Business Model Analysis of Pure Ponics

The assignment provided is an analysis of the business model canvas for Pure Ponics, a sustainable farming startup. The report identifies key partners such as Deakin University, Elk Creative, New Alchemy Institute, and Pure Acquaponics. It also highlights the company's value propositions, customer segments, revenue streams, and cost structure. The analysis provides insights into how Pure Ponics utilizes resources effectively to produce quality products while maintaining loyalty and trust with customers.

Running head: THINKING BIG IN MANAGEMENT
Report on the business management of Pure Ponics
Name of the student:
Name of the university:
Author note:

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THINKING BIG IN MANAGEMENT
Figure: Business model canvas for Pure Ponics
(Source: Pureponics.com.au, 2018)
Key relationships between the building blocks of the business model canvas
Effective and judicious utilization of the resources help Pure Ponics to manufacture
quality products. Keeping in mind the health issues of the customers, while producing the
resources is an indication towards the generation of loyalty, trust and dependence among the
customers towards the brand. Partnership with the Deakin University helps in testing the quality
of the produced fruits, vegetables and fish (Pureponics.com.au, 2018). This is one of the good
sustainable farming practices adopted by the startup.
Using social media marketing helps the startup company to add to the stock of customers.
Exercising marketing mix enables the personnel to identify the target audience. The tactics
adopted for this identification is the fixed price. This pricing method deprives the middle class
customers from possessing quality and branded products. Informing the customers about the
recent trends enhances the stability in the relationship between the personnel and the customers.
Key
partners:
Deakin
University
Elk creative
New
Alchemy
Institute
Pure
Acquaponics
Key activities:
Sustainable
farming; lab
experiments;
quality tests
Key resources:
skilled and
qualified workers;
modern
agricultural tools;
quality control
equipments
Value
propositions:
Zero waste
policy
Not using any
chemicals
Thorough
cleaning and
experiments to
check the
presence of
bacteria,
Customer
relationship:
Facebook,
Twitter,
Instagram
Channels:
Social media,
TV, radio,
newspaper,
leaflets,
pamphlets
Customer segment:
 Older people
who need to take
protein enriched
foods
 25-35 years of
people who need
to maintain fat
free diet
 Teenagers, who
need healthy
food in their
developing stage
Cost structure: variable and premium pricing methods,
which helps the personnel to gain awareness regarding
the purchasing power of the customers
Revenue stream: offers, schemes and
discounts on purchase of fresh fruits,
vegetables and fish

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THINKING BIG IN MANAGEMENT
Along with this, the means of radio, television and newspaper are the channels through which the
personnel engage with the customers (Pureponics.com.au, 2018).

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THINKING BIG IN MANAGEMENT
References
Pureponics.com.au (2018), We are about what you eat, Retrieved 16th March 2018 from
https://www.pureponics.com.au/