact the
Performance and Efficiency of an Organisation?")

Abstract
Main purpose of this dissertation is to investigate the impact of employee job satisfaction
and motivation on efficiency and performance of an organisation. This is a main aim behind
doing this dissertation and for accomplishing this, different activities were used by researcher in
systematic manner. literature review is a main activity that was done by gathering secondary
information from articles, books, publication research and many other sources. Literature review
helped investigator in fulfilment of research gap as well as in attaining of research aim and
objectives successfully. Research methodology was completed for exampling each methodology
in successful manner. This supported researcher in gathering as well as evaluating of accurate
data about the topic. Data analysis was done by using frequency distribution analysis as an
analytical technique. This helped researcher in analysing of quantitative data within less time and
in systematic manner. conclusion and recommendations are last part of the dissertation that was
completed by researcher through explaining information about each activity in systematic and
successful manner. Along with this, in recommendations several suggestions were provided to
the business organisation in enhancement of research title effectively.

Table of Contents
Abstract............................................................................................................................................2
Introduction......................................................................................................................................1
Overview................................................................................................................................1
Background of the company...................................................................................................1
Aims and objectives...............................................................................................................1
Research questions.................................................................................................................2
Rationale of the study.............................................................................................................2
Structure of the dissertation....................................................................................................2
Literature review..............................................................................................................................4
Methodology....................................................................................................................................9
Data analysis and discussion..........................................................................................................15
Conclusion and recommendations.................................................................................................29
REFERENCES..............................................................................................................................32

Introduction
Overview
Job satisfaction is defined as the level of happiness or contentment employees feel with
their job. Motivation is the reason for employee's actions, goals and willingness. Employee's
motivation and satisfaction is important part of the business growth and success. Motivated
employees play an essential role in attracting of larger customer base that results in improvement
of business performance. Many employers have started to identify that a happier worker is highly
motivated and also tend to perform business activities in effective manner. Therefore, job
satisfaction and motivation of employees is significant for company in enhancement of business
efficiency and performance (Clements and Kamau, 2018). For this dissertation, Iceland food plc
is a selected organisation.
Background of the company
Iceland food plc is a British supermarket chain that specialise in selling of frozen and
non-frozen items. In frozen foods, prepared meals and vegetables are covered and in non-frozen
items dry goods, dairy and meat are included. Company was founded by Sir Malcolm Walker in
1970 and headquartered in Deeside, Wales. Company has large number of employees that are
motivated. This will help business organisation in attainment of long term goals and objectives
within minimum time period and in successful manner. Company also wants to motivate their
workers and increase satisfaction towards their job (De Gieter, Hofmans and Bakker, 2018). It is
essential for an organisation in accomplishment of competitive advantages.
Aims and objectives
Research aim:
Main aim of the research is “To identify the impact of employee job satisfaction and
motivation on efficiency and performance of an organisation”. A study on Iceland food plc.
Research Objectives
 To identify the significance of employee job satisfaction on business performance of an
organisation.
 To determine the importance of motivated employees in increasing business efficiency of
Iceland food plc.
 To explore ways or techniques for motivating employees towards their job.
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 To examine the strategies through which Iceland food plc can increase satisfaction level
of employees.
Research questions
 How employee job satisfaction helps an organisation in improving of its business
performance?
 What are the major advantages of motivated employees in enhancing business efficiency
of Iceland food plc?
 What are the effective techniques or ways for motivating workers towards their job?
 What are the essential strategies through which Iceland food plc can increase satisfaction
level of employees?
Rationale of the study
Biggest reason for selecting this topic is to determine the effectiveness of job satisfaction
and motivation in improvement of business efficiency and performance. Along with this, there is
also a main reason behind conducting present investigation is to determine the issues of
dissatisfaction and demotivation among employees at workplace This research is significant at
personal and professional level. Depending on professional level, current research or topic will
help in increasing of students understanding about the importance of motivation and job
satisfaction for company. At personal level, this investigation facilitate researcher by improving
its research skills including time management, data collection, literature review, data analysis
and many other (Dubbelt, Demerouti and Rispens, 2019). All these are essential for researcher in
completing of full dissertation systematically and successfully. Therefore, current research is
extremely essential for personal and professional level.
Structure of the dissertation
This is an essential and significant part of the dissertation because it helps in identifying
of each chapter and their purpose within an investigation. All chapters along with their purpose
will be explained as below:
Introduction: This is a first part that covers number of sub-activities which are research
aim, objectives, rationale, background of the company, overview of title etc. These are
significant for investigator in conducting of second chapter which is literature review.
2

