Business Model Canvas 2022 Report

Running head: BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
Name of the Student
Name of the University
Author Note

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BUSINESS MODEL CANVAS
Executive Summary
The report is based on the analysis related to the nine major building blocks of an Australian
organization named Travelport Locomote. The services that are offered by the organization
are also based on the ways by which the building blocks are connected to each other in an
effective manner. Travelport Locomote mainly provides travel based services to the corporate
customers in Australia. The critical success factors related to operations of the company have
been discussed in the report in detail. The risks faced by Travelport in the industry are also
analysed and changes in business model have been suggested as well. The recommendations
that have been provided to Travelport Locomote are based on increasing the number of
partners in the industry.

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Table of Contents
I. Introduction.................................................................................................................3
II. Business model..........................................................................................................3
A. Building blocks.........................................................................................................3
1. Customer segments................................................................................................3
2. Key partners...........................................................................................................4
3. Value proposition...................................................................................................4
4. Key activities..........................................................................................................4
5. Channels.................................................................................................................5
6. Revenue streams.....................................................................................................5
7. Cost structure.........................................................................................................5
8. Key resources.........................................................................................................6
9. Customer relationships...........................................................................................6
B. Interrelationships.......................................................................................................6
C. Critical success factors..............................................................................................7
D. Downside risks..........................................................................................................7
E. Business model changes............................................................................................7
III. Conclusion................................................................................................................8
IV. Recommendations....................................................................................................8
References......................................................................................................................9
Appendices...................................................................................................................11
Appendix 1 – Table 1 – Business model canvas of Travelport Locomote..............11
Appendix 2 – Table 2 – Revenues of Travelport Locomote....................................12

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I. Introduction
Travelport Locomote is a simple platform that provides travel based services to the
corporate customers or travellers. The travel managers of different organizations are
empowered in an effective way for driving the changes and achieving a leap in the various
travel programs. The features that are offered by the platform are powered by the app of
Travelport Locomote and the website is also able to offer online booking related facilities.
The lifecycle of the travel plans of corporate platforms are totally planned by the app of the
organization and the website is also able to offer major levels of support to them
(Locomote.com. 2019).
II. Business model
The most significant vision that was formed by the company for the purpose of
providing travel based activities to the corporate customers is a part of the business model of
Locomote. The experiences that are provided to the customers are able to affect the business
model of the company in a huge manner. The management based team of Locomote is
passionate to offer the best levels of services to corporate travellers in Australia. The
operations that are developed by Travelport Locomote are considered to be helpful for
offering best experiences to the customers. The level of travel services of Locomote are
considered to be of high levels based on experiences that are offered to them (Antikainen &
Valkokari, 2016).
A. Building blocks
1. Customer segments
The major segments of the customers of Travelport Locomote mainly include the
hotel partners and the corporate travellers as well. The organizations in which corporate
travellers are currently working are helpful in the development of various customer segments

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of Travelport Locomote. The service levels offered by the company are related to the income
levels of the organization and their demands and needs as well (Beckett & Dalrymple, 2017).
2. Key partners
The major partners of Travelport Locomote are the users of the app who provide
reviews based on the service levels. The hotels, restaurants that are considered to offer the
services to corporate travellers are the important partners of Travelport Locomote. The travel
management based activities are performed by specific organizations who are important
partners of the company as well. The travel agencies are also able to offer travel services to
corporate customers with the help of partnerships that are developed by Travelport Locomote
in different industries (Dudin et al., 2015).
3. Value proposition
Locomote is able to develop a vision that is mainly related to the experiences that are
offered to corporate customers. The employees are considered to be highly passionate in
nature and the service levels of Travelport Locomote are considered to be an important part
of the effective vision. The costs related to services are mainly related to the demands and
needs of the customers as well. Value proposition of Locomote mainly consists of the hotels
which are a part of the platform of the organization. The reviews which are provided by the
travellers are able to affect the development of value proposition of the organization (França
et al., 2017).
4. Key activities
The influences that are related to the indirect networks are enhanced with support
provided by the reviews of travellers can be positive and negative in nature as well. The
levels of experiences of the customers are improved effectively by the passionate employees
of Travalport Locomote. The technological innovation is considered to be an important

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aspect that is related to the ways by which Travelport Locomote can maintain its operations.
Travelport Locomote has been able to form huge number of platforms and partners in order
to enhance the reach of customers (Haaker et al., 2017).
5. Channels
The app and the webpage of Travelport Locomote are considered to be a major
channel of the company. The team of sales of the organization plays a major role in
increasing the number of the customers who can be attracted towards services of Travelport
Locomote. Travelport Locomote also uses the search engines for the purpose of proper
development of channels that are useful for reaching the customers within less periods of
time (Joyce & Paquin, 2016).
6. Revenue streams
The streams of revenues of Travelport Locomote are mainly related to the profits
which are gained by the company from different services that are offered by the app. The
revenues which have been developed by Travelport Locomote related to advertisement based
activities are considered to be an important part of the streams that are formed by the
company. The website is able to play a major role in gaining revenues of the company with
the help of the corporate travellers (Keane, Cormican & Sheahan, 2018).
7. Cost structure
The costs that are being incurred by Travelport Locomote are related to the services
that are provided to the travellers. Costs related to the services and the promotional activities
are considered to be an important factor related to operations of the company. The
organization needs to develop partnerships with the restaurants and hotels for the purpose of
providing services to the corporate travellers (Lüdeke-Freund & Dembek, 2017).

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8. Key resources
The ratings and reviews that are provided by customers of Travelport Locomote can
be considered as the major resources that have been gained by the organization. Partner
hotels are thereby considered to be the most important resource of Locomote in the industry.
The resources have an impact on the proper enhancement of services that are thereby offered
to the travellers. The customised services which are provided to corporate travellers are
important resources of Travelport Locomote (Ojasalo & Ojasalo, 2016).
9. Customer relationships
The trust levels of the corporate travellers can increase with the help of relationships
that are formed by the organization with the help of the website. The reviews offered by
customers can play the most significant role in the formation of proper levels of relationship
with corporate travellers. A loyal customer base can also be formed with the support that is
provided by the website of the company. Policies of Travelport Locomote are important
partners of the company (Ojasalo & Ojasalo, 2018).
B. Interrelationships
Nine major building blocks of Travelport Locomote of business model canvas can
help in the formation of relationships within the company. The operations of the company are
influenced in a positive manner by the activities which are performed. The customers of
Travelport Locomote are acquired with the help of proper promotions. Travelport can possess
the resources with the help of goodwill that is gained in the industry. The service levels of
Travelport Locomote have the ability to improve the customer base of the organization in an
effective way. The costs are mainly based on resources that are formed by Locomote and the
services offered to customers (Onken & Campeau, 2016).

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C. Critical success factors
The services provided by Travelport Locomote are personalized in nature and the
success that has been gained by the company is related to these services. The website of
Travelport Locomote is quite easy to operate and it is able to attract the customers towards
the company. The data of customers are used in an effective way with the help of its website
in order to provide the required services. The habits and needs of the customers are analysed
in order to offer the best levels of services. Travelport Locomote has also been able to
maintain quality levels with support that is provided by the partners and the restaurants
(Ojasalo & Ojasalo, 2018).
D. Downside risks
The various risks that are faced by Travelport Locomote are related to negative
reviews that are provided by the travellers with the help of app and website of the
organization. The officials of the organization cannot communicate with different travellers
without support that can be offered by Travelport Locomote. The lack of proper levels of
revenues can have a huge impact on the future operations of Travelport Locomote (França et
al., 2017).
E. Business model changes
Travelport Locomote can implement changes in business model with proper
development of an effective network of the partners in hospitality based industry. The
company can also aim at increasing the alliances that have been formed by Travelport
Locomote in order to attract the customers. The company has to form different packages for
the purpose of attracting travellers towards services which are offered by Travelport
Locomote. The increase in promotional and advertising based activities of the company can
also have a positive impact on the organization (Joyce & Paquin, 2016).

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III. Conclusion
The report can be concluded by stating that an organization like Travelport Locomote
can maintain its operations in the industry with the support that is provided by the customized
services. The improvement of communication levels with the travellers can play a major role
in the development of the organization and its revenues. The company has also formed a
loyal customer base with the help of its app and the website. The successful operations can be
maintained by Travelport with the help of proper development of the business model.
IV. Recommendations
The recommendations that can be offered to Travelport Locomote for the purpose of
improvement of revenues are,
 The formation of promotional activities and advertisements for the purpose of
increasing the awareness related to services offered to customers.
 The information related demands and needs of the consumers will be gained
with the help of their history in the website and app.

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References
Antikainen, M., & Valkokari, K. (2016). A framework for sustainable circular business
model innovation. Technology Innovation Management Review, 6(7).
Beckett, R. C., & Dalrymple, J. (2017). Business Model Value Capture: an Activity Theory
Perspective. In ISPIM Conference Proceedings (pp. 1-13). The International Society
for Professional Innovation Management (ISPIM).
Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative
business model canvas in the system of effective budgeting. Asian Social Science,
11(7), 290-296.
França, C. L., Broman, G., Robèrt, K. H., Basile, G., & Trygg, L. (2017). An approach to
business model innovation and design for strategic sustainable development. Journal
of Cleaner Production, 140, 155-166.
Haaker, T., Bouwman, H., Janssen, W., & de Reuver, M. (2017). Business model stress
testing: A practical approach to test the robustness of a business model. Futures, 89,
14-25.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Keane, S. F., Cormican, K. T., & Sheahan, J. N. (2018). Comparing how entrepreneurs and
managers represent the elements of the business model canvas. Journal of Business
Venturing Insights, 9, 65-74.
Locomote.com. (2019). Corporate Travel Management - Locomote. Retrieved from
https://www.locomote.com/

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Lüdeke-Freund, F., & Dembek, K. (2017). Sustainable business model research and practice:
Emerging field or passing fancy?. Journal of Cleaner Production, 168, 1668-1678.
Ojasalo, J., & Ojasalo, K. (2016). Service logic business model canvas for lean development
of SMEs and start-ups. In Handbook of Research on Entrepreneurship in the
Contemporary Knowledge-Based Global Economy (pp. 217-243). IGI Global.
Ojasalo, J., & Ojasalo, K. (2018). Service logic business model canvas. Journal of Research
in Marketing and Entrepreneurship, 20(1), 70-98.
Onken, M., & Campeau, D. (2016). Lean startups: Using the business model canvas. Journal
of Case Studies, 34(1), 95-101.

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Appendices
Appendix 1 – Table 1 – Business model canvas of Travelport Locomote
Key Partners
 Competent
team.
 Technology
provider.
Key Activities
 Promotional
tricks.
 Growth of
effective
teams.
Value Proposition
 Offering
satisfaction
to customers.
Customer
Relationships
 Social
media
based
communica
tion.
Customer Segments
 Hard core
music
lovers.
Key Resources
 Availability
of
technologies.
Channels
 Existence
on the web.
 Advertisem
ents.
Cost Structure
 Costs of compensation.
 Costs related to development of high end app.
Revenue Streams
 Product related sales.
 Providing the financials.
Source – Created by Author

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Appendix 2 – Table 2 – Revenues of Travelport Locomote