This report is based on the discussion of the business model canvas of H2O Water festival. The main aim of this event is the development of a public community that is able to provide the participants an enjoyable time.
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Running head: BUSINESS MODEL CANVAS ANALYSIS BUSINESS MODEL CANVAS ANALYSIS Name of the Student Name of the University Author Note
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1BUSINESS MODEL CANVAS ANALYSIS Key Partners Company ownership Suppliers Transporter s Entertainm ent partner Advertisem ent partner Key Activities Event allocation and booking. Planningof layouts. Settingup events. Maintenance Post event Value Proposition Tickets pricing Customer service Accessibility Networking Enjoymentor amazing experience Schedule Safety service Online ticketing from web portal Luckydraw Customer Relationships Loyalty Rememberi ngspecial occasions. Keeping the customers updated withlatest events Trust Customer experience Feedback Customer Segments Geographic segmentati on The curve KDU,the University Demograph ic Psychograp hic segmentati on Key Resources Physical Intellectual property Human resources Financial resources Channels One-tier distribution Two-tier distribution Advertisin g Print material Sales Force Direct mail Email Cost Structure Canopy Plastic tanks Game stations PA system Location booking Man power Revenue Streams Booth booking Food trucks booking Participants Business Model Canvas of H2O Water festival
2BUSINESS MODEL CANVAS ANALYSIS Executive Summary This report is based on the discussion of the business model canvas of H2O Water festival. The main aim of this event is the development of a public community that is able to provide the participants an enjoyable time. The key partners of the business have been analyzed including the suppliers. Key services which are offered to the customers by partners that include different organizational processes have also been discussed in the report in detail. The value that has been developed by the company with the help of different activities and services are also an important part of the analysis. The structure of the organization is a major part of the discussion. Distribution based channels which have been effectively implemented by the event is a major part of the analysis that has been made. The various types of resources gained by the company are considered to be a part of the analysis in the report. The resources of the organization mainly include, human resources, financial resources, intellectual property and physical resources.
3BUSINESS MODEL CANVAS ANALYSIS 1.Introduction H2O water festival is a service base product. The aim of this event is to create a public community that could have an enjoyable time and have the chance to meet new people along the way while beating the heat of the sun. The event will take place once every month in different locations in Malaysia. The event is a water festival, this would involve people playing with water by pouring and splashing water to other people, they could also enjoy playing at the game stations that are water base. Besides that, the event would also consist or music bands so that people could also enjoy good music. There would also be a food court area consisting of different type of food booth, so they could take a break from the fun to refuel themselves (Dudin et al. 2015). The idea of H2o water festival originated from the New Year's festivals that happen in East Asian nations, for example, China and Taiwan, and Southeast Asian countries, for example, Cambodia, Laos, Myanmar, and Thailand. It is knownasthe'WaterFestival'byWesternerssincetheyseeindividuals sprinkling or pouring water at each other as a component of the purging custom to welcome the New Year. Customarily individuals delicately sprinkled water on each other as an indication of regard, yet as the new year falls amid the sultriest month in South East Asia, numerous individuals wind up soaking outsidersandbystandersinvehiclesinrambunctiousfestival.The demonstration of pouring water is additionally a show of favors and great wishes. It is trusted that on this Water Festival, everything old must be discarded, or it will bring the proprietor misfortune. The celebration has a wide range of names to every nation, for example, SongkraninLaosandThailand,ChaulChnamKhmerorSongkranin Cambodia, and Thingyan in Myanmar. The New Year is praised in other South Asiannations,inviewof thevisionaryoccasionof thesunstartingits northward voyage. (Hsin-chun Tasaw Lu, 2008).