Literature review: For this chapter, secondary data will be gathered from different
sources. These sources are articles, books, journals etc. All sources are useful in collecting of
secondary information about the existing topic. Purpose of this section is identification of gap.
Research methodology: This is a main part of dissertation because it helps researcher in
collecting as well as analysing of appropriate data about the topic. For present study, primary and
secondary both sources are used for collecting data. Secondary data will be gathered for
literature review by using articles, books etc. sources. For gathering primary information,
questionnaire will be applied for collecting information from 20 managers of Iceland food plc.
Data analysis and discussion: Data analysis will be done by using frequency distribution
analysis as an analytical technique. Discussion has been completed by discussing both primary
and secondary information collected from the sources (Han and Hong, 2019).
Conclusion and recommendations: This is a last part of the dissertation that helped in
achieving of aim and objectives of the research. In conclusion, entire information about the
chapters will be covered in clear and short manner. In recommendation, some useful suggestions
will be given for improving the research title.
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Literature review
Literature review defined as a comprehensive summary of previous investigation on a
topic. It is a survey of scholarly sources or previous studies on a specific field of study. It
provides an overview or summary of current knowledge, allowing investigator to identify
applicable theories, gaps and methods in the existing research. Main purpose of literature review
is to determine the gaps in the present investigation. In previous studies, there were information
exist about the job satisfaction and motivation of employees, but there were insufficient or lack
of data regarding the significance of motivation and job satisfaction in improving efficiency and
performance of company. This is a main gap and for fulfilling this, research questions will be
followed which are described as below:
How employee job satisfaction helps an organisation in improving of its business performance?
According to the Hargadon (2018), job satisfaction is a positive response of an employees
towards their job. It is intangible and for measuring or recognising this, it is only possible by
knowing the way employees behave within the workplace. There are different benefits of job
satisfaction for an organisation. These are lowers voluntary turnover, reduce employees
Absenteeism, reduce long term HR cost, boosts employee’s productivity, increase employee
retention, contributes positive outputs towards employee referral programs, lower employee
turnover, create brand ambassadors etc. All these are major advantages of job satisfaction that
helps company in improving of business performance as well as efficiency level.
As per the view presented by Schwab (2019), there are some benefits or advantages of
employee’s job satisfaction which will be explained as below:
Employee engagement: Satisfied workers translate into engaged workers. Engagement
can be analysing through employee's roles, company, teams and community. This is a biggest
advantage of employee job satisfaction that turn to helps company in improvement of its
performance as well as efficiency successfully.
Customer satisfaction: Employee satisfaction is important part of customer relations.
Satisfied employees treat their customers as a main member that results in improved brand
image. This facilitate in increasing of customer base that turn to impact on business performance
in positive manner.
Employee Retention: Attracting top performance is important for growing of company in
national as well as international marketplace. This is the role of an organisation to provide
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rewards and benefits to their employees according to their performance. This will help company
in retaining of employees for longer time. This impact on business by improving its brand image
and performance in customer's and employee's mind.
Public acknowledgement: Satisfaction of employees assist to develop evangelists of
company. This is essential and significant for company in improving of its brand image publicly.
Therefore, above mentioned all these are important major advantages of employee's job
satisfaction that helps company in enhancement of its business efficiency and performance
successfully.
What are the major advantages of motivated employees in enhancing business efficiency of
Iceland food plc?
As per the opinion of Hosie, Sharma and Kingshot (2019), motivation is the process or
act of providing someone a reason for doing their job effectively. Motivation is important for
employees because with the help of this, they easily perform business activities successfully and
systematically. Motivated employees have a range of benefits such as levels of absenteeism, low
level of staff turnover, retention of employees, improved employee’s performance, improved
customer services, improved quality, enhanced relations between workers and management etc.
These are main benefits of motivated employees that helps an organisation by improving its
business performance. There are different benefits or advantages of motivated employees at
workplace which will be described as below:
Improved relations between management and employees: Motivated workers helps
company by improving relationship between the management and employees. This is a role of
company to motivate their workers towards their performance. This has effect on business
performance in positive manner. Employees who are highly motivated will support Iceland food
plc to improve relationship between the employees and management. As it assists by them in
increasing performance and efficiency in successful manner.
Improved worker performance: This is another benefit of motivated employees for an
organisation. Motivated workers are mainly work harder and emphasis on their daily
responsibility or work. This will assist in improving of productivity level that results are higher
performance and efficiency (Huyghebaert and et. al., 2018). Motivated workers help other
employees to perform all tasks effectively that results in higher productivity and performance.
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Enhanced quality and improved customer service: Motivated employees plays a
significant role in improving of efficiency and performance of company. Main motive of
motivated employees is deal with customers fairly and friendly. This turn to effects on
performance of Iceland food plc in positive manner. They work more effectively that helps in
improvement of quality level which turn to impact in attracting of larger base of customers
easily.
Retention of workers: This is another advantage of motivated workers at workplace.
Such type of employees also motivates other employees that results in retaining of talented
workers at workplace for longer time period. Therefore, it is important for company to motivate
their workers as per their performance. This assist business organisation in its growth and
development as well as support them in attaining of competitive advantages successfully.
Lower levels of absenteeism: Workers taking leaves for sickness or many other reasons.
Motivated employees are more likely to work in that days that is essential for the growth and
success of company. This will support company in enhancement of its performance level and
also improving efficiency level effectively.
What are the effective techniques or ways for motivating workers towards their job?
According to the Javed and Idris (2018), it is must for the management to motivate
employees towards their job so they able to complete their work on time and improve their
professional career. In this regard, different techniques and ways are existing that help the
managers at different levels to motivate the personnel at workplace. All these are defined below
in detailed manner;
Rewarding: This is one of the best technique that help in higher level of motivation. This
improves the engagement among the employees towards their job so they able to complete work
on time also gain higher level of positions or responsibilities in less period of time (Kim, Im and
Qu, 2018). This simultaneously motivate the other employees also that one gets the success on
the basis of performance so they an opportunity to build professional career through improving
their working capabilities.
Training: This is also important strategy that help in higher level of motivation among
employees. This is so because not only aid in building professional career but improves internal
personality too that further contributes in long term growth of an employee in future. This also
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brings sense of responsibility among employees that they have to focus over learning because
organisation putting their efforts and now is their turn to provide return to an organisation.
Adoption of motivation theories: This is important for an organisation to motivate their
employees at workplace because motivated workplace work towards attainment of organisational
goals and objectives in successful manner. according to the Jena, Pradhan and Panigrahy (2018),
there are different theories of motivation that will be useful for Iceland Food Limited in
increasing of motivation among their employees. These theories are Maslow – hierarchy of
needs, McClelland – Need for achievement, affiliation and power, Vroom's expectancy theory
etc. All these are essential and useful theories of motivation but according to the Iceland Food,
Maslow theory is important because it will help them in identifying of self-actualisation, self-
esteem, belongingness and love, safety and security and physiological needs of employees. This
turn to impact in increasing motivation among workforce that result in improvement of brand
image and goodwill of an organisation.
What are the essential strategies through which Iceland food plc can increase satisfaction level of
employees?
As per the opinion of Hall (2016), improving job satisfaction among employees is
important and significant for business organisation in improvement of its growth and success
effectively. There are different ways that will be essential and significant for Iceland Food
Limited in improving of job satisfaction among employees. Some essential strategies will be
explained as below:
Drive communication and transparency: This is important and essential strategy for
Iceland Food Limited in motivating of their employees towards the job. When change happens in
the working environment, dissatisfied workers are those who feel or sense they have not be had
informed. This impact on employees as well as an organisational performance in negative
manner. Therefore, proper communication about the business activities must be communicate to
the employees as it turns to impact in improving employee’s motivation.
Training and investment: This is useful for company to provide training to their all
employees about the job role, business activities and functions (Kakwezi and Nyeko, 2019). As
having appropriate knowledge about the business, employees feel more satisfied and complete
all activities within allotted time and also help company in achievement of competitive
advantages. Iceland Food Limited must invest in workforce by offering training, mentoring,
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coaching or up-skilling is established to improve their satisfaction as well as engagement with
the business.
Providence of rewards and other benefits: This is a role of company to provide rewards
and benefits to their employees according to the performance. This will increase satisfaction
among workers that result in attracting and retaining of top talent at workplace. This is also
beneficial for company in getting success from the competitors. Therefore, providence of
rewards as well as many other benefits i.e. performance appraisal, will helps in increment of
satisfaction among employees towards their job.
Therefore, all these are effective strategies for Iceland Food Limited in improvement of
employee’s job satisfaction at workplace.
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Methodology
Methodology is the specific techniques and methods that is used by researcher for
identifying, selecting, collecting and analysing information regarding a topic. This is a
significant part of dissertation because it helps investigator in gathering and evaluating of useful
information about a topic. This section includes different types of methodologies that are
essential for investigator in achieving of aim and objectives of the dissertation. There are some
useful methodologies that will be explained as below:
Research design: This refers to the process of determining the research problem. There
are different types of research design i.e. experimental, exploratory and descriptive. All are
effective but within a current study, descriptive design is more valuable for the reason that, it
assists in collecting and analysing quantitative data with the help of questionnaire. This turn to
impact in accomplishment of dissertation aim and objectives successfully. Along with this, by
using descriptive design, researcher can easily have obtained statistical information and also
analysis that information, which can be made to gather desired outcomes. Therefore, according
to the present study, descriptive design is more valuable and useful (Kotzé, 2018). This will be
effective for researcher in accomplishing of dissertation aim and objectives in successful manner.
Research methods: This is important for researcher to select useful method of research.
There are two methods which are qualitative and quantitative. These are essential but in
accordance to the existing topic, quantitative research method is useful as it enable researcher in
gathering of numerical information that result in gaining of valid outcomes within minimum time
period. On the other side, qualitative research is another method that is not more effective
according to the topic because it takes maximum time in gathering of data from interview.
Therefore, quantitative method is valuable for present study in achieving of all objectives
successfully (Wen, Gu and Wen, 2019).
Research Approach: This is the process that will be followed by investigator for
evaluating information about the topic. There are two approaches that are valuable in data
collection and data analysis i.e. deductive and inductive. Both are main approaches, but for
analysing information about the impact of employee job satisfaction and motivation on
efficiency and performance of an organisation, deductive approach is more essential and
significant for investigator (Lu, Zhao and While, 2019). Main reason behind section of deductive
approach as it helps researcher to evaluate numerical data gathered from questionnaire. This is
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essential approach for investigator in getting of valid as well as reliable outcomes within
minimum time and in effective manner. On the other side, inductive approach is not a valuable
approach for the present study as it needed qualitative data in data analysis that turn to take
maximum sources and also time. Thus, deductive approach is valuable and important for
investigator in attainment of each objective of the dissertation in successful manner
Research Philosophy: This is essential part that introduces to the procedure of collecting
as well as evaluating data about the specific field of study. This methodology has two important
types i.e. positivism and interpretivisim. These are main types of research philosophies that are
effective in data collection and data analysis. According to the existing topic or research,
positivism philosophy is useful for researcher because it supports them to collect and evaluate
data in quantitative manner and within minimum period of time (Mérida‐López and et. al., 2019).
Biggest reason behind selection of positivism philosophy is to helps in attaining of quantitative
results by saving their time as well as cost. On the other hand, interpretivisim philosophy is
another type that is not valuable in accordance to the existing topic because it consumes
maximum time and also not provides a valid outcome.
Time Horizon: This methodology helps in identifying the importance of time within a
dissertation. There are two important approaches of time horizon i.e. longitudinal and cross-
sectional. These are main approaches that supports in completion of dissertation. In order to
completed dissertation about the impact of employee job satisfaction and motivation on
efficiency and performance of an organisation, cross-sectional approach of time horizon is
important and essential (Singh and Singh, 2019). As it assists in completing of entire activity of
dissertation in given time period that turn to impact in achievement of objectives of the
dissertation in successful and essential manner. Another reason for selection of cross-section
approach as it is based on actual situation and support in completing dissertation within
minimum period of time. Longitudinal approach is not effective and useful according to the
current project because it takes maximum time in its completion and also not facilitate in
acquiring of valid outcomes.
Data collection: This is an essential and significant part of methodology because it helps
in gathering of information regarding the topic. There are two effective sources of collecting data
such as primary and secondary (Mohammad and et. al., 2018). In order to gather primary
information, questionnaire will be applied because it facilitate in collecting of reliable and valid
10

