Business Management Project Assignment Sample

BUSINESS MANAGEMENT
PROJECT-CREATING A NEW
PRODUCT

Table of Contents
INTRODUCTION...........................................................................................................................1
Objectives........................................................................................................................................1
Produce project management plan with help of costs, scope, time, quality, communication,
risk and resources. ......................................................................................................................2
Work break down structure ........................................................................................................3
.....................................................................................................................................................5
Conduct research to generate knowledge from the basis of analysis .........................................5
Research methodologies .................................................................................................................5
Analyse the findings and draw conclusion to form basis of recommendation. .........................7
Present and produce project appropriately to intended audience. ............................................16
Communicate the recommendation...........................................................................................16
Complete the performance review with help of- ......................................................................17
CONCLUSION- ...........................................................................................................................17
REFERENCES..............................................................................................................................19

Topic- To access the impact of globalisation on new product development. A study on Mark &
Spenser.
INTRODUCTION
Globalisation is process that aids to development in economical, cultural and political
relations among all the countries. It is integration of industries, markets and policy making
around the world (Abrol, Prajapati and Singh, 2017). The enhancement in global interaction
leads to have growth of international trade, ideas and culture. This is very crucial process sue to
the immense benefits provided. Thus, it encompass increase in trade and liberalization policies as
will as reduction in transportation cost and technology transfer (Impact of globalization on Small
Scale Business, 2014.)).
The present report is based on business activities of Mark & Spenser group Plc, it is
British multinational retailer that deals in selling cloth, home products and luxury food
commodities.
This assignment is based on to create and market a brand-new summer shoe to compete
with the big name brands and this will be launched during London Fashion week that is taking
place on 16th February to 20th February. Furthermore, report will look over establishing aims and
objectives, prepare project management plan, undertaking the small scale research. Lastly, the
recommendation will be given to be successful in new product development.
a. Establish aims and objectives for the project.
The present report is based in terms to identifying the impact of globalisation in terms to
new product development at the global level. The globalisation can be interpreted as to have
worldwide movement toward economic, financial trade and communication integration (Cramer,
2017 ). Thus, it can be termed out as social, culture, political and legal phenomenon. Thus,
following aims and objective has been constructed to give further highlights as-
Aim-
To access the impact of globalisation on new product development. A study on Mark & Spenser.
Objectives
 To determine the concept of globalisation.
 To identify the factors of globalization that impact “to create and market a brand-new
summer shoe”.
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 To analyses the challenges faced by Mark & Spencer for undertaking new product
development at global level.
 To provide the suggestive measures that aids to new product development at the global
level.
Research questionnaire
 What is the concept of globalisation?
 How factors of globalization that impact “to create and market a brand-new summer
shoe”?
 What are the challenges faced by Mark & Spencer for undertaking new product
development at global level?
Produce project management plan with help of costs, scope, time, quality, communication, risk
and resources.
The project management plan is one of the formal approved document that aids to
manage the project execution (Du Plessis, Varottil and Veldman, 2018). This is document that
aids to define, appropriate, integrate and coordinate the number of activities. It is very systematic
procedure of project that aids to execute, monitored, controlled and closed. Thus, project plan
will be defined in below context manner as-
Scope of the project- The present project is based on identifying the impact of globalization in
term to launch new commodity in market. The product innovation has to be done on the global
level. The quoted firm is about to create and market the a brand-new summer shoe to compete
with the big name brands. This new commodity has to be launched in London fashion week that
starts from 16th February, 2019 and will be end on 20th February, 2019. This report will helps
to identify the factor that put the negative impact on the “to create and market a brand-new
summer shoe”.
Timescales- The each project have defined beginning and end and this schedule is very crucial
to set the particular deadline to each task. Hence, the changed in the schedule mid project issues
required active management. With the help of developing the project and setting the project
milestones will be helps to construct the project effectively. Thus, Mark & Spenser has frame the
timescales that whole working in relation to create and market a brand-new summer shoe” is
must be accomplished within 70 days. So, the product can be launched in London fashion week
that starts on 16th February, 2019.
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