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4BUSINESS MODEL CANVAS ANALYSIS Figure 1 – H2O Water festival Source – (H2O Junky 2019) 2.Key Partnership Strategic partnership is a plan between two organizations or associations to help each other or cooperate, to make it simpler for every one of them to accomplish the things they need to accomplish. (Rosalind Combley,2011) 2.1Company Ownership Yousab was chosen for the position of CEO because he possesses strong communication skills, building relationships, great listening skills and he is willing to take calculated risks and had chosen for the COOpositionbecauseheisstrategicwithafocusondetails, appreciates talent, he has no egoandhe is data driven. Omar was chosen because he has problem solving abilities, leadership skills and
5BUSINESS MODEL CANVAS ANALYSIS strategic vision, cash management, financial accounting and corporate finance competence. Bandar was chosen for the Secretary position because he had great organization skills, good time management and good communication skills written and verbal (Jackson, Scott and Schwagler 2015). Figure 2 – Company ownership Source – Created by Author 2.2Suppliers Food suppliers will be provided with their own booths during events. The suppliers will pay rent for the booths. A variety of food cuisine should be provided to satisfy the highest number of customers possible. Water suppliers are important for the events to be a success. Water is the key resource of our events. Water suppliers may provide large amount of water that could be stored in storage tanks at the event location. 2.3Transporters They will be transporting items such as the stage, water tanks, tints and booths to an event location from our storages. Transporters can also move each object to its position. Such partnership is necessary to ease the process of setting up events (França et al. 2017). CEO Warren (20%) COO (16%) CFO (16%) Vice CFO (16%) SECRETARY (16%) VICE SECRETARY (16%)
6BUSINESS MODEL CANVAS ANALYSIS 2.4Entertainmentpartner We will be partnering with a different disc jockey (DJ) in eachevent to keep the customers coming. This partnership will bring the entertainment to our events. DJ concerts are trending amongst our key demographic. 2.5Advertisement partners Advertising on social networks is the most suitable channel to acquire customers for our company. The ads could be directed to users with specific age range. This makes it easier to provide information to the required key demographic. In April 2017, Instagram reported having 9.2 million users. 66% of them are aged 18-34. Heavy advertisement on such platforms will surely achieve the desired goals. (NapoleonCat, 2017) 3.Keyactivities: Key activity are business exercises that incorporate any action occupied with the main role of making a benefit. This is a general term that incorporates all the monetary exercises did by an organization during business. (Jane M. Wiggins ,2010). 3.1Event allocation and booking Before carrying any planning, event allocation and booking must be completed first. This activity must be done to ensure that there are locations available for the event to be carried on. If the company are unable to make booking on a location, this will cause a huge delay or even a cancellation on the event that will the company a lot of money. This will also cause the customers to be unsatisfied thus causing the company to loss customer (Murray and Scuotto 2016).
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7BUSINESS MODEL CANVAS ANALYSIS Figure 3 – H2O Water festival event Source – (H2O Junky 2019) 3.2Layout Planning Layout planning is carried out to arrange the stations such as games stations, food booth, and storages to optimize the space available and to make all the stations convenient and give easy access for the customer. Having an organized layout will make the set-up more efficient and help keep track of everything. 3.3Event Setup
8BUSINESS MODEL CANVAS ANALYSIS Maintenance are done before and after every event. This is to ensure that all equipment is in good condition and could be used for the next event. This could also help to avoid any future problems and cancel any delay. By performing constant maintenance, we can keep tract on what needs repairing or replacement. Example would be the PA system requires constant maintenance to avoid any delay while setting up. Besides that, the canopy also needs constant maintenance to avoid any damage or tare on it. 3.5Post-mortem Post-mortem must be done after every event among all employees. This activity is carried out to discuss the overall process of the event such. From this activity the team could identify on what problems were face and how could it be solved or avoided on future events or even increase the overall efficiency and profit (Sort and Nielsen 2018). 4.0ValuePropositions: A value Proposition is the foundation for the business plan service which is given to customer or prospects for their needs to be fulfilled up to their expected requirementandthereforeproducinganoutcomeandsatisfyingcustomer preference. A value proposition also tells why they should be in part of your business model rather than venturing with any other competitors in the market. In short value proposition describes the benefits customers can expect from your products and services. (Alexander Osterwalder, 2014). The 3 main key points to a successful business model is how can your product/services solve their problems, what types of benefit/values customers can expect, and which customer needs are we satisfying. 4.1Tickets Pricing The value which is delivered here is the costing factor which needs to follow according to the customer affordability to buy the tickets and participate in the H20 water festival event, thus this creates a mutual bonding between the merchants and the customer and not to be left out just because of the ticket pricing factor. Also, the priority of early bird price tickets will be given to those customers which had registeredearliertogetapercentageofdiscounts.Inthecustomervalue proposition, it is the price that is the basis for the value, not the cost. The price paid for your solution is compared with the price paid for the next best alternative. (Pamela Hudadoff, 2009).