data without taking additional time and cost. In case of secondary data, there are numerous
sources, which are articles, journals, publication research, magazines, books etc. All these are
useful and essential sources of data collection that will be applied for gathering primary and
secondary information easily.
Sampling: This introduces to the systematic process of selecting sample size out of total
population. There are two essential and significant techniques of selecting sample are known as
non-probability and probability. Both techniques of sample selection are essential but according
to the existing topic, probability sampling will be used. Main reason behind using probability
sampling is, it enables investigator to select larger sample in minimum time period. Therefore,
by using probability sampling 20 managers of Iceland food plc will be selected. Main reason
regarding selecting employees as they have appropriate knowledge about the business.
Probability sampling is useful because it not requires maximum time and also helps in selecting
of larger sample. Non-probability is another type of sampling that is not useful for investigator
because it not assists in selecting of larger sample base in minimum time duration (Otterbring
and et. al., 2018).
Data analysis: This is the process that enable researcher in analysing of data collected
through qualitative or quantitative method. In this study, data will be collected questionnaire that
is a method of quantitative research. So as to evaluate quantitative information, frequency
distribution analysis is an effective and valuable technique. It is an analytical technique that
assist in analysing or data in form of quantitative within minimum time and in successful
manner. In this technique, researcher become able in making of frequency table that turn to
facilitate them in analysing of quantitative data easily and within in limited time.
Ethical issues: This is significant for investigator to follow ethics within a current
investigation. There are numerous principles of ethics within research that will be beneficial for
investigator in completing full dissertation ethically and also in systematic manner. Some useful
principles of research ethics are beneficence, autonomy, nonmaleficence, justice, fidelity,
veracity and integrity (Shin and Grant, 2019). These are main principles of research ethics that
are beneficial and important for investigator in completing each activities of tasks of the
dissertation in systematic and ethical manner.
Reliability and validity of the study: This is important for researcher to identify the
validity and reliability of the data. Questionnaire is an essential technique of data collection that
11

