Business Management Project

This project examines the relationship between Human Resource Management (HRM) and Marketing Communication by analyzing three academic articles. It explores topics like employee well-being, talent management, and marketing communication carryover effects, summarizing each article's key findings and recommendations. The project highlights the importance of these areas in achieving business objectives.

BUSINESS MANAGEMENT
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Academic journals on human resource and marketing................................................................1
Three articles from the selected two journals..............................................................................1
Summary of each article..............................................................................................................2
Overview..........................................................................................................................................2
Aim...................................................................................................................................................2
Overview..........................................................................................................................................4
Conclusion.......................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business management is the organizing and coordinating of activities of business in order
to attain objectives defined. It consists of managers and directors who holds power and
responsibility to make decisions, oversee and supervise the business enterprise’s operations.
Business management includes planning, organizing, staffing, leading, directing and controlling
activities of organization to achieve goals and targets. This report identifies the academic journal
in Human Resource and Marketing and selects articles using quantitative, qualitative research
approach and review on literature. Summary of each article is then provided which comprises of
aim, objectives, questions or main thesis of each article and methodology used. Main findings
and recommendations related to each article is also discussed in the report.
MAIN BODY
Academic journals on human resource and marketing
Journal 1: Human Resource Management Journal
Article 1: Human Resource Management and Employee Well-Being
Article 2: HRM and Performance
Journal 2: Journal of Marketing Research
Article 3: Meta-Analysis of Marketing Communication
Three articles from the selected two journals
Article 1: Human Resource Management and Employee Well-Being
From this article it ca be analyzed that, HRM should benefit individuals and
organizations which is suggested by a mutual gain model. Rather continuously focusing on large
ways to improve performance with little consideration to employees is done by dominant models
within HRM theory and research. The article also elucidates employee threats related to
wellbeing and pressures at work and to take this issue seriously an analytic framework for HR is
required. An alternative approach to HRM giving priority to enhanced wellbeing and positive
employment relationship that are essential elements is set by this article. Literature review and
evidences are presented to assist choice of practices and arguments that hold potential to improve
performance of organization and individuals.
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Article 2: HRM and Performance
Article investigates the connection between HRM practices, organization performance,
talent management and examines role of HRM and performance of business strategy in
emerging, market context. The article analyses qualitative survey conducting and data collection
methods which are gathered from 198 respondent firms where Talent management is focused on
practices and techniques that are aimed at developing workforce network and social capital that
is a main transmission mechanism mediating between HRM and firm performance. These
performances can be increased by HRM and business strategy arrangement increases
performance impacts and is not an essential component of HRM.
Article 3: Meta-Analysis of Marketing Communication Carryover effects
This article sets marketing communication budgets, prepares reliable estimate of short
term elasticities and carryover effects for which empirical generalizations from meta analyses
help in these decisions. Quantitative research approach is used by researchers by applying Koyck
model to collect meta-analysis of marketing communication carryover effects. Targeted
advertising and mass media advertising are two meta analyses of carryover estimates used to
update and extend empirical generalizations using diverse model forms. Targeted advertising is
focused on utilizing 918 estimates of carryover proportion of total effect and termed long term
effect of total effect. Whereas, Mass media advertising focuses on 863 derivable estimates of
implied interval durations. The article also discusses model types and marketing communication
implications of budget setting and analysis.
Summary of each article
Overview
Human Resource Management Journal seeks to support understanding of HRM
academics and managers practicing. The purpose of this is to provide an international discussion
forum, debate and concentrate on critical significance of managing employees to a wider
economic, political and social concerns. It is necessary for people involved in personnel, training
and human resource management.
Aim
“To analyze HRM and performance and identify the role of talent management as
transmission mechanism in an emerging market”
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Objectives
 To Investigate the link between HRM practices, talent management and firm performance
 To examine the role of HRM / Business strategy alignment in an emerging market
 To focus on series of practices targeted to develop workforce network and social capital
Research questions
 What is the relation between Human Resource Management, Talent Management and
Firm performance?
 How is HRM / Business strategy aligned in an emerging market
 What are the practices that develops workforce network and social capital?
