Assignment on Business Management for Disney

Added on - 21 Apr 2020

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Running head: BUSINESS MANAGEMENT FOR DISNEYBUSINESS MANAGEMENT FOR DISNEYName of the Student:Name of the University:Author Note:
BUSINESS MANAGEMENT FOR DISNEY1Executive SummaryWalt Disney Company is one of the most popular and best known entertainment organisations onthe planet. The company was established by Walt Disney in 1928, with the creation of MickeyMouse. Since then, the company has evolved much bigger and has countless characters under itscopyright today. However, recent market conditions have shown that the company has beensuffering. The last CEO of the company did help the orgnaisation in many ways, but has alsocontributed to a lot of problems and issues. The following paper looks into the problems, tryingto find the root causes of the problems faced by the company and also contains views and ideasof the new CEO regarding what strategies can be adopted so that Disney can once again find itspath and regain its golden, now lost, status in the world.
BUSINESS MANAGEMENT FOR DISNEY2Table of ContentsIntroduction......................................................................................................................................3Current situation of the company....................................................................................................3Thoughts to resolve the issues.........................................................................................................4Strategies..........................................................................................................................................5The question of expansion or retrench.............................................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10
BUSINESS MANAGEMENT FOR DISNEY3IntroductionThe Walt Disney Company is one of the most well-known brands in the world that has anumber of businesses under its conglomerate umbrella. It was established by Walt Disney in1923 in California. Over the years Disney has created some of the most iconic characters everand has enjoyed huge popularity across the globe, encompassing every age group (Fiascone &Christensen, 2014). However, during the course pf their operations Disney has also facedcriticism over poor script writing, low quality production and animation qualities. Poor actingskills have always been a cause for headache of the company’s films. Disney has acquired othericonic companies in recent years with hopes to expand their business and overcome the problemsthey had been facing. Marvel Entertainment and Lucasfilm were two of the biggest addition tothe conglomerate that gave the company hopes to make a comeback from the slump that hit thecompany. The following paper is set to look into the matters that are pestering Disney and try togive a feasible solution that would be beneficial to the company’s current condition and help thecompany out of the unfortunate circumstances as soon as possible (Baxter, 2016).Current situation of the companyDisney is one of the biggest and most profitable organisations on the planet. But thebiggest problem for the company that has been ailing the business of Disney is the fact that thecompany has become stagnant and has not evolved. The company has been called to become“too old”: brand fatigue has set in. the characters of the company are legendary but they were allcreated far long back. Most of the sales of the company still comes from either Mickey Mouseand Winnie the Pooh, the later character being created in 1961 and the former in 1928(Gonneville, 2013). Not being able to provide the fans with new characters and stories haveheavily affected the company’s business. To overcome this, Disney paired up with Pixar Studios,
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