will be beneficial in recognising the reliability and validity of data. Questionnaire helps
investigator in collecting of quantitative that turn to assist in getting of reliable and valid
outcomes within minimum time and effective manner.
Limitations: This is a main part of dissertation because it helps in identifying of limitations
of the project that impact on investigator while conducting full project in systematic manner.
There are various limitations that may be facing by investigator while conducting present
dissertation. These are improper time provided for dissertation completion, lack of resources,
ethical issues and many other (Ogbonnaya and Valizade, 2018). All these are major limitations
that will have negative effect on the performance of researcher. In order to overcome these
limitations, there are some ways that would be using by researcher. Gantt chart is essential in
reducing the time limitation that will be applied by researcher. Along with this, all principles of
research ethics will be following for reducing the ethical issues. Therefore, all these are
important ways for overcoming all limitations in systematic manner.
Research instruments: There are various instruments that will be essential and significant
for investigator in gathering of information about the specific field of study. These instruments
are interview, questionnaire, observation, focus group, modelling and so on. All are effective but
for collecting information about the impact of employee job satisfaction and motivation on
efficiency and performance of an organisation, questionnaire is a useful instrument because it
assists investigator in gathering of primary and quantitative data within minimum time period
(Zhang, Cao and Wang, 2018). Questionnaire of the current dissertation will be shown as below:
Questionnaire
Q1) Are you aware about the importance of job satisfaction and motivation within a workplace?
a) Yes
b) No
Q2) According to you, why job satisfaction among employees is important at workplace of
Iceland Food Limited?
a) Customer satisfaction
b) Public acknowledgement
c) Improved Employee engagement
Q3) What are the significance of employee’s motivation for Iceland Food Limited?
a) Improved relations between management and employees
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b) Improved worker performance
c) Retention of workers
d) Enhanced quality and improved customer service
Q4) Does Motivated and satisfied employees at workplace help Iceland Food Limited in
increasing of its business efficiency?
a) Yes
b) No
Q5) Is it important for Iceland Food Limited to motivate and satisfy employees towards their
job?
a) Strongly agree
b) Agree
c) Disagree
d) Strongly Disagree
Q6) According to you, what are the effective techniques of motivation that will help Iceland
Food Limited in increasing of motivation level among employees?
a) Rewarding
b) Training
c) Adoption of motivation theories
Q7) What are the effective ways that would be important for Iceland Food Limited in increasing
of employee’s job satisfaction?
a) Drive communication and transparency
b) Training and investment
c) Providence of rewards and other benefits
Q8) Does, motivation and satisfaction among employees facilitated Iceland Food Limited in
attainment of competitive advantages?
a) Yes
b) No
c) Can’t say
Q9) According to you, what are the challenges faced by Iceland Food Limited because of having
demotivated and dissatisfied employees at workplace?
a) Lower level of engagement
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b) Poor communication
c) Diminished Productivity
Q10) What are the useful ways that would be used by Iceland Food Limited in reduction off
above mentioned all challenges?
a) Increased job satisfaction and motivation
b) Adoption of flat communication
c) Implementation of technologies
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Data analysis and discussion
Data analysis introduces to the effective procedure of evaluating data in form of qualitative
or quantitative. In present investigation, quantitative data was collected and for evaluating that
data or information, there will be use of analytical technique i.e. frequency distribution analysis.
This technique will be essential in analysing of quantitative information through making of
frequency table and graphs by using Ms-Excel (Wood and Ogbonnaya, 2018). Therefore,
frequency distribution is useful technique of analysing quantitative data within less period of
time and also in effective manner. Frequency distribution table of present study will be shown as
below:
Q1) Are you aware about the importance of job satisfaction and motivation
within a workplace?
Frequency
a) Yes 19
b) No 1
Q2) According to you, why job satisfaction among employees is important
at workplace of Iceland Food Limited?
Frequency
a) Customer satisfaction 7
b) Public acknowledgement 6
c) Improved Employee engagement 7
Q3) What are the significance of employee’s motivation for Iceland Food
Limited?
Frequency
a) Improved relations between management and employees 8
b) Improved worker performance 6
c) Retention of workers 6
Q4) Does Motivated and satisfied employees at workplace help Iceland
Food Limited in increasing of its business efficiency?
Frequency
a) Yes 15
b) No 5
Q5) Is it important for Iceland Food Limited to motivate and satisfy
employees towards their job?
Frequency
a) Strongly agree 8
15