Research Methodology
To understand and achieve the competitive advantage within firms and how that
advantage is sustained over time period, an influential theoretical framework called resource
based view of firm is applied. It assumes that firms could be conceptualized as bundles of
resources distributed heterogeneously across firms and that persists over time. Internal
organizations of firms are the main stressed part and complements traditional emphasis of
strategy on industry structure and strategic positioning. For an organization achieving
stakeholder objectives that might include satisfaction at work, balanced life and visible career
prospects. Study attested hypotheses on extent to a match between compensation and
diversification strategies that affects firm’s performance. Article used both archival and survey
data that results in general support of a firm’s compensation strategies make a wider contribution
to fir performances.
Findings / Recommendations
Through evidences gathered from survey of 198 respondent firms shows that talent
management if focused on a series of practices that are aimed at workforce development
networks and social capital is a main transmission mechanism that reconciles relationship
between human resource management and firm performance (Guest, 2017). HRM and business
strategy alignment increases performances impacts and is not an essential component in HRM
and talent management association.
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Additional Comments
This article addresses questions such as; what do you mean by talent? What are the
differences between talent management and development? Why a manager should care about
them?. Successful organizations of future will be the ones who has most advanced technology or
liquid capital. They will be the firms which systematically manages and develops talent to attain
and sustain competitive advantage. This is also a key to understand potential leaders and several
leadership styles when identifying talent.
Conclusion
From the article it can be concluded that HRM practices, talent management and frim
performance aligns in an emerging market and it is examined the roles of HRM or business
strategy. Strategy planning also emerged as a management tool which includes mission
statements, goal setting and strategies. As these action plans has a high adoption and strong user
satisfaction among firms around the world.
Overview
HRM has made a significant progress in recent years. Especially, various theories and
models are being proposed on employee welfare. The mutual gain model suggest that the firm
has to see through an effective handling of employee’s welfare.
Aim
“To identify the impact of HRM frame works in employee welfare.”
Objectives
 To identify the significance of human resource management in employee welfare.
 To analyze a proper analytic HRM framework.
 To evaluate how this analytic frame work of HRM will help in effective employee
welfare.
Research question
 What is the significance of Human resource management in employee welfare?
 How an analytic HRM framework affects the organization?
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 What all measures can be considered to identify the impact of HRM practices and
policies on employee welfare?
Research methodology
As per the definition of “Well-being”, it is a state that involves physical, mental and
social wellness. As this article is based on a Literature review, it follows the secondary research
methodology that involves the assessment of various articles, journals and books to gather the
data related to HRM operations and employee welfare. This will help in developing an effective
understanding about different sort of measures which are been under taken for work force
welfare and developing a positive employment relationship (Glaister and et.al., 2018). This
article assesses the impact laid by the proposed approach of mutual gain model that is been
followed within the organization. The article also focused upon the changing contexts and the
challenges to employee well-being. This article focuses on work related well-being that is
required to be maintained at an organization. The secondary data collection methods that is been
adopted will help in proper handling of the different operations and activities which will help in
suitable rise in development of knowledge about different employee welfare policies that will
helped the firm or scholar to carry business operations and activities to a greater extent. Various
journals and articles are being referred that will help the firm to adopt and assimilate different
sort of staff well-being practices and policies to incorporate at a work place.
Findings and recommendations
On the basis of research, this is being found that human resource management plays a
very deep and significant impact of operations and actions that are been taken in consideration
by a scholar. Furthermore, different HR policies and practices is being evaluated that will
promote the employee well-being to a greater extent. Various stress level indicators and HR
practices are required to be evaluated. In accordance with study it has been evaluated that HRM
practices plays a crucial role in managing employee welfare. The policies and procedures framed
by HR manager helps the individual in maintaining employee and employer relationship.
Moreover, HRM practices are modified according to changing employee needs and occupational
health and safety. The adaption of proper HRM policies and practices that can be adopted or is
placed in business organization. However, based on the findings, few recommendations can be
suggested such as:
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 Proper decision making measures are required to be inculcated within the firm in order to
have the staff well-being.
 Effective communication channel is required to be developed up that will help the firm to
transmit effective policies and other reforms taken for employee welfare in a frame work.
Conclusion
Hence, this can be concluded that the proper management of HRM policies and practices is
required to be adopted that will support the overall business operations and employee well-being.
This also help in adoption of proper HRM frame work.
