Business Management: HRM, Motivation Theories, and Operations Management

Business Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Part A: Human Resource Management............................................................................................3
Issues related to management of human resource........................................................................3
Brand Image of BMW and Expected Behaviour of the Employees along with policies which
may encourage or discourage employees....................................................................................4
Effect of overseas production on HRM Policies..........................................................................5
Advantages and Disadvantages of Performance Related Pay......................................................6
Benefits and problems faced with Older Workforce along with change in HR Policies.............6
Part B: Leading By Motivation........................................................................................................8
Assumptions of McGregor’s Theory & Opinion.........................................................................8
Globalization helps or hinders ZARA Success ...........................................................................8
Maslow's Need Theory along-with how it relates to Frederick Taylor Ideas..............................9
Difference between Herzberg's Hygiene and Motivating Factors.............................................10
Psychological Contract & What we expect from employer in career and part time work while
studying......................................................................................................................................11
Part C: Managing Operations & Quality.......................................................................................13
Challenges in setting up an operations management.................................................................13
Globalization helps or hinders ZARA Success .........................................................................13
Comparison of operational strategy of Zara with Marks & Spencer.........................................14
Operational Challenges for Becoming and Remaining a World Leader...................................14
CONCLUSION..............................................................................................................................15
REFERENCES................................................................................................................................1

INTRODUCTION
Business Management refers to the teamwork and organization of various activities of
business. In this manager supervise the functioning and try to assist the employees to achieve
efficiency. Manager also oversee and instruct new employee's so that organization can achieve
its objectives.
BMW is a producer of luxury vehicles it was founded in 1916. It is one of the leading
companies in automotive sector. BMW serves worldwide to gain more customer base. Apart
from this they also provide Financial services. ZARA is among the biggest fashion group. ZARA
is also the largest in the fashion industry. It was founded in 1975 by Amancio Ortega & Rosalia
Mera. They are selling their products on their own all over the world. Company provide quality
products to their consumer.
This report consist of issues of managing people, image of BMW & how overseas
production affect HRM Policies. It also explains the advantages and disadvantages of
performance related pay with benefits of having older workforces. This report also discuss
various motivation theories like human needs, 2-factor theory etc. It also provides information of
challenges in setting up operations and effect of globalization on ZARA Success. This report
consist of difference in operational-strategy of M&S & ZARA with challenges faced by the
companies to remain world leader.
Part A: Human Resource Management
Issues related to management of human resource
Diversity issues
Diversity issue are very common in an organization which has operations all over the
world as they employ people from various different culture (Berman, and et.al, 2021). BWM
have their operations in around 110 countries with very wide culture. BMW believes that this can
only be overcome when employees have trust on their teammates.
Poor Communication
It is one of the issue which is mostly faced by the manager as each and every member of
the team is different from other which can lead to the miscommunication. For this BMW
organize various social programs to help the employees to communicate with each other (BMW
Group,2022).

Motivating Employees
It is also the responsibility of the management to motivate their employees from time to
time. As BMW is a brand which have its employees from all over the world it gets difficult to
analyse which employee will be motivated with which factors.
Training of New technology adopted by company
It is difficult for the manager to train the employees with new technology when
organization adopts new technology very frequently for the innovation in products or working.
As BMW constantly innovate their system and products they provide proper training so that
employees can adapt to those technologies.
Brand Image of BMW and Expected Behaviour of the Employees along with policies which may
encourage or discourage employees
BMW is one of the leading company in the automotive industry. Their image is of those
cars which provide luxury, peculiarity or quality German engineering. Their current slogan for
brand positioning is “The Ultimate Driving Machine”. The certain behaviour of employees
which is expected is like -
Customer Support
Providing customer support is very crucial for any business as it will affect the brand
image of the company. Here BMW is one of the leading company so it is expected from their
employees that they will solve any issues of the customers which will maintain the brand loyalty
of customer as well as improve the brand image (BMW Group,2022).
Positive attention from employees
Employees should attract positive attention even when they are off-duty. As BMW is
well known brand and their employees should have positive image outside of the workplace
which will improve their brand image.
Expressing Company Value
Employees should depict the value of the company which will build the trust of the
customers. As one of the value of BMW is openness to adapt new techniques and opportunities
so their employees should be able to show these values.
HRM practices which will encourage or discourage
Providing Security