b) Agree 10
c) Disagree 1
d) Strongly Disagree 1
Q6) According to you, what are the effective techniques of motivation that
will help Iceland Food Limited in increasing of motivation level among
employees?
Frequency
a) Rewarding 6
b) Training 7
c) Adoption of motivation theories 7
Q7) What are the effective ways that would be important for Iceland Food
Limited in increasing of employee’s job satisfaction?
Frequency
a) Drive communication and transparency 8
b) Training and investment 6
c) Providence of rewards and other benefits 6
Q8) Does, motivation and satisfaction among employees facilitated Iceland
Food Limited in attainment of competitive advantages?
Frequency
a) Yes 15
b) No 3
c) Can’t say 2
Q9) According to you, what are the challenges faced by Iceland Food
Limited because of having demotivated and dissatisfied employees at
workplace?
Frequency
a) Lower level of engagement 6
b) Poor communication 6
c) Diminished Productivity 8
Q10) What are the useful ways that would be used by Iceland Food
Limited in reduction off above mentioned all challenges?
Frequency
a) Increased job satisfaction and motivation 6
b) Adoption of flat communication 6
c) Implementation of technologies 8
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Question 1: Awareness about the importance of job satisfaction and motivation within a
workplace
Q1) Are you aware about the importance of job satisfaction and motivation
within a workplace?
Frequency
a) Yes 19
b) No 1
Interpretation: From the above mentioned graph or information, it has been interpreted
that majority of participants had accurate understanding regarding the significance of motivation
and satisfaction among employees at workplace. 19 out of 20 managers of Iceland Food Limited
had proper understanding about the same, whereas remaining 1 respondent not had accurate
information regarding the same concept. Therefore, awareness about the job satisfaction and
motivation has important at workplace of an organisation.
Question 2: Job satisfaction among employees is important at workplace of Iceland Food
Limited
Q2) According to you, why job satisfaction among employees is important
at workplace of Iceland Food Limited?
Frequency
a) Customer satisfaction 7
b) Public acknowledgement 6
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c) Improved Employee engagement 7
Interpretation: It has been concluded from the above mentioned graph or table that job
satisfaction among workforce is essential within the working environment of Iceland Food
Limited. 7 out of 20 managers had idea as it helps company in increasing of customer
satisfaction. As motivated and satisfied employees played important role in providing quality
products and also solving their quires effectively. This turn to impact in improvement of
customer satisfaction level. 6 participants had knowledge as satisfied and motivated employees
assist in increasing brand awareness among customers and in marketplace. Remaining 7
participants had idea as satisfaction and motivation among workers helps in improving employee
engagement that turn to impact in improvement of performance and productivity level of Iceland
Food Limited.
Question 3: Significance of employee’s motivation for Iceland Food Limited
Q3) What are the significance of employee’s motivation for Iceland Food
Limited?
Frequency
a) Improved relations between management and employees 8
b) Improved worker performance 6
c) Retention of workers 6
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Interpretation: It has been determined from the above mentioned table that motivation is
significant for Iceland Food Limited. 8 out of 20 respondents had idea as motivation among
workers supported by improving relations between employees and management as motivated
worker communicate politely or respectfully. 6 participants had view as motivation within the
workplace helped by improving worker’s performance because motivated workforce played all
activities effectively. Remaining 6 respondents had idea as motivated workers also increase
motivation among other workers that turn to impact in retaining of talented employees for longer
time period. Therefore, motivation among workers are important and helps an organisation in
improvement of its performance level in positive manner.
Question 4: Motivated and satisfied employees at workplace help Iceland Food Limited in
increasing of its business efficiency
Q4) Does Motivated and satisfied employees at workplace help Iceland
Food Limited in increasing of its business efficiency?
Frequency
a) Yes 15
b) No 5
19

