Marketing Mix of Costa Coffee

This article discusses the marketing mix of Costa Coffee, a British coffeehouse company. It covers their product variety, pricing strategy, and competition with Starbucks and Cafe Coffee Day.

Business Management - Marketing
. As part of its PR activities, it's charge stations on main
road and charging ports at malls, hotels, and restaurants
have brand name Tesla written over them. In an order to
create awareness of new concept they also give sponsorship
to the many big events where they get popularity as a big
brand and there are a good deals of famous stability who
are advertising this companies cars in their video which is
sponsor by the Tesla Auto company and this company also
organize referral programs in which company provides a
link which they can share with their friend, Per reefer they
get rewards and many surprises.
Marketing Mix of Costa coffee
Marketing Mix
Products - Costa Coffee is the British coffeehouse company which is a part of the
Coco Cola company.
They are dealing with the products like Tea, Coffee, Sweet drinks, Sandwiches
and Iced drinks. Costa Coffee has a diverse pricing strategy, and they are
influenced by their market competitors and is slightly premium.
This company is offering their product at premium cost because of their product
quality and their brand value is also high in the market which makes this company
Luxury.
This company also uses the public relation to manage and boost their popularity
among the people. This company is promoting their cars on the social media
platforms such as Instagram , Facebook etc.
this company deals highly via their website , forms, blog and hence. It has
adopted a unique strategy for promoting its products among customers. This
multinational company also takes the help of media releases and its PR team to
create positive brand awareness.
Marketing Mix of Tesla Auto company
Marketing mix
Promotion - Tesla 's marketing mix is usually in the automotive industry, partly
because this company is dependent on the viral marketing. Viral marketing has the
biggest contribution to promote their product in the market .
They used to make their new car videos and upload it on their official sides which
is copied by the customers, and they share there videos on the social media
platforms.
The leaders and manager of the company believes that the quality
in the product is more important than the prices of the product.
Costa Coffee provides two varieties of their beverage such as large
and small.
The prices of the product is also directly proportional to the
quality orders by the customers at their shop. They are not only
selling coffee but this company is also having their own brand in
the coffee vending machine and the price of the machine of
competitive as compare to the other machine which are available in
the market . Prices of their coffee can increase according to the
variant customers want to include in their coffee.
Customers can also add some extra in their coffee such as cream,
extra chocolate etc which is work like a supplement. Competitors
of the Costa Coffee are Starbucks and cafe coffee day and their
prices are lower as compare to the Costa Coffee company.
References
Ismail, M. and et.al., 2018. Application of Entrepreneurial Marketing to the
Marketing Mix: Why it Matters to SMEs in Malaysia?. International Journal
of Academic Research in Business and Social Sciences.8(12).
Massingham, P. R. and Pomering, A. A., 2017. Introducing Knowledge
Management to the Marketing Mix.
Wu, Y. L. and Li, E. Y., 2018. Marketing mix, customer value, and customer
loyalty in social commerce. Internet Research.