9BUSINESS MODEL CANVAS ANALYSIS
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10BUSINESS MODEL CANVAS ANALYSIS Figure 4 – H2O Water festival booking Source – (H2O Junky 2019) 4.2Customer Service The benefits of customer service will also be provided to customer who wishes to enquire and seek for more information about the water festival event. The customer service way of communication can be via the hotline telephone number, live online chatting, email to the company and they can also refer to the company website available which have some of the common question asked which is the frequently asked question (FAQ) section. Hence this shows that the ease of the process for finding more info to fulfill their needs in a fast and efficient way. 4.3Accessibility The set-up location of the event will be accessible to public transportation service, to save transportation cost and easily accessible for customer to move from their location to events location without any trouble and to avoid last minute not turning up for the event. Hence this is a smart way to gain customer presence even though they do not have their own private transport. This show the value of understanding customer background and major problems is resolved for them in order to be part in the event. The types of transport that can be use in public service are such as LRT, MRT, Rapid KL Buses, Grab car and other means. 4.4BuiltNetworking During the water festival event, the customers will be able to network and meet up with new people from different background and eventually expand their connection to many places. It is a great opportunity as well for those customers who is seeking to make new friends and to increase their connectivity. This can increase the chance for the customer to gain more opportunities in terms of career development, relationships, business partners and many others. This shows that the value input here is the connectivity in terms of building network with other people is gained (Keane et al. 2018). 4.5Enjoyment/AmazingExperience
11BUSINESS MODEL CANVAS ANALYSIS This water festival event serves the main purpose of temporary break of daily life activities and have an enjoyable and a delightful experience like none other. This results in customer being happy and reducing stress level experience in their daily life. Also, with this experience, customer is encouraged to bring their families or friends to spend better time with their loved ones in the midst of their hectic and busy life period. Figure 5 – H2O Water festival experience Source – (H2O Junky 2019) 4.6Schedule The date of the event being held is also a major important factor in making the event to be a success. Hence the date of the event will be following according to the customer free time and would be held on weekends as compared to weekdays. This shows that the value of understanding customer situation and their commitment is a key to a successful business plan (Breuer and Lüdeke-Freund 2017).
12BUSINESS MODEL CANVAS ANALYSIS 4.7Safety Service In the event, safety is the number one priority for customer which is participating to avoid any unforeseen accident happen during the event. Therefore, safety briefing before the event starts must be stated so that the customers are aware of the consequences if the rule are not followed. Guards will be placed in all corners of the events to help in an emergency accident case situation so that customer will be secured all the time. First aid kit will be prepared before the event in order to treat minor injuries which could take place during the event. 4.8Online ticketing from a Web Portal Online ticketing is the best way to gain more customer in a fast and more secured way rather than just only selling tickets physically which only can reach to a certain extent of people. Hence, this makes the process easier for customer to gain access, register and make their payment through a secured payment gateway and finally received an online receipt straight to their respective email account. So the value which is received by the customer is secured satisfaction of the money being spent. 4.9Lucky draw A lucky draw prize from customer tickets number will also be held at the end of the event to show the appreciation value for the customers participated in the water festival event and loyalty of customers will also be gained. The prize will consist of an expensive gift voucher or electronicgadgetsto raise the interestand to participate in the water festival event to stand a chance to win the luxury prize. 5.0CustomerRelationship Customer relationship is the way an organization or association manages its clients and the relationship it has with them (Cambridge University Press, 2011). The reason for a business is to make customers. This suggests the significance of keeping similar customer while developing the profundity of their association with the organization. There are various connections esteems that ought to be produced between an organization and its customers to guarantee the accomplishment of the business. These qualities and the ways it could be built up are as the follow.