Interpretation: It has been determined from the above mentioned data that satisfied and
motivated workers helped Iceland Food Limited by increasing their efficacy level. For this
statement 15 out of 20 participants said yes because they had idea as motivation and satisfaction
in the workplace facilitated company improving its productivity, performance and also effect on
their brand image in positive manner. Remaining 5 respondents said no because they not had any
idea about the same concept.
Question 5: Effectiveness of motivate and satisfy employees at workplace
Q5) Is it important for Iceland Food Limited to motivate and satisfy
employees towards their job?
Frequency
a) Strongly agree 8
b) Agree 10
c) Disagree 1
d) Strongly Disagree 1
20

Interpretation: From the above mentioned information or table, it has been determined that
motivation and satisfaction of employees is important for Iceland Food Limited because it help
them in reduction of high employee turnover, improvement of brand image, increasing of sales,
increasing if customer base etc. For this statement, 8 respondents are strongly agreed because
they said as motivated and satisfied workers contribute their full efforts that result in
improvement brand image. 10 managers of the Iceland Food Limited are agreed and had opinion
as motivation and satisfaction among workers helped in improvement of productivity and
performance level. 1 respondent is disagreed and remaining 1 is strongly disagreed because they
not had idea about the same.
Question 6: Effective techniques of motivation that will help Iceland Food Limited in
increasing of motivation level among employees
Q6) According to you, what are the effective techniques of motivation that
will help Iceland Food Limited in increasing of motivation level among
employees?
Frequency
a) Rewarding 6
b) Training 7
c) Adoption of motivation theories 7
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Interpretation: From the above mentioned data, it has been determined that, there are number of
effective techniques that are essential for Iceland Food Limited in increasing of employee’s
motivation at workplace. 6 respondents had idea as rewarding is essential strategy because it
increases motivation that turn to impact in retaining of knowledgeable worker at workplace. 7
respondents had knowledge as training is important because it increase skills and understanding
about the business among employees that result in higher motivation. Remaining 7 participants
had idea as adoption of motivational theories i.e. Maslow – hierarchy of needs, affiliation and
power, McClelland – Need for achievement, Vroom's expectancy theory and many other. All
these are essential and significant in increasing of motivation level among all workers.
Question 7: Ways for increasing of employee’s job satisfaction
Q7) What are the effective ways that would be important for Iceland Food
Limited in increasing of employee’s job satisfaction?
Frequency
a) Drive communication and transparency 8
b) Training and investment 6
c) Providence of rewards and other benefits 6
22

