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Business Management Project Assignment

   

Added on  2020-12-29

11 Pages2766 Words456 Views
BUSINESS MANAGEMENTPROJECT

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Academic journals on human resource and marketing................................................................1Three articles from the selected two journals..............................................................................1Summary of each article..............................................................................................................2Overview..........................................................................................................................................2Aim...................................................................................................................................................2Overview..........................................................................................................................................4Conclusion.......................................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONBusiness management is the organizing and coordinating of activities of business in orderto attain objectives defined. It consists of managers and directors who holds power andresponsibility to make decisions, oversee and supervise the business enterprise’s operations.Business management includes planning, organizing, staffing, leading, directing and controllingactivities of organization to achieve goals and targets. This report identifies the academic journalin Human Resource and Marketing and selects articles using quantitative, qualitative researchapproach and review on literature. Summary of each article is then provided which comprises ofaim, objectives, questions or main thesis of each article and methodology used. Main findingsand recommendations related to each article is also discussed in the report. MAIN BODYAcademic journals on human resource and marketing Journal 1: Human Resource Management JournalArticle 1: Human Resource Management and Employee Well-BeingArticle 2: HRM and PerformanceJournal 2: Journal of Marketing Research Article 3: Meta-Analysis of Marketing CommunicationThree articles from the selected two journalsArticle 1: Human Resource Management and Employee Well-BeingFrom this article it ca be analyzed that, HRM should benefit individuals andorganizations which is suggested by a mutual gain model. Rather continuously focusing on largeways to improve performance with little consideration to employees is done by dominant modelswithin HRM theory and research. The article also elucidates employee threats related towellbeing and pressures at work and to take this issue seriously an analytic framework for HR isrequired. An alternative approach to HRM giving priority to enhanced wellbeing and positiveemployment relationship that are essential elements is set by this article. Literature review andevidences are presented to assist choice of practices and arguments that hold potential to improveperformance of organization and individuals.1

Article 2: HRM and PerformanceArticle investigates the connection between HRM practices, organization performance,talent management and examines role of HRM and performance of business strategy inemerging, market context. The article analyses qualitative survey conducting and data collectionmethods which are gathered from 198 respondent firms where Talent management is focused onpractices and techniques that are aimed at developing workforce network and social capital thatis a main transmission mechanism mediating between HRM and firm performance. Theseperformances can be increased by HRM and business strategy arrangement increasesperformance impacts and is not an essential component of HRM.Article 3: Meta-Analysis of Marketing Communication Carryover effects This article sets marketing communication budgets, prepares reliable estimate of shortterm elasticities and carryover effects for which empirical generalizations from meta analyseshelp in these decisions. Quantitative research approach is used by researchers by applying Koyckmodel to collect meta-analysis of marketing communication carryover effects. Targetedadvertising and mass media advertising are two meta analyses of carryover estimates used toupdate and extend empirical generalizations using diverse model forms. Targeted advertising isfocused on utilizing 918 estimates of carryover proportion of total effect and termed long termeffect of total effect. Whereas, Mass media advertising focuses on 863 derivable estimates ofimplied interval durations. The article also discusses model types and marketing communicationimplications of budget setting and analysis.Summary of each articleOverviewHuman Resource Management Journal seeks to support understanding of HRMacademics and managers practicing. The purpose of this is to provide an international discussionforum, debate and concentrate on critical significance of managing employees to a widereconomic, political and social concerns. It is necessary for people involved in personnel, trainingand human resource management.Aim“To analyze HRM and performance and identify the role of talent management astransmission mechanism in an emerging market”2

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