Overview
This article optimally sets marketing communication budgets, reliable estimates of short
term elasticities and carry over effects. For this empirical generalizations from meta analyses of
prior field studies can help in guiding these strategies. This research was done to analyze how
marketing communication helps in interacting with customers. Here, the main aim of researcher
was to conduct research on how marketing communication budget are set and evaluate its short
term effect.
Aim
‘To conduct meta-analysis of marketing communication carryover effects”
Objectives
 To set marketing communication budgets, reliable estimates of short term elasticities and
carry over effects To provide reliable, up-to-date, and new EGs with respect to the magnitudes and drivers
of carryover effects of all marcom effort in general and mass media advertising To utilize estimates of carryover proportion of total effect
Research questions
 What are marketing communication budgets, reliable estimates of short term elasticities
and carry over effect? How are reliable, up to date and EG with relation to magnitudes and driver’s carryover
effects personal selling, targeted advertising and mass media advertising? What are the ways to utilize estimates of carryover proportion of total effect?
Research methodology
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The significance was to evaluate marcom effect of media in communication.
Furthermore, elasticity of change in price with sales was measured. The research method used
was collecting secondary data from database and analysing it. quantitative approach was used to
get accurate and proper facts and figures. It gave an insight on how budget can be set so that
marketing strategies are communicated in effective way. also, secondary data was precisely
analysed to achieve aims and objectives. in this the sample selected was on basis of stratified
sampling method. This was done to make research easier and get effective outcomes (Köhler and
et.al., 2017). it enabled researcher in finding out level of effect on marketing budget. The
objective of reliable, up to date and new EG with respect to magnitudes and drivers of carry over
effects of all marketing communications in mass media and general advertising is being taken
into consideration. From the article popular arguments on marketing communication ignorance
and strategic role in the distribution and advertising channel or medium can be seen. According
to article it is outlined that, marketing is an essential part of managing sales and profits of
business. It offers various kinds of promotional tools that helps organization in creating
awareness about products and services. Thus it is essential for the business to market its products
continuously to stand out in market and gain customer base.
Findings and recommendations
The article is focused on and utilizes 918 estimates which are collected that are confined
to mass media advertising using diverse forms of models. This gatherings of the carryover
proportion of total effect, termed long term share of total effect is focused by targeted and
personal selling. Whereas, the mass media communication focuses on 863 derivable estimates
implied duration intervals. This chapter also finds the mean long term shares of total effect for
personal selling and targeted advertising that are distinctly larger than for mass media advertising
and corresponding median implied duration intervals. It can be seen from the article that
marketing communication uses brick and mortar store to learn about products and services but
then buying online to obtain lower prices which is attracting both business practices and
academic literature. Manufacturer’s needs for retail informational services has always been of
the essential reasons to retailers to exist and is a mean for them to achieve profitability.
Marketing is an essential tool which an organization needs to apply for gaining customer
popularity of the brand and gain sales and revenues. It is a main tool that is interrelated with
every department or units of organization which can’t be avoided. Organizations cannot survive
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without doing any promotional or advertising activity as it cannot survive in the market thus
being faded from the economy.
Conclusion
It can be concluded from the article that discussion of types of model and the
implications for marketing communications budget setting and analyses. After conducting the
quantitative research approach, it can be analyzed that for carrying out marketing
communications preparation of budget and estimates is mandatory and for mass media
advertising diverse forms of models are used.
CONCLUSION
From the report on business management project it can be concluded that every
organization requires a fair management system to manage its organizational activities. It
identified two major academic journals that include marketing and human resource management.
Three articles from the journal that including quantitative, qualitative research approach and
literature review is being included. Later on the study explained a summary of all the three
articles with its aim, objective, research questions, research methodology, findings and
recommendations and comments are also being provided. All the three articles show a relation to
the business management project where marketing and human resource were selected for
investigation.
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REFERENCES
Books and journals
Guest, D.E., 2017. Human resource management and employee well‐being: Towards a new
analytic framework. Human Resource Management Journal. 27(1). pp.22-38.
Glaister, A.J. and et.al., 2018. HRM and performance—The role of talent management as a
transmission mechanism in an emerging market context. Human Resource Management
Journal. 28(1). pp.148-166.
Köhler, C. and et.al., 2017. A Meta-Analysis of Marketing Communication Carryover Effects.
Journal of Marketing Research: December 2017. Vol. 54. No. 6. pp. 990-1008.
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