Interpretation: This is the role of Iceland Food to increase satisfaction among their employees.
There are different techniques or strategies that are essential for company in increment of
employee’s satisfaction at workplace. 8 respondents had opinion as drive communication and
transparency is essential way because it helps in communicating of all information about the
likes and dislikes of workers to the higher authority that turn to impact in increasing employee’s
satisfaction. 6 respondents had opinion as training and investment is a main technique because
investment in providing training, coaching, ongoing learning etc. This will be essential and
beneficial in improvement of employee’s satisfaction towards the job. Remaining 6 respondents
had idea as providence of rewards and benefits is important in increasing satisfaction among
employees. This helped company in accomplishment of long term goals and advantages within
minimum time period and in successful manner.
Question 8: Motivation and satisfaction among employees facilitated in attainment of
competitive advantages
Q8) Does, motivation and satisfaction among employees facilitated Iceland
Food Limited in attainment of competitive advantages?
Frequency
a) Yes 15
b) No 3
c) Can’t say 2
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Interpretation: It has been determined from the above mentioned graph that employee’s
motivation and satisfaction is significant for an organisation in accomplishment of competitive
advantages successfully and effectively. Motivated and satisfied employees are able in dealing
with customers and competitors that result in accomplishment of competitive benefits. For this
statement, 15 are said yes, 3 are no and remaining 2 are can’t said about the same.
Question 9: Challenges faced by Iceland Food Limited because of having demotivated and
dissatisfied employees at workplace
Q9) According to you, what are the challenges faced by Iceland Food
Limited because of having demotivated and dissatisfied employees at
workplace?
Frequency
a) Lower level of engagement 6
b) Poor communication 6
c) Diminished Productivity 8
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Interpretation: There are different challenges faced by Iceland Food Limited due to having
dissatisfied and demotivated employees in the workplace. 6 managers had idea as lower level of
engagement in business activities and decisions is a main issue that impact in reduction of
productivity. Other 6 participants had view as poor communication is a main challenge because
demotivated as well as dissatisfied employees not communicate in proper manner that turn o
impact by increasing conflict or misunderstanding among workers. Remaining 8 respondents had
opinion as diminished productivity is a biggest challenge of having demotivated and dissatisfied
workers in the workplace because they not played in systematic and accurate manner. therefore,
all these are major challenges that have negative impact on business performance and brand
image of Iceland Food Limited in marketplace and in customer mind. Thus, it is essential for
company to motivate and satisfied their employees towards their job.
Question 10: Useful ways that would be used by Iceland Food Limited in reduction off above
mentioned all challenges
Q10) What are the useful ways that would be used by Iceland Food
Limited in reduction off above mentioned all challenges?
Frequency
a) Increased job satisfaction and motivation 6
b) Adoption of flat communication 6
c) Implementation of technologies 8
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Interpretation: From the above mentioned graph, it has been interpreted that there are
different ways that are essential in prevention of the issue related to the demotivated and
dissatisfied employees at workplace. 6 out of 20 respondents had opinion as increased motivation
and satisfaction towards the job among employees is major way because it facilitates an
organisation by reducing the issue of demotivation and dissatisfaction. 6 participants had opinion
adoption of flat communication is an effective way because in this each employee has right to
communicate their feelings regarding the job. Rest of the 8 participants had knowledge as
implementation of technology is one of the essential way of reducing the issue of dissatisfaction
and demotivation.
Discussion on the basis of secondary data
Employee job satisfaction helps an organisation in improving of its business performance
It has been determined from the above mentioned secondary information that job
satisfaction refers to the situation where an employee is satisfied with their work and the
organisation. It is an emotional satisfaction and it can be measured by observing an employee's
work and attitude towards the work (Shafique and et. al., 2018). Positive attitude of the
employees towards the work shows the satisfaction whereas their negative attitude for their work
shows the dissatisfaction. An organisation also improves its performance when their employees
are satisfied. Some of the benefits are reduction in cost of hiring, more productivity, reduction in
employee turnover, enhancement in employee's productivity. When workers find satisfaction in
their work it ultimately increases the productivity of the organization because people work more
26

effectively and efficiently. Satisfied employees develop more engagement in the business, they
are more clear with their roles and responsibilities. Satisfied employees treat their customers
more energetically which improves the image of the brand and helps in attracting more
customers. When employee feels satisfied then he takes the decision of continue their work in the
same organisation which helps in increasing of business performance by employee retention.
Major advantages of motivated employees in enhancing business efficiency of Iceland food
plc
From the above mentioned information gathered for literature review, it has been
determined that motivation is the process through which employees have given reasons, goals to
do their work without getting tired. It is necessary to motivate employees time to time to make
them work more effectively and efficiently. When employee feel motivated they work more
smartly and hardly to achieve the targets and goals of the company or organisation. When the
workforce is motivated the level of absenteeism of workers is minimised, the turnover of
workers is also reduced, performance of the workers is maximised, improvement in providing
service to the customers, helps in maximising retention of employees (Qing and et. al., 2019).
These are the advantages that an organisation uses to increase and improve the performance of
the business. Motivation helps in improving the relation between the employees and
management. They are motivated by providing direct communication with the management
which motivates the employees that they can develop direct relation with the management of the
organisation. Iceland food plc also focuses on developing relation of employee with the
management because it motivates the employees to improve the performance of the company.
Motivated employees of Iceland food plc are always motivated to improve their performance by
working harder on their assigned duty and responsibility. Motivated employees improve the
quality and customer service of the company because they deal with the customers in a friendlier
manner and can develop positive relationship of customers with the company.
Effective techniques or ways for motivating workers towards their job
According to the data collected from books, articles etc. sources, it has been discussed
that motivation is the process that is must for the management because it keeps employees
working hard for the company. So for the completion of work on time it is necessary to motivate
employees regularly. So there are various techniques and methods that are used by the
management to motivate their employees. Managers at different levels use different techniques
27

