NatureCare: Organic Cosmetic Products | Marketing Plan for Growth and Success

NatureCare
Products
M a r k e t i n g P l a n

How the Marketing Plan
meets organization and
marketing objectives

How the Marketing Plan meets organization
and marketing objectives
• In view of the high concentration of competition, they are witnessing future growth of the
Australian cosmetic industry.
• Sturdy financial position of Nature Care will also help in covering more market areas with the
promotional activities.
• Organic products of Nature Care can also a major competitive advantage for them in
catering to the customers.

How the Marketing Plan meets the
organizational and marketing Objectives
• Involvement of the third party vendors will help in gaining more access to the market.
• Initiation of the Omni Channel promotional strategy will help in involving all the possible
mediums in targeting the customers.
• Sales promotion can also help in meeting the customer requirements in real time.
• Polycentric approach to staffing should be initiated to have host country employees in place.