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13BUSINESS MODEL CANVAS ANALYSIS Figure 6 – H2O Water festival customers Source – (H2O Junky 2019) 5.1Loyalty Loyalty is if customers are loyal to a specific item, they keep on buying it and don't change to different items (Law.J, 2009). Client faithfulness can be built up from numerous points of view: (5.1.1) Remembering special occasions:Giving extraordinary rebates in the long stretchesofclient'sbirthdaycelebrations,commemorationsoroccasions. Endowments are an ideal method to build up customer loyalty. (5.1.2) Keeping customers up to date with latest events:This could be as a bulletin sent to current clients. This will stay up with the latest and will tell them the endeavors made by the organization to keep the clients cheerful. 5.2Trust
14BUSINESS MODEL CANVAS ANALYSIS Trust is a person's capacity to accept what we are putting forth is substantial. Picking up client's trust can be set up as follow: 5.2.1) Customer experience Providing a great customer experience influences client to need to return once more. This incorporates each purpose of contact the client makes with the business- site, face to face visits and telephone call. Ensuring that our group settles on choices in view of client's needs. 5.2.2) Feedback Feedback is information or opinions about the performance of a product, system, intervention (Law.J, 2009). Gathering feedback about our services can just help the organization either keep up a flawless administration or keeping the administration up to the client's desires. 6.0Customer segment Customer segmentation is the act of isolating a customer's base into gatherings of people that are comparable courses applicable to advertising, for example, age, gander orientation, interests and ways of managing money. customer segmentation, additionally called buyer segmentation or client segmentation. (Pride, W., Ferrell, O.C., Lukas, B.A., Schembri, S., Niininen, O. and Cassidy, R., 2018) There is an excess of ways to segment the market to reach the most ideal consumers for our business.Someoftheseincludegeographicsegmentation,demographic segmentation, psychographic segmentation, (Weinstein, A., 2004) 6.1Geographic segmentation This is the practice of segmenting a campaign's target audience based on where they are located where it should not be far away from there reach so its perfect way to catch different customers (Wedel, M. and Kamakura, W.A., 2010). Where customer can reach us by TRINS, BAS, CAR, and different transporting, which make it easy to get to the place desired. More segment will be better to represent more service our H20 water festival is no specific location as the event will be held
15BUSINESS MODEL CANVAS ANALYSIS in different state of Malaysia each month and different places as well such as: 6.1.1The Curve Anyone is welcome in H20 water festival spicily people near kota damnsara area are the most valuable because in very hot day or in the weekend people need Extrusion and extraction of pure air, so the line for it is H20 water festival. 6.1.2Segi University, Cova, KDU The area fount of the swimming pool will be perfect for the H20 water festival where segi student and kdu student and residence of cova and other condominiums are the most valuable for us to make them enjoy their time in such a manor, after long day class where to find a place to chill and have fun in different activity's like H2O water festival. So, it may can't be in cold place or a volatile atmosphere such as Russia or Europe because, Geographic segmentation is one type of customer segmentation that is extremely easy to implement (Wedel,M. and Kamakura, W.A., 2010). 6.2Demographic Customersegmentationreliesonidentifyingkeydifferentiatorsthatdivide customers into groups that can be targeted (Baker,M., 2003). Information such as a customers' demographics, is that understandingyour customer's demands and to have the ability to compromise their needs in our H20 water festival there is some instructions needed, age : not limited but kids below 7 years can't be lift without company of parents because there is activity need to be under parents care , gender : certainly not limited , family size : Families come in all shapes and sizes - Large families might be more interested , ethnicity : certainly not limited , education level : all education level are welcome , student will have a special price, spicily segi student are must welcome, in (H20 water festival) we will be having different types of activity so everyone is welcome in such a manor. 6.3 psychographic segmentation This is partitioning H20 water festival in view of enjoying time identity attributes, values, dispositions, premiums, and life style, People have different interests, where some people can enjoy the music and the sunshine and other people can have a great meal in the food court that will have a different restaurant and food trucks.
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16BUSINESS MODEL CANVAS ANALYSIS Some people like to take photo we provide that in our (photo court) where photographer will be in the festival, so in ours. H2O water festival we provide all needs in all respects needed for Social class and Lifestyle and Activities interests and opinions. Values attitudes and Personality so for the social class is about paying power where it won't be that important in H20 water festival because the ticket are for (RM50) with promotions for the food , live style : Everyone has different clothing habits based on their lifestyle. The customer might be school going, college going, office going or other, in our work, the most important thing for lifestyle is to have a decent dress far from gross stripping activities interests and opinions. Different customers might have different activities and interests. A prime exampleofpsychographicsegmentationistargetingthosewhoarebudget conscious. 7.0Key Recourses Key resources are an essential prerequisite for each business. Your assets enable your business to make and offer a Value Proposition, maintain relationship with CustomerSegments, and gain incomes. Diverse Key Resourcesare required depending upon the kind of plan of action. (Colin J Holocombe.2013). 7.1Physical This classification incorporates physical resources, for example, manufacturing facilities,structures,vehicles,machines,frameworks,purposeofoffers frameworks,andcirculationsystems.Inourbusinessplan,wearedonot specifically need a structure to support our business which is the best in our business plan, we are more to online based and retailer based where tickets purchase can be done through online with various payment method such mol point, WeChat, Samsung pay and many more. We also will have an open booth for customers to interact with us at the same time ticket sales will happen. Talking about our way to move from a place to another, we shall have a small van for our team to engage with booths and other stuffs. We also need to have a music system as an entertainment purpose and colorful lightings. Talking about key resources is physical we have planned about having a smooth flow during the event so more and more physical resources will be confronted during the event and our resources is just enough. (Law.J.2009). 7.2Intellectual Property
17BUSINESS MODEL CANVAS ANALYSIS Intellectual property assets, for example, brands, restrictive information, licenses andcopyrights,associations,andclientdatabasesareprogressivelyessential segments of a solid plan of action. Licensed innovation assets are hard to grow yet when effectively made may offer significant esteem. Our assets are our brand and the members within it, even this is started within friends a proper legal paperwork is been done with a lawyer dividing our shares and everything within our business plan. We also need to have a proper prove under Malaysian government act to manageourclientsorcustomerspersonaldetailsandkeepitprivateand confidential. Copyright is reserved under H20Water Festival to avoid foul play by any 3rd parties. We also consult an accountant to manage our cash flow to avoid any loss of money (Law 2009). 7.3 Human Eachendeavorrequireshumanresource,however,individualsareespecially noticeable in certain plans of action. For instance, HR are significant in learning concentrated and imaginative enterprises. We will have to hire some manpower to achieve our business goals. For instance, some works such as staging can only be done by people who had an experience or a professional, setting up stages and lights. We will also need to have a promoter in certain places to spread our event, person who controls the crowd and at the same time keep it safe and sound as a security in-charge. Some plans of action call for budgetary assets and additionally money related ensures, for example, money, credit extensions, or an investment opportunity pool for contracting key representatives. We open opportunities for investors to invest our business, our business does not only benefit us but investors, retailers, people who are jobless, and many micro organizations. Our nature of funding our business is through bank loan, our spending should be managed properly to be sustainable throughout future. We may be having negative profit for the first 2 to 3 months; a proper cash flow should be managed. Upon profit, money is used to pay up all the outstanding. (Law.J.2009). 7.4 Financial Some plans of action call for budgetary assets and additionally money related ensures, for example, money, credit extensions, or an investment opportunity pool for contracting key representatives. We open opportunities for investors to invest our business, our business does not only benefits us but investors, retailers, people who are jobless, and many micro organizations. Our nature of funding our business is through bank loan, our spending should be managed properly to be sustainable
18BUSINESS MODEL CANVAS ANALYSIS throughout future. We may be having negative profit for the first 2 to 3 months, a proper cash flow should be managed. Upon profit, money is used to pay up all the outstanding. (Law.j. 2009). 8.0 Distributed channel A distribution channel is a chain of organizations or delegates through which a decent or administration goes until the point that it achieves the end customer. It can incorporate wholesalers, retailers, merchants and even the web itself. Channels are broken into direct and indirect structures, with an "direct" channel enabling the purchaser to purchase the great from the producer, and a "indirect" channel enabling the customer to purchase the great from a distributer or retailer (Han-cong DUAN, 2013). Two types of distribution channels The two different types of distribution channels are one-tier distribution and two-tier distribution.
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19BUSINESS MODEL CANVAS ANALYSIS Figure 7 – Distribution channels Source -(Han-cong DUAN, 2013) 8.1 Advertising Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by any identified sponsor such as Newspapers, TV advertising can be inexpensive, cinema advertising or radio advertising can also work well. The event can be widely appeared on the advertising channel that we can specific your target audience during a specific period. 8.2 Print material For example, brochures, posters, fliers, giveaways. Make sure they are memorable and not a wasted spends. Print in small numbers using digital print and test. So that the customer can have a look what is exactly about in the poster or brochures from that if they are interested in the event they will surly contact us through the given information. 8.3 Sales Force Sales Force is one of the distribution channels meaning that having the right sales people can open doors and get the sales flowing. Customers who are interested in the event can be easily connected to the organization team that the customer can question and be answered on the spot and can fully get intelligence information about the event from our team. It might be the best idea out of all the channel due to the integrated between the organizer and the customer itself. 8.5 Email A great tool for accessing your target audience. Use a tool likewww.mailh2op.com to not only have a great looking email but also to be able to see who opened the emails, which ones bounced, who trashed them without reading and who went on to the website and interested in the event.
20BUSINESS MODEL CANVAS ANALYSIS 9.0 Cost Structure ExpensesTotal cost (RM) Canopy (3m x 3m)1,140 Plastic water tanks2000 Game Stations1,600 PA system3,000 Ticket printing200 Location booking4,000 Advertisement300 Man Power1,500 Entertainment850 Total14.590
21BUSINESS MODEL CANVAS ANALYSIS
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22BUSINESS MODEL CANVAS ANALYSIS 10.0 Revenue stream MonthJanFebMarAprMayJunJulAugSepOctNovDecTotal Expenses Canopy(3m x 3m) Plastic water tanks Game Stations PA system Ticket printing Location booking Advertiseme nt Man Power Entertainmen t 14,5906,8506,8506,8506,85013,70013,70013,70013,70013,70013,70013,700137,890 Sales : Booth booking Foodtrucks booking Participants 11,20012,70014,20015,70017,20034,40037,60042,90042,90046,40046,40046,400368,000 Revenue-3,3905,8507,3508,85010,35020,70023,90029,20029,20032,70032,70032,700230,110
23BUSINESS MODEL CANVAS ANALYSIS 10.1 Expenses Expense is a cost that occurs as part of a company's operating activities during a specified accounting period. In this case, Canopy, plastic water tank, and game stations, PA system are all onetime purchases and does have to be purchase anymore, unless it is damage and have to be replace. The canopy will be used to protect the vendors or stations from the rain and the heat of the sun. The plastic water tanks will be used to store the waters that the customers as they will be playing with water and the game stations would be extra activities that the customer could enjoy during the event. The PA system will be used to play music. Ticket printing, Location booking, advertisement, man power, and entertainment needs the expenses annually for every event. 10.2 Sales Sales would be the money gained from what the product or service that the customer provide. In this case Booth rental, food truck rental, and the ticket sales would be the main sales for this company. The booth and food truck rental would be open to any vendors who would want to sell their products during our events. The amount of ticket sale would be from 300-600 ticket with the price from RM30- RM35. The ticket sales would be sold to the customers who are interested on joining our events. January ExpensesTotal cost (RM)Sales (RM) Revenue (RM) Canopy (3m x 3m) 1,140Booth booking (x12)1,200 Plasticwater tanks 2000FoodTruckbooking (x5) 1,000 Game Stations1,600Participants (x300)9,000 PA system3,000 Ticket printing 200 Location booking 4,000 Advertisement300 Man Power1,500 Entertainment850 Total14.59011,200-3,390
28BUSINESS MODEL CANVAS ANALYSIS printing Location booking 4,000FoodTruckbooking (x5) 1,000 Advertisement300Participants (x300)21,000 Man Power1,500 Entertainment850 Total6,85023,20016,350 Total revenue 32,700 December ExpensesTotal cost (RM)Sales (RM) Revenue (RM) Ticket printing200Booth booking (x12)1,200 Location booking4,000Food Truck booking (x5)1,000 Advertisement300Participants (x300)19,25 0 Man Power1,500 Entertainment850 Total6,85023,20 0 16,350 2ndevent Ticket printing200Booth booking (x12)1,200 Location booking4,000Food Truck booking (x5)1,000 Advertisement300Participants (x300)21,00 0 Man Power1,500 Entertainment850 Total6,85023,20 0 16,350 Total revenue32,700 11.0 Reference 1.Alexander Osterwalder, Yves Pigneur, Alan Smith, Greg Bernarda, Patricia Papadakos (2014) “Value Proposition Design”, Wiley. Baker, M.(2003) “ The Marketing Book, 5th ed", Oxford, Butterworth-Heinemann. 2.ColinJHolocombe(2013)"eBusinessacompletetext:Researchand Planning”, Adams Media. 3.Han-cong DUAN(2013) “Distributed business deployment platform based onservice-orientedarchitecture”,JournalofComputerApplications,
29BUSINESS MODEL CANVAS ANALYSIS Vol.12 No.10. pp.29-62. 4.HowardH.StevensonandJ.CarlosJarillo(2007)"AParadigmof Entrepreneurship : Entrepreneurial Management", Strategic Management Journal, Vol. 11, Special Issue: Corporate Entrepreneurship. pp. 17-27 5.Hsin-chun Tasaw Lu (2008) "Negotiating Ethnicity:Burmese Chinese Migrants in Taiwan" Journal of Burma Studies, Vol.32 No.8. pp.2342- 2345. 6.Jane M. Wiggins (2010) “Key Activities in FM 7.Premises and building management. 8.Law,J. (2009) "ADictionary of Business and Management, 5th edition", Oxford University 9.Press. 10.NapoleonCat(2017),RetrievedfromNapoleanCat.com Https://napoleoncat.com/blog/en/instagram-user-demographics-in-malaysia- april-2017/ 11.Pamela Hudadoff (2009)“The Customer Value Proposition”, Applied Product Marketing LLC 12.Pride, W., Ferrell, O.C., Lukas, B.A., Schembri, S., Niininen, O. and Cassidy,R.,(2018)“MarketingPrinciples,3rdAsia-Pacificedition”, Cengage. 13.RosalindCombley(2011)"CambridgeBusinessEnglishDictionary", Cambridge University 14.Press. 15.Wedel,M.andKamakura,W.A.(2010)“MarketSegmentation: ConceptualandMethodologicalFoundations”,SpringerScience& Business Media. 16.Weinstein,A.(2004)“MarketSegmentationHandbook:Strategic Targeting for Business and Technology Firms, 3rd edition", Haworth Press, Binghampton, m.Y. 17.Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S. and Namitulina, A., 2015. The innovative business model canvas in the system of effective budgeting.Asian Social Science,11(7), pp.290-296. 18.Jackson, W.T., Scott, D.J. and Schwagler, N., 2015. Using the business model canvas as a methods approach to teaching entrepreneurial finance.Journal of Entrepreneurship Education,18(2), p.99. 19.França, C.L., Broman, G., Robèrt, K.H., Basile, G. and Trygg, L., 2017. An approach to business model innovation and design for strategic sustainable development.Journal of Cleaner Production,140, pp.155-166. 20.Murray, A. and Scuotto, V., 2016. The business model canvas.Symphonya. Emerging Issues in Management, (3), pp.94-109.
30BUSINESS MODEL CANVAS ANALYSIS 21.Sort, J.C. and Nielsen, C., 2018. Using the business model canvas to improve investment processes.Journal of Research in Marketing and Entrepreneurship,20(1), pp.10-33. 22.Keane, S.F., Cormican, K.T. and Sheahan, J.N., 2018. Comparing how entrepreneurs and managers represent the elements of the business model canvas.Journal of Business Venturing Insights,9, pp.65-74. 23.Breuer, H. and Lüdeke-Freund, F., 2017. Values-based network and business model innovation.International Journal of Innovation Management,21(03), p.1750028. 24.H2O Junky 2019.H2O Junky, LLC - Home. [online] H2O Junky, LLC. Available at: https://h2ojunkyllc.com/?olsPage=products [Accessed 2 Apr. 2019].