to motivate their personnel in the organisation. One of the most common techniques of
motivating personnel is giving rewards. The basic aim of the worker while doing the work is to
get rewarded for the work done by them and when they get the desired roles and responsibilities
they feel motivated to work more hard for the company. Through this company achieve their
goals with the achievement of personnel's goal or objectives (Dugan and et. al., 2019). The
second technique is training for the workforce, when employee is provided with the required
knowledge and skills they feel motivated to do the work because it helps in building confidence
among the employees. So by providing training time to time organization can continuously
motivate their employees. The third technique used to motivate employee is recognition,
employees complete their task or assigned duty effectively and efficiently so that they can get
appreciation for their work done. They expect from the employer to appreciate and give
recognition for their work and when they get recognition in front of other employees they feel
motivated to work more for the achievement of goals of the organisation. There are also some
motivational theories that are used by companies to motivate their workforce for the work, some
of them are Maslow's theory, McClelland theory, Vroom's theory. These all theories focus on
how an individual needs and requirements can be used to motivate employees for the fulfilment
of the goals and objectives. For Iceland Food, Maslow's theory is considered to find out
physiological needs, self-actualization and esteem needs of the workers. And then after the
identification of needs of the employees, organisation can motivate their employees to fulfil their
needs and requirements.
Essential strategies through which Iceland food plc can increase satisfaction level of
employees
From the above collected data for literature review, it has been summarised that increasing
job satisfaction among the workforce of the organisation is very important for the growth,
success and achievement of the goals and objectives of the organisation. There are many
strategies that are used by many organisations to increase the job satisfaction among employees.
Iceland food limited can use different strategies to increase job satisfaction among the workforce
of organisation (De Clercq and et. al., 2018). The first one is by clear communication between
the employees of the different levels. So when there is any change occurs in the environment of
the organisation then it should be communicated to all the employees. Proper and transparent
communication with the employees motivate them to do their work and increase satisfaction for
28

their job. The second strategy for Iceland food is investment in training programmes. When
employee gets the training for their respective roles and responsibilities they feel confident and
motivated to their work on time. Organisation can also gain competitive advantage by investing
in trainings of the employees because it can them more efficient and effective than the
competitor's workforce. It is basically monitoring, guiding and mentoring the skills of the
employees. The third strategy can be providing benefits to the customers like timely increments,
proper incentives or bonuses, other perks etc. this will definitely boost the confidence and
satisfaction in the employees.
Conclusion and recommendations
Conclusion
From the above mentioned information, it has been concluded that, most of the
respondents had knowledge as job motivation and satisfaction at workplace is important for
company as well as workforce. There are certain benefits of motivation and satisfaction at
workplace such as higher customer satisfaction, improved worker’s performance and higher
employee retention. These are important for an organisation in improvement of its growth and
success at national and also international level. Along with this, there are different techniques
used by business organisation for motivating their employees at workplace. These are training,
rewarding and adoption of motivation theories. There are also some effective ways used for
increasing job satisfaction of workers. These are drive communication and transparency, training
and investment, providence of rewards etc. Along with this, motivation and satisfaction is
important within a workplace for an organisation in accomplishment of long term goals and
objectives.
Recommendations
The Employees are most important assets for company where they highly contributed for
approaching better or positive way of outcomes in which company mainly appreciate for mainly
increasing performance get to attain high level of benchmark for long term sustainability in
current workplace. Within perspective of Iceland food plc, the employee satisfaction in which
level of happiness or sense of appreciation for get satisfied from management and higher
authorities that helps to prevents more positive working environment company successfully.
There are many ways towards for attaining employee engagement, training and development and
other managerial activities that helps to get participate through employees and they majorly
29

contribute for approaching more advancement that positive outcomes. Hereby recommendation
that allows to get understand for better positive attainment to get accomplish positive way for
positive outcomes;
 Job satisfaction can prevail to productivity that helps to employees for approaching
motivates that integrate to motivate for better workplace. Productivity was mapping
through asking individuals towards perform for 10-15 minutes.
 Employee Engagement and training and development as well as other managerial
activities are managerial activities plays an important for getting more positive outcomes
for better accomplish productivity in better employee negotiate effective communication
between supervisor management and employees where it importance that encourage to
get earn respect and trust.
 Positive working environment that must require for create staff retention as well as
providing rewards management that enables for getting motivates that enables through
supervisor that sense for outcomes for fun outside daily for constant where encourage
treatment for gaining respect and trust.
 Training and Development that enables to get rid for positive outcomes through
improvising skills and knowledge which is having role in workplace to get overall task
attainment that prevent to get high expected performance for provides high terms of
valuable profitability that enhance to get actively participate towards further outcomes
get attained all expected outcomes in effective manner. As the job related information
that allows to making working environment more productive motive working aspects
values.
In above to get accompanied for Iceland Food plc where their staff performance is
recognised through accuracy for attaining benchmark or gaining expected towards more urgency
that required to get accomplished objectives for deliverables for services to gain competitive
advantages. Therefore, in above recommendation that making effectively together that allows for
must implemented for further growth to secure most positive gain productive outcomes towards
attaining better alternatives to get positive outcomes as well as efficiency that performance
needed to get improvising for positive alignment of targets get accomplished in effective manner.
Furthermore, employee related activities is highly related for gaining positive term of getting
better outcomes for attain better way of employee job satisfaction in effective manner
30

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