Impact of Globalisation on New Product Development: A Study on Mark & Spenser

Topic
To access the impact of globalisation on new product
development. A study on Mark & Spenser.
UNIT 11 RP

INTRODUCTION
 Globalisation is process that aids to development in economical, cultural and political relations
among all the countries. It is integration of industries, markets and policy making around the
world (Abrol, Prajapati and Singh, 2017).
 The enhancement in global interaction leads to have growth of international trade, ideas and
culture. This is very crucial process sue to the immense benefits provided. Thus, it encompass
increase in trade and liberalization policies as will as reduction in transportation cost and
technology transfer (Impact of globalization on Small Scale Business, 2014.)).
 The present report is based on business activities of Mark & Spenser group Plc, it is British
multinational retailer that deals in selling cloth, home products and luxury food commodities.

AIM & OBJECTIVES
Aim
To access the impact of globalization on new product development. A study on Mark & Spenser.
OBJECTIVES
 To determine the concept of globalization
 To identify the factors of globalization that impact “to create and market a brand-new summer
shoe”.
 To analyses the challenges faced by Mark & Spencer for undertaking new product development at
global level.
 To provide the suggestive measures that aids to new product development at the global level.