logo

Business Management Project Assessment (pdf)

   

Added on  2021-02-20

10 Pages2592 Words33 Views
Business Management ProjectAssessment

TABLE OF CONTENTSTASK 1............................................................................................................................................1TASK 2............................................................................................................................................3TASK 3............................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

TASK 1Muthengi, 2015Quantitative ApproachAim:-To investigate effects of marketing strategies on sales performance of commercial banksin KenyaObjective:- To determine the marketing strategies effects on sales performance of commercial banksin Kenya.To identify different advantage of marketing strategies on sales performance.Hypothesis:- Marketing strategies helps in improving the sale performance of commercial banks inKenya.Marketing strategies does not help in improving the sale performance of commercialbanks in Kenya.Background:- Marketing is the way to reach public and organisations use the marketing mix forthe same. For increasing the sales performance of the business marketing strategies plays animportant role. As financial sectors are growing need of an effective marketing management isrequired. To achieve the sales goal financial institutes are using different sales tools and ensuresthat all operates in coordination(Muthengi, 2015). Marketing mix is still used by financialinstitutes to make effective decision and execute them for best results. Marketing strategies arealso been grounded on Pull and push theory. The researcher was motivated about the fact thatcommercial bank Kenya was not secured and this was the reason to study this area. The bigfraction of people approx 80% are still un-banked in Kenya though number of Commercial banksare increasing. Competition is increasing over few years that the reason Kenya banking sectorhave tried with new strategies to improve the performance and as a result Kenya expands itsfinancial services to millions of poor households. In this way they adopted agency banking asdiversification strategies. Methodology1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
UGB009 – BUSINESS MANAGEMENT ASSIGNMENT
|11
|3552
|14

Research Evaluation Techniques - Assignment PDF
|18
|3597
|53

Strategic Marketing and Customer Value Assignment
|10
|2312
|42

Research Methodology: Analysis, Philosophy, Approach, Strategy, Choice, Time Horizon, Data Collection, Analysis, Sampling, Ethics
|8
|2371
|266

Research Methodology - Assignment Sample
|7
|1407
|896

Research Methodology: Impact of Employee Turnover on Organizational Productivity and Performance
|8
|2111
|344