Strategic Planning for KFC: Market Audit, Competitors Analysis, and Stakeholder Analysis

Business management -
Strategic Marketing

Table of Content
INTRODUCTION
Background of KFC
Market Audit
Competitors Analysis
Macro and micro economic factors
Customer Analysis
Stakeholder analysis
Strategic Planning
KFC Strategic Planning
SOSTAC Strategic Model
Strategy
Conclusion
References

INTRODUCTION
 Strategic management can be defined as the process of setting objectives, monitoring, analysis,
assessment of all necessary resources for business to achieve it’s goals and objectives.
 Strategic management supports organization to get success in change according to business
environment.
 The management plays essential role within organization such as they involve various
functional areas while setting objectives and ensures that these functional areas get work well.
 Another role of management is to focus on the goal and objectives of the company constantly.
 To understand role of strategic management, have an example of KFC.
 The main purpose of the presentation is to provide understanding about internal and external
environment of KFC and it’s strategies which they adapt to promote it’s brand image as well as
products.
 It will be included market size and trend data for KFC, competitor analysis, customer analysis
and stakeholder analysis. SOSTAC model will be covered in the presentation.

Market Audit
 Market Size and trend data: The market size of KFC can be
analysed by the fact that the company has huge functioning
operations in varied business segments within various
international countries which has given it global brand
position.
 The market data explains KFC has been recognised as one of
the best company serving various food products and
beverages which are high in quality standards which gives it
competitive edge and benchmarks.
 KFC stands highly competitive in food industry among
various brands and companies where the data explains its
online marketing channels, multi media promotional business
activities have made it one of the biggest brand serving
customers.

CONT...
 There are various competitors for KFC brand
with various new food brands and companies
coming up in food industry where the external
forces also play impactful role to play in giving
KFC tough competition.
 The recent market arenas and data explains how
KFC has brought varied customer satisfaction
services on online portals and websites which
makes its position among food industry and the
customers very satisfied.
 The recent trends of KFC analyzes varied
research technology usage , innovation within
products which makes the products highly
attractive and fresh ingredients used always are
highly recognised as one of the biggest
strengths

Background of KFC
 KFC is an American fast food restaurant chain which is
headquartered in Louisville, Kentucky.
 It has specialization in fried chicken. It comes in
world’s second largest restaurant chain after McDonald.
 It operates in136 countries across the world and offers
its products. It is famous for fried chicken which helps
company to capture large market share.
 It is subsidiary of Yum. Even this company has own
other brands i.e. Pizza Hut, Taco Bell and Wing Street
chains. Organization has large variety of products i.e.
fried chicken, wraps, soft drinks, French fries, soft
drinks, salad and others.
 KFC has adopted its menu internationally so that easy
to meet regional taste.