Business Model Canvas of Apple Inc.

Business Report and
Business Model
Canvas

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
MAINBODY...................................................................................................................................2
Business Model Canvas...............................................................................................................2
Legal structure of the Apple Inc................................................................................................15
Company’s Intellectual Property (IP)........................................................................................15
Identify three record/book keeping requirements......................................................................15
CONCLSUION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Business Model Canvas is a type of strategic management tool that uses by companies to
define and communicate a business ideas or concept. It is a one-page document that works
through the key elements of the business, structures the idea in an intelligible way. In this report
will develop Business Canvas Model of Apple Inc. to demonstrate it’s fundamental elements
which supports in gaining competitive edge in the business market.
MAINBODY
Business Model Canvas
Business model canvas is a strategic management template that used for documenting and
creating new business models. This business model canvas encompasses nine elements such as
key partners, activities, resources, customer relationship, value proposition, channels, customer
segments, revenue stream and cost structure (Joyce and Paquin, 2016). It supports company to
develop a portfolio idea. This model is going to develop for the Apple Inc. It is one of the global
leading manufacturers of telecommunication and electronic devices. With the support of model
canvas, there will highlight key services of the Apple Inc. i.e. assembly, distribution and
production of the corporation’s product that offers by suppliers and other key partners. Company
retails it’s products with the support of different retail outlets, retail stores as well as online
stores to the customers. Thus, this Business Model Canvas will give overview of the Apple Inc.
The model is mentioned below:
THE BUSINESS MODEL CANVAS
KEY
PARTNERS
 There are
various
key
partners of
KEY
ACTIVITIES
 The key
activities
of the
Apple Inc.
UNIQUE
VALUE
PROPOSITION
 To
reform
personal
CUSTOMER
RELATIONSH
IP
 Compan
y has
develope
CUSTOMER
SEGMENTS
 It has
targete
d
differe

the Apple
Inc such
as
manufactu
rers,
suppliers,
telco
companies
and value-
added
resellers.
 Other
partners
are joint
stock
company,
subsidiarie
s (File
maker Inc,
Beats
Electronic
, LLC,
Apple
sales
internation
al etc.),
wholesaler
, retailer,
Barclaycar
d visa,
experts in
are to
R&D,
innovatio
n,
computer
software.
Consumer
electronic
s,
corporate
venture
capital,
customer
support,
App
developm
ent, It and
developm
ent, Back
and
System
Integratio
n,
Corporate
Networki
ng,
Marketing
and sales,
charitable
causes,
mobile
technolog
y that
brings
satisfacti
on in
customer
s for the
Apple’s
product.
 To
become
world’s
most
valuable
brand by
offering
highly
innovativ
e,
valuable
technolog
y to the
customer
which
improves
their
status in
the
society
and gives
extempor
d
incredibl
e
personal
relations
hip with
the
customer
s on the
behalf of
it’s
product
portfolio.
 Apple’s
customer
gains
reputatio
n for the
devotion
and
loyalty.
 Compan
y always
stands
over it’s
commit
ment
which it
commits
in the
market
nt
market
segmen
ts such
as
Mass
market,
multisi
ded
platfor
ms,
busines
ses,
student
s &
teacher
s.