SEO Presentation for Desklib

This presentation provides an overview of the importance of SEO for Desklib, an online library for study material. It discusses the industry analysis, competitor analysis, market research, targeting strategy, positioning strategy, product strategy, pricing strategy, distribution strategy, promotion strategy, manpower plan, business sustainability, and financial projections for Desklib. The presentation also highlights the potential opportunities and challenges for Desklib in the organic farming sector of Malaysia.

Business management
Hills Organic farm

Introduction
• Effectiveness of the planning process is important to ensure
the long term viability.
• Entrepreneurship ideas should also be innovative enough in
order to gain competitive advantages.
• Organic farming sector of Malaysia will be targeted and the
new venture will be Hills Organic Farm.

Industry analysis
• Organic food industry in Malaysia is still in their nascent stage.
• More than 60 percent of the demand of organic food is met
by importing.
• Competitive pricing of Hills Organic Farm can help in gaining
competitive advantages by the means of cost leadership.
• Total valuation of the organic farming industry of Malaysia is
worth of RM 800 million.

Political factors  Malaysia is having stable political environment with low risks of political instability
 Business friendly political regimes.
 Favorable diplomatic relations with other major economies
Economical factors  Malaysia is one of the most developed economies in the South East Asian regions.
 Market potentiality is increasing
 However, entry of new competitors due to globalization will pose challenge for Hills
Organic Farm.
Social factors  Social globalization is high in Malaysia.
 Customer preference towards the newer and
Technological factors  Being a developed economy, Malaysia is having improved technological infrastructure.
 However, the organic farming sector of Malaysia is not developed and will be challenging
for Hills Organic Farm.
Environmental factors  Malaysia is following stringent regulations regarding environmental protection.
 Hills Organic Farm will face low challenges for having organic approach.
Legal factors  It is important for Hills Organic Farm to follow the legal elements in relation to the
employee management and customer factors.
 Amendments in the legal state will pose challenges for Hills Organic Farm.

Strengths  Hills Organic Farm will be the first domestic producer of organic food
products.
 Cost advantage of Hills Organic Farm over their competitors.
Weaknesses  Being a new entrant, Hills Organic Farm is having lack of expertise in the
market.
 Lack of brand value and identity compared to their competitors.
Opportunities  Increase in the preference for the organic products.
 Opportunity to tap the other neighboring countries.
Threats  Emergence of new competitors.
 Emergence of economic recession.

Competitor analysis
• Some of the major competitors for Hills Organic Farm are
Zenxin Organic Park, TM farms and Titi eco farm resorts.
• The major advantage of them is the brand value and market
presence.
• The economies of scale will also be limited for Hills Organic
Farm due to the high investment involved.

Market research and analysis
• Market segmentation
• Customers aged between 25 and 55 will be targeted.
• On the other hand, customers at the age above 50 will also
prefer the healthy alternatives.
• In the later stage, middle income segment will also be
targeted

Cont.
• In terms of the geographic segmentation, tier I and II cities of
Malaysia will be targeted.
• Tier II cities will also pose higher level of opportunities
• Customers seeking organic products at more competitive
price will be targeted.
• Loyal customer segment will be more targeted.

Targeting strategy
• Cost leadership strategy will be the most effective for Hills
Organic Farm.
• With the help of the cost leadership strategy, they will be able
to attract the larger sections.
• They should also follow the product and service
differentiation strategy.
• It is recommended that the differentiations should be on the
basis of products.

Positioning strategy
• Hills Organic Farm should position their products based on the
price and customer benefits.
• Positioning on the basis of customer benefits will also be
beneficial for Hills Organic Farm.
• This will ensure that distinctiveness for Hills Organic Farm will
be more compared to their competitors.

Product strategy
• Core product level to be offered by Hills Organic Farm is the
nutritional benefits of fruits and vegetables.
• The added benefits to be gained by the customers should get
included as augmented products.
• Market adaptable approach should be followed in offering the
products.
• Initiation of the market adaptable approach will enable them
in offering the products according to the local taste and
preference pattern.

Pricing strategy
• Hills Organic Farm should follow economic or market
penetration pricing strategy in operating in Malaysia.
• Market penetration pricing strategy of them will be
economical in comparison with their close competitors in the
same industry, but it will be premium compared to the
conventional items.
• Offering the maximum value proposition even with premium
pricing will be effective in attracting new sets of customers.

Distribution strategy
• Hills Organic Farm should follow Omni Channel distribution
strategy.
• The major advantage that will be gained from it is the larger
market coverage and reach.
• E-commerce marketplace will be involved in reaching out to
the target customers through online mediums.

Promotion strategy
• It is recommended that they should follow Omni Channel
marketing strategy.
• Online mediums of promotion are as effective as the
conventional ones.
• Determination of the feedback from the customers is also
important for business viability.
• Initiation of the Omni Channel marketing process will be
beneficial in gaining the feedback from the customers.

Strategic manpower plan
• It is recommended that they should follow a few steps in
terms of their workforce planning.
• The first step should involve the determination of the human
resource requirements.
• The next step will be the selecting the human resources on
the basis of the identified requirements.
• The last step of the manpower plan is training and
development plan for the employees.

Business sustainability
• In the current competitive business scenario, business
sustainability is important for Hills Organic Farm to fend off
the competition.
• It is recommended that triple bottom line should be used for
managing the sustainability.
• Organic farming activities of Hills Organic Farm will not have
any environmental impacts.

Financial projections
Summary Statement
Sources of Capital
Owners' and Other Investments $ 31,400
Bank Loans 5,000
Other Loans 5,000
Total Source of Funds $ 41,400
Startup Expenses
Bldgs / Real Estate $ 5,000
Leasehold Improvements 2,000
Capital Equipment 4,000
Location / Admin Expenses 4,000
Opening Inventory -
Advertising / Promo Expenses 1,200

Conclusion
• This report concludes that Hills Organic Farm is going to have
the good market opportunities in doing business in Malaysia.
• This report also discussed about the value creation process of
Hills Organic Farm by means of marketing mix and strategic
manpower plan.
• This will help them in gaining long term business viability in
the Malaysian market. Business sustainability process are also
identified